Ok, so I'll relate my experience, if it helps dispel some myths and rumors. Just to be clear, I'm only talking about the 9070 XT models, since I wasn't paying any attention to the non XT ones. I decided fairly last minute that I wanted to upgrade from my 7900 GRE, after watching the reviews. My initial justification was that I could get $380 back for Newegg by trading the GRE in. (Yeah, I know I could sell it for more than that, but honestly, I know I never will!) So, $220 plus tax to upgrade to a card that I could actually use in 4k, why not? Especially, since the reviews were showing it as a 40-ish% upgrade. And pretty much all the reviewers were saying that this would be the last chance to get these cards at MSRP, with the prices going up AND the tariffs going into effect. So, it's now or never.
I found a Youtube video by "PC Builder" titled "Don't Buy Wrong", which discussed the different models, and more importantly, had a link to a spreadsheet he created with all the details of all the different models, including some details that weren't yet public. (He contacted the manufacturers directly, with media inquiries, and managed to get some answers.) I had kind of narrowed it down to the Sapphire or Gigabyte models, because they had 2 HDMI ports. I currently watch media from my PC to my TV and surround, both of which use HDMI (and neither of which has ERC or eARC, and I haven't had great luck with DP>HDMI converters.)
So, I waited until go time, refreshing madly on Newegg (and Amazon, too.) I already had the trade-in set up in my cart, and made sure all my account and payment info was current. Newegg was actually slow at getting them online by a few minutes, and models were flying out of stock. I was looking through the models, and was trying for the Gigabyte Gaming OC, but it sold out. Then I had the Sapphire Pulse in my cart. But I took a minute to think about it, which was enough time for it to sell out! Damn.
At that point, I realized what was a sellout this was going to be. And immediately got dressed and called an Uber to Microcenter. In the Uber, I was studying the spreadsheet, and had picked my first, second, third and fourth choices. (Gigabyte Gaming OC, Sapphire Pulse or Pure, or Asus Prime OC.) I managed to get there by around 9:30, which is half an hour before they usually open, but a half hour after they actually started selling them. And the line was around the block. I kept turning corners to find absurd numbers of more and more people waiting. I'd guess it was somewhere between 300-400 people. If I'd known it would be that bad, I probably wouldn't have bothered, since I was still up from the previous night! But, since I'd Ubered there and invested $20 already, I was committed. So, I unhappily got in the very, very long, slow moving line.
Well, we had over 3 hours to talk about everything, because MicroCenter was remarkably slow at selling these! So, if you saw many of them still available online an hour or two after they opened, that doesn't actually mean that you could have gotten them, since there were hundreds of people ahead of you waiting for that quickly depleting stock!
A few things that struck me from talking to others:
1) the primary motivating factor for most people was that they'd heard that prices were going up, either from manufacturers and stores raising them, or more commonly Trump's tariffs.
2) Nvidia was pretty universally hailed as the bad guys, for their lack of stock, their overprices, and all the other mishaps they'd had.
3) but the most striking thing of all to me was that almost no one had any idea which card they wanted, besides a vague idea that they MIGHT want one of the MSRP models. A few people wanted a white one to match their build or some other specific interest, but even then, they didn't really care to investigate the specifics. And while maybe a little under half of the people I talked to were hoping to get one of the MSRP models, the majority didn't care. The general assumption was that those us of that far back in the line weren't going to get one of them. Remember, we had THREE HOURS in line, with nothing to do, but talk to each other. And they had their phones in their hands, checking the stock of the different cards. And I pointed out the spreadsheet to many of them. But almost no one was looking at the actual details of the differences between the cards. They would just be happy to get any of them, even if it was $150-200 more than MSRP. It was so weird to me. I had enough trouble convincing myself to blow $600, but to spend $150-200 more on cards with the same specs seemed just crazy. I just can't comprehend spending $600-700 without doing at least SOME research! One important thing to note is that most of the cards that went out of stock on the website while we were waiting were the more expensive models. Only one of the $600 cards sold out before I got in the store, 3 hours later.
