AMD is Taking Time with Radeon RX 9000 to Optimize Software and FSR 4

[Sound_Card]

The narrative that Nvidia does not compete because they don't have competition is asinine. They aren't selling the 5070 unexpectedly lower out of the goodness of their hearts for gamers because they believe the common man (lol) should have conceptual (lol) 4090 performance. It was lowered because the 9070 is a formidable opponent and AMD's strategy is to hit the "70 class" GPU segment as hard as they can since they are not offering an "80" class GPU. My theory on that has to do with UDNA possibly coming out quicker than expected. Summer 2026 UDNA is actually very well possible.

 

[InVasMani]

Vote with your wallets however you see fit. Corporations aren't doing any of us favors for our sake.

 

[dir_d]

Since they decided to go this route now they HAVE TO make this launch perfect. If this launch is not perfect and if there are bugs this will put them in a worse spot than just releasing the card today.

 

[InVasMani]

Unless AMD either shifts priorities from CPU's being the focus to GPU's and/or Intel join forces in GPU segment we're not getting serious competition against Nvidia in any hurry. I think the path AMD has taken has still been positive for lower end and mid range that's needed the competition more, but Nvidia being backhanded isn't helping AMD any in regaining market share back. Instead AMD and Intel competing against each in GPU market they could join forces and competing more competently against Nvidia. If they don't want to they can continue to knee cap each other while Nvidia watches and laughs.

 

[Vayra86]

Amd are there own worst enemy as fsr and upscaling techniques are not required if you use the correct resolution. i still to this day use 720p except its now running at 120 htz on a stupid fast gpu that never exceeds 50% usage amd never goes above 60 degrees.
i challenge anyone here to run any game ,,at 720p at 120htz and only 30 fps max and see if you can tell the difference between this and max fps.
If you csn you have a bad display and you should use a qled screen.

720p? Did you travel here from 2001?

Of course you can see that.

 

[Assimilator]

Nvidia caught wind of the performance and price of the 9070xt and preemptively lowered the price to $550

Source?

 

[rv8000]

It is obvious that there are more Nvidia users than AMD users. Why AMD users feel the need to shout from every mountain top about how good they are.. Nvidia users have eyes.

This whole back and forth between AMD/Nvidia is getting really old now.

It is just hardware. Use what you like. Be helpful, not opinionated. If you cant help, then I am sure you can figure out what to do next.

It’s the same handful of people thread crapping AMD news posts with the same stuff over and over. Yet here you are again calling out “AMD users” who are responding to the baiting and thread crapping.

You’re quickly becoming a broken record, and on top of that go on to suggest if you have nothing helpful to say, then don’t. Yet here you are…

 

[Random_User]

Don't count your chickens before they hatch!. Don't call yourself a software company, and then embarrass yourself with the shame of incompetence.
But my guess, is that this "delay" is not only due to drivers and FSR4, but mostly because AMD wants to wait for nVidia to release their cards, in order to "glue" the prices to whatever rival products.

 

[Onasi]

Source?

Let’s just ignore that NV already put the base 4070 to 550 with the release of the Super model and, judging by the projected performance, the 5070 is definitely created as a successor to said base model more so than the Super. No, it’s definitely that NV was scared of a competitor that hasn’t been a threat for many generations now releasing a new card in the market segment NV traditionally has on lock.

 

[Krit]

AMD Radeon RX 9070 preorders to start on March 23 according to major US retailer​

 

[InVasMani]

Nvidia is the technology leader of the world today scared of what exactly!!? RTX 5070 is a chess move corner them and control the high end part of the market and hike up those prices to whatever they want milk them for. I think what we'll see is fewer and fewer SKU's from AMD and possibly Intel as well as Nvidia continues it's dominance. It's pretty much a free reign monopoly for Nvidia. They can compete just not above this threshold bar.

 

[Gasaraki]

I think they delayed because they needed to change the pricing and have games that actually support FSR4 because FSR4 is not backwards compatible with their older cards. The new DLSS 4.0 will be backported to 20xx, 30xx, and 40xx cards because they are doing DLSS 4.0 differently than DLSS 3.x, which required the special hardware in the 40xx series of cards.

"our AI performance and image tools are just as good, but look at how affordable and nice our products are in comparison"

But they tried that before, but their AI performance and FSR is nowhere as good. FSR was just a "oh shit we need something" tech once DLSS 1.0 came out. FSR 1.0 didn't even come out till DLSS 2.0 was out and it was just a image scaling tech, take a lower res image and blow it up to whatever res. The result was a blurry pile of crap that required "sharping" to fix.

 

[TheinsanegamerN]

It’s the same handful of people thread crapping AMD news posts with the same stuff over and over. Yet here you are again calling out “AMD users” who are responding to the baiting and thread crapping.

You’re quickly becoming a broken record, and on top of that go on to suggest if you have nothing helpful to say, then don’t. Yet here you are…

The only people I see crapping in threads are the AMD cheerleaders who cant fathom any reason anyone would not be super positive for AMD other than them being nVidiots who were never going to buy AMD anyway. Often posted responding to people WITH AMD HARDWARE.

Source?

He wont give you one, since you own a 4060ti:

I started to filter out his posts and the 4060ti owners. They turn the AMD threads into "well I had a radeon but DLSS is god, and eh... why buy AMD bro" " they should sell at a loss bro" - essentially.

