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Earlier this month, EVGA announced its GTX 295 HydroCopper water-block which it plans to sell separately, and not pre-installed with the GeForce GTX 295 CO-OP Edition. In the company's press release, EVGA called itself the " the undisputed leader for water cooling solutions". Apparently this statement hasn't gone down well with its market competitor BFG, which circulated an email across its press-contact list officially challenging the statement, just so the claim doesn't remain "undisputed".
The reasons BFG claims, revolve basically around the longer history the company had with selling factory-fitted water-cooling ready graphics cards, the fact that all its offerings are factory-fitted solutions unlike EVGA's, which relies on user installation, puts the installation risk entirely on the customer, amongst other regular claims of having superior customer support and lifetime warranty.
To quote BFG;
Press releases containing hyperbolic statements aren't new. One is never far away from a recently-public company declaring itself a "world leader" in the comfort of a press-release, although BFG acknowledges that, and chooses to stand up to its dispute.
Who wants popcorn?
View at TechPowerUp Main Site
The reasons BFG claims, revolve basically around the longer history the company had with selling factory-fitted water-cooling ready graphics cards, the fact that all its offerings are factory-fitted solutions unlike EVGA's, which relies on user installation, puts the installation risk entirely on the customer, amongst other regular claims of having superior customer support and lifetime warranty.
To quote BFG;
BFG Tech:
- Has been offering water cooled graphics cards since the BFG GeForce 6800 Ultra
- Has sold over 15 different water cooled GeForce model/variants
- Has sold most of those water cooled models as true single slot solutions with both water block and bracket only consuming one add-in card slot
By contrast, EVGA:
- Only started offering water cooled graphics cards since the GeForce 8800 series, once again following BFG's lead (see lifetime warranty, 24/7/365 tech support - [evga support still isn't open on holidays, btw], etc)
- Typically has only offered dual slot water cooled graphics cards which take up an additional add-in card slot
- Has fewer water cooled GeForce model/variants not including products that were announced and never launched
- In some cases, has started selling only the water block to customers, but not a fully assembled water cooled graphics card. Just selling the block alone puts the installation risk entirely on the customer.
Press releases containing hyperbolic statements aren't new. One is never far away from a recently-public company declaring itself a "world leader" in the comfort of a press-release, although BFG acknowledges that, and chooses to stand up to its dispute.
Who wants popcorn?
View at TechPowerUp Main Site
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