Now, for those who are believing conspiracies that AMD deliberately limited availability of MSRP cards, I'd say that Micro Center proves them wrong. They had at least 7-9 models at $600. The funny thing is that at least two of them (the Gigabyte and Asus OC models) were selling for $730 at both Amazon and Newegg, as well as in Europe. It's pretty obvious that AMD paid MicroCenter incentives to keep prices low for launch. (And now, the reports that some stores have gotten more stock and haven't yet raised prices just backs that up.) If they only had a few of the MSRP models, I can say that in this store at least, that many of the more expensive models sold out first. And they had lots of $600 cards for at least 3.5 hours after opening. Funny side note: ALL day, the website had a banner saying that the 9070 and 9070 XT were in stock and widely available! I wonder how long it took someone to notice that was still up?
The one thing that baffled me most while waiting was why it was taking so long to move the line. I know that there were a lot of people, but it just wasn't moving very quickly at all. Like how long could it take to ask for one product, pay for it, and leave? Once we got to the front of the store, where the entrance and exits are, it became even more baffling, because maybe 2-3 people would leave every 5-8 minutes. We could see cashiers taking 5-8 minutes to ring up ONE person. Part of it was that the customer had a sheet of paper, and they had to go get the card, but why didn't they have a runner for that? (later, a manager finally stepped up to do that!)
But once I FINALLY got in the store, it became clear why everything was taking so long. NO ONE KNEW WHAT CARD THEY WANTED! There was a table with sales slips for the various cards, and people were mulling around, confused and asking 100 questions!
A sales rep walked up to me, and I quickly blurted out that I want the Gigabyte $600 card. He took me over to one of the terminals, played with it for a minute, and I think it was frozen, because he walked away with a concerned look on his face, and left me there! I asked if they had any left, and he said, he'd go see. And there was nothing on the screen related to video cards at all. Eventually, he came back with the gigabyte card and a printout piece of paper, with the details about my card. (The sheet also said that that morning they had had 85 of the Gigabyte cards in stock!) After he tried to sell me the extended warrantee and anything else I wanted to buy, he took me over to the very long checkout line, and brought my card over near the exit, where you would normally pick up your web orders.
Only one of the five guys I'd been waiting with, all of whom entered the store in front of me, managed to get in the checkout line before me. But the others eventually made their way over, with sales sheets in their hands. In the end, 3 of the 5 ended up getting $700-750 boards. And none of them even seemed to know why they were paying $100-150 more when there WERE still $600 boards left! One of them who'd been discussing it with me earlier ended up getting the Gigabyte card, since we'd discussed how it was one of only two overclocked models at MSRP. Another had tried, but was told it was sold out. So, either I got one of the last two, or they screwed up! And he ended up getting a less powerful $750 card instead, but couldn't really say why. SO weird.
Meanwhile, we waited another 30-45 minutes in the checkout line, even though there were 6 registers open and maybe 25 people in the line. WTF? The line started moving a bit more quickly when the manager started taking people's slips and going to get the cards. He took our slips, and I went to the register, and gave the cashier my phone number, and he pulled up my account, which I verified. Then we both stood there doing nothing and making small talk while waiting 5-8 minutes for the manager to come back with the card that they could have just given me before I got in the line! And before this, the cashiers had all been going for the cards themselves! Eventually, I paid. I went over to customer service to get a quote for trading in my old cards, and FINALLY left 3.5 hours later, but with the Gigabyte card in my hands! Given that it the card sells for $730 and will likely go even higher, and I got it for $600 MSRP for the line, but not the actual board, I feel accomplished! but that wasn't the end of my mishaps!
When I left, the line was still around the block, with at least 100-140 people still outside waiting to get in! I did some shopping at the Trader Joe's next door, and then put on my headphones and headed to the bus home. After I got on the bus, I realized I'd left the headphones charging case in my shopping cart! So, I had to go back. (Amazingly, I did find the case where I'd left it!) At this point, it was over an hour after I'd left the store, and there were STILL 50-75 people waiting to get in! Apparently, they hadn't fully sold out. I didn't go back to see what was left, though i did occasionally peek at the stock online, out of curiosity. Their site listed a few random cards of different models still available, but one of the cards was the Gigabyte card (two of them!) they'd told one guy was sold out. So, I think that some cards got lost/misfiled in their system. By the next day, they reported everything sold out.