 

[Gasaraki]

People think I'm an Nvidia-hater, but this is what I hate, not Nvidia or their products (which I own quite a few of). Herd mentality. Disgusting.

So what you are saying is that you hate people and you hate human psychology. Understandable but that's how you run a company and sell products. That's why people say AMD marketing sucks for years and years. Even when they had good years where their cards were top dogs, they were never able to capitalize. Know what nVidia does when their cards were not the fastest? They sell their cool new tech that comes on their cards.

I've always been convinced the RT push is a gamble. There is no conclusion yet whether it'll be here to stay, especially in its current form. PT is also an innovation. Is it one in the right direction? We don't know.

RT is a gamble and no conclusion yet that it's here to stay? LOL.

When every console, every game engine and even handhelds are rushing to do RT?

 

[AusWolf]

If we assume RT /PT is the target then Upscalers are absolutely needed (and probably so is FG). Even if we get 100% gen on gen improvements that's not enough to keep up with RT demands. Im not sure people understand how insanely taxing RT.

People understand. That's why they don't use it.

So what you are saying is that you hate people and you hate human psychology. Understandable but that's how you run a company and sell products. That's why people say AMD marketing sucks for years and years. Even when they had good years where their cards were top dogs, they were never able to capitalize. Know what nVidia does when their cards were not the fastest? They sell their cool new tech that comes on their cards.

That's fair, I guess.

I, as a value-conscious buyer, always look for the product, and what use it is to me personally, not for the marketing around it. Marketing is bullshit. It always has been, always will be. If people believe in bullshit, then... Well... I have nothing more to say.

 

[Gasaraki]

Maybe read the conversation again because your reaction makes little sense.
But to continue on that claim, I would love to hear what you think "Nvidia pioneered".



what is the difference? either way if they are looking at the market and performance of the competition and basing their price on that...then that is competing on price, that is all it is.

nVidia Pioneered:

Forward Texture Mapping
GPUs
Cube Environment Mapping
Bump Mapping
Programmable Pixel and Vertex Shaders
Hardware Texture and Lighting
MSAA
FSAA
PureVideo
SLI
SM3
Unified Shader Architecture
CUDA
TXAA
Real-Time-Voxel-Global Lumination (Nvidia VXGI)
Multi-Frame Sampled Anti-Aliasing (MFAA)
Fast Sync (Triple Buffering)
Realtime Hardware Ray Tracing
DLSS

etc etc

 

[AusWolf]

what is the difference? either way if they are looking at the market and performance of the competition and basing their price on that...then that is competing on price, that is all it is.

You can set your price at anything anytime, but if reviews shit on your product because of a bad launch price, it'll linger on through the rest of the product's shelf life. Reviews are watched long after a product is released.

Everybody hates the 6500 XT, right? What if I told you you could have one for less than £150 brand new now, or even cheaper used? Nobody cares anymore, right?

The narrative that Nvidia does not compete because they don't have competition is asinine. They aren't selling the 5070 unexpectedly lower out of the goodness of their hearts for gamers because they believe the common man (lol) should have conceptual (lol) 4090 performance. It was lowered because the 9070 is a formidable opponent and AMD's strategy is to hit the "70 class" GPU segment as hard as they can since they are not offering an "80" class GPU. My theory on that has to do with UDNA possibly coming out quicker than expected. Summer 2026 UDNA is actually very well possible.

Wait what? They lowered price on the 5070?

 

[Sound_Card]

Wait what? They lowered price on the 5070?

Ya, I believe so personally. I think AMD was anticipating it hitting at least $600 like the 4070 first launched at. I also believe that was exactly what Nvidia was going to do, but you know corporate spies, AIB partners cross talking between vendors etc, I'm positive Nvidia knows about the original price and performance of the 9070(xt). The $550 tag from Nvidia has caused them to regroup. And to be fair, I think AMD should have seen this coming considering this is exactly what Nvidia did when the 7800xt first came out, they dropped the price to $550.

Also to add, it looks like the 9070xt is going to bring some great value, as even though it's replaces the 7800xt, it's performance is actually going to feel more like a "9080 gre". That is why it's highly important that AMD launches this at "market share grabbing price". The 9070xt being "GRE" like would preemptively damper hype on a future 5070 super.

 

[AusWolf]

Ya, I believe so personally. I think AMD was anticipating it hitting at least $600 like the 4070 first launched at. I also believe that was exactly what Nvidia was going to do, but you know corporate spies, AIB partners cross talking between vendors etc, I'm positive Nvidia knows about the original price and performance of the 9070(xt). The $550 tag from Nvidia has caused them to regroup. And to be fair, I think AMD should have seen this coming considering this is exactly what Nvidia did when the 7800xt first came out, they dropped the price to $550.

Also to add, it looks like the 9070xt is going to bring some great value, as even though it's replaces the 7800xt, it's performance is actually going to feel more like a "9080 gre". That is why it's highly important that AMD launches this at "market share grabbing price". The 9070xt being "GRE" like would preemptively damper hype on a future 5070 super.

I don't think that's the case. The 5070 doesn't seem like much of an improvement on the 4070 judging by specs. Even $550 is a piss take for a 12 GB card, imo.