Nobody is forcing you to buy anything. And your post just proved mine, and a few others points. If PhysX is such crap then why are people wanting to get that extra NV card to use PhysX then huh?
And you pay the extra price for the extra performance. Its as simple as that. I see alot of bitching about Nvidia for nothing and alot of hate for nothing. The same kinda people will pay a grand for an Intel i7 Xtreme processor but will bitch about paying 100 extra bucks for a better performing Nvidia gpu. All the people complaining that have i7 CPUs in your case should just shut up because your all being hypocrits. If you wanna bitch over Nvidias +5 FPS then put an AMD rig in there and buy an ATI card since its cheaper for only ~5fps less.
What people are concerned is if Physx becomes a standard , not the count on my fingers games that are available now with physx.
What if physx will be available in most future games and Ati's can't do the effects ? it could be a problem for the people who bought one or two 5870's.
Why do you think only about people who buy core i7 and expensive stuff ? some people like me wich have only a E5200 and 4850 bitch about Nvidia's dirty strategy too , Batman looks better on a 8800GTS than on a 4870x2 or 5870 wich are wayyy faster , i guess we can leave hardcore hardware out but the 4850/4870 user wants some AA in batman , and physx if they can ( not really physx but the extra effects that come bundled with "physx" ).
Some people say only Ati users bitch about this ( true ) , and some say only Nvidia users come to defend the evil company like this.
You have to know Nvidia is doing this only because they don't have a DX11 card , everybody knows this , if they wanted to be so bad with the competition they could've done this anytime , also , that super monster that some fans applauded ( GT 300 FERMI or something ) doesn't really exists in a working state for a presentation.
I wouldn't pick on this if not for the deceveing manner in wich they presented Fermi , look some numbers about a super card we are gonna launch , look it's in my hand now , take some pictures , now really you thought this was the real thing , no , it's just a mock up , what ???
So in the end we look at the show " Nvidia will do anything to stop people from buying a 5850/5870 ".