Intel Designing New Case-Badge Logos

[btarunr]

A notable inclusion of perhaps every processor-in-box product, apart from the processor, cooler and documentation, is the case-badge for the processor. The case-badge is a small sticker that shows the company logo for the processor installed in the PC. Intel is reportedly designing new logos (in effect case-badges) for at least 14 of its products. The logos, most of which are rounded-rectangle shaped seem to have been designed to give the processor box a new look, also indicating perhaps that the company is designing new packaging material as well, that use the new logos.

Intel has large volumes of Core 2 Duo, Core 2 Quad and Xeon processors in the making, that Intel feels need new clothing. Core 2 Duo and Core 2 Quad, get the distinct chrome-blue colour that one can find in the Core i7 (non-XE) logo. Core 2 and Core i7 logos look similar at the first glance. Core 2 Extreme gets the chrome-black colour the Core i7 XE logo has. All Centrino series badges stick to the silver-white colour scheme. The logo designs have small inlets on the top-right corner that have small portions of the die-shot. Core 2 and Centrino logos have die-shots of a portion of the Penryn core, while the Core i7 logos use those of the Bloomfield core. Interestingly, Xeon keeps its current logo, as well as a new one with chrome-slate colour, and design of the current Core i7 logo, perhaps making it clear the Xeon processor is based on the Nehalem architecture. The new logos will be effective from Q2 2009.



View at TechPowerUp Main Site

 

[InnocentCriminal]

I really don't like those. Yeah they make sense, but they're too cluttered for my tastes.

I much prefer the current stickers, specifically the Xeon/i7 ones. Then again, stickers annoy me and I won't have any branding (if I can help it) on my case.

 

[spearman914]

I don't like the shape.

 

[h3llb3nd4]

NOOOOO! Arrg my eyes!!! it hurts!!!

 

[human_error]

Ahh good, looks like they have made it nice and difficult for anyone outside the enthusiast community to spot the difference between the centrino and centrino 2 versions, as well as core 2 and core i7, brilliant work intel!

Not only that but i've now gotta change the i7 logo in my sig to the new craptastic one :shadedshu

 

[Oliver]

I pay for the hardware, i'm not paid for advertisement............ughhh i hate those darn stickers ("case badge" what a nice marketing term for sticker)

 

[newtekie1]

Ahh good, looks like they have made it nice and difficult for anyone outside the enthusiast community to spot the difference between the centrino and centrino 2 versions, as well as core 2 and core i7, brilliant work intel!

Not only that but i've now gotta change the i7 logo in my sig to the new craptastic one :shadedshu

I'm sure they look a lot better in real life, or even in a better image that isn't covered in compression artifacts. I'm undecided on these, I'll have to see the decent resolution versions before I judge.

 

[lemonadesoda]

Ah, a department with too many designers and too much time to waste. As though we care about case stickers? LOL.

I can see one area for cost cutting right there.

 

[zithe]

Ah, a department with too many designers and too much time to waste. As though we care about case stickers? LOL.

I can see one area for cost cutting right there.

Those same designers would be doing a lot of other stuff for the company. You wouldn't want to cut your marketing team first. :\

 

[to6ko91]

i liked the old ones more

 

[Sasqui]

Ahh good, looks like they have made it nice and difficult for anyone outside the enthusiast community to spot the difference between the centrino and centrino 2 versions, as well as core 2 and core i7, brilliant work intel!

Not only that but i've now gotta change the i7 logo in my sig to the new craptastic one :shadedshu

LOL! It took me a minute to find which ones said i7 and "2". WTF are they thinking?

 

[tkpenalty]

The transition from the old northwood P4 sticker style, to the Prescott ones (the current style) was impressive; it looked good. But this? The hell?

 

[PVTCaboose1337]

Those are pretty ugly on the top... I don't get why they would do this!

 

[BazookaJoe]

THATS what Intel's been doing with my Q6600 money?!

 

[spearman914]

THATS what Intel's been doing with my Q6600 money?!

lol I agree, it's hard to tell between the core 2's and i7.

 

[lemonadesoda]

Those same designers would be doing a lot of other stuff for the company. You wouldn't want to cut your marketing team first. :\

If that was the quality of your marketing team, then YES, you would want to cut them first. If they can come up with nothing better than to change a good, simple, clean logo, to a "me too" glass effect, then YES, dont just fire them first, fire them today!

 

[CDdude55]

LOL! It took me a minute to find which ones said i7 and "2". WTF are they thinking?

Same here,

 

[ShadowFold]

They should take notes from EVGA. I loved the one that came with my 280. HIS also makes some good ones.

 

[D4S4]

naaaaaaaaaaaaaaaah!!!

 

[alexp999]

Hmm, coming from fudzilla, I have my doubts over the genuinity of these. I cant imagine Intel would design something so fugly and go back to a square shape. Surely they will just be sticking with this:

 

[D4S4]

they should put bad cores in some kind of transparent plastic and make them stickers for extreme editions

 

[cdawall]

Ugly

 

[Haytch]

I hope they didnt waste too much time or money researching those logos. I dont mind them, and prefer them over the previous styles. I like AMD's better, cant beat black.

 

[kiriakost]

I like AMD's better, cant beat black.

Hey this guy its not one of us , shoot him .



Edit: do not shoot the piano player about orthography

 

[InnocentCriminal]

You mean us.