call it the hd5870x2, stop changing the naming schemes, dont follow in nvidias footsteps! lol
I'm not going to blame you, because you haven't been here long enough, but it is actually AMD that started this entire fiasco. Not just with changing the names, but mostly with the frequency of going forward to the next series, mostly to generate hype. nVidia just (had) to follow suit.
It's like this:
DAAMIT
ATI - X-series - Spring 2004
ATI - X1k-series - Fall 2005 [+ 1.5 Years]
AMD - HD2k-series - Spring 2007 [+ 1.5 Years]
AMD - HD3k-series - Fall 2007 [+
0.5 Years]
AMD - HD4k-series - Spring 2008 [+
0.5 Years]
AMD - HD5k-series - Fall 2009 [+ 1.5 Years]
Highlight: HD 2900 XT -> 6 Months ->
HD 3870 -> 6 months -> HD 4870
nVidia
nVidia - 6000-series - Spring 2004
nVidia - 7000-series - Spring 2005 [+ 1 Year]
nVidia - 8000-series - Fall 2006 [+ 1.5 Years]
nVidia - 9000-series - Winter 2007/2008 [+ ~2 Years]
nVidia - GTX 200-series - Spring 2008 [+ 0.5 Years]
nVidia - GTX 300-series - Fall 2009 [+ 1.5 Years]
Highlight: 8800 GT/GTS 512 -> 2 Months ->
9800 GT/GTX -> 4 Months -> GTX 280
So, as you can see, the healthy timeline for the release of a new series from either and both graphics card manufacturers is 1.5 years. The unhealthy is 0.5 years, and also 2 years.
After AMD bought and merged with ATI, they failed to deliver a solid performing chip in the R600. So, in order to be able to compete with nVidia, they required hype. They gained this through changing two series in a single year. What should have been the HD 2950, etc. was thus named 3850, as part of the new and completely fraudulent HD3k series.
Then, nVidia got wind of this and needed to make a move to equal the hype. So, they used the Exact same GPU they did in the 8000 series, the G92, in the 9000 series, which was even worse than what AMD were doing, because nVidia was blatantly re-marketing their product under a superior name, solely in order to garner hype. Thus, they also jumped through two series in roughly the same amount of time (given the actual linear-based timeline).
And in the end, AMD took themselves by the trousers and fashioned an actually competitively good.. and New, GPU, which started the HD4k series, that lasted for the healthy 1.5 Years. nVidia thus again followed suit, with their GTX 200-series, which will also last for 1.5 Years.
So, in the mean time, all is well in the graphics card kingdom, and the terror of the HD3k and 9000 series, is forgotten. But who knows when these big companies will, again, try to trick us because they are too scared, in this almost childish mindset, to lose any piece of market share.
All I can say is men like me will be here to enlighten the masses, and protect the commoners.