Blu-ray 3D Expected to Reach Consumers in 2010 Los Angeles

[btarunr]

The Blu-ray Disc Association (BDA) today announced the finalization and release of the "Blu-ray 3D" specification. The specification, which represents the work of the leading Hollywood studios and consumer electronic and computer manufacturers, will enable the home entertainment industry to bring the 3D experience into consumers' living rooms on Blu-ray Disc, the most capable high definition home entertainment platform.

"Throughout this year, movie goers have shown an overwhelming preference for 3D when presented with the option to see a theatrical release in either 3D or 2D," said Victor Matsuda, chairman, BDA Global Promotions Committee. "We believe this demand for 3D content will carry over into the home now that we have, in Blu-ray Disc, a medium that can deliver a quality Full HD 3D experience to the living room."

The "Blu-ray 3D" specification fully leverages the technical advantages of the Blu-ray Disc format to deliver unmatched picture quality as well as uniformity and compatibility across the full range of Blu-ray 3D products, both hardware and software. Notably, the specification allows every Blu-ray 3D player and movie to deliver Full HD 1080p resolution to each eye, thereby maintaining the industry leading image quality to which Blu-ray Disc viewers are accustomed. Moreover, the specification is display agnostic, meaning that Blu-ray 3D products will deliver the 3D image to any compatible 3D display, regardless of whether that display uses LCD, Plasma or other technology and regardless of what 3D technology the display uses to deliver the image to the viewer's eyes.

"From a technological perspective, it is simply the best available platform for bringing 3D into the home," said Benn Carr, chairman, BDA 3D Task Force. "The disc capacity and bit rates Blu-ray Disc provides enable us to deliver 3D in Full HD 1080p high definition resolution." The Blu-ray 3D specification is also designed to allow PS3 game consoles to play back Blu-ray 3D content in 3D. Additionally, the specification supports playback of 2D discs in forthcoming 3D players and can enable 2D playback of Blu-ray 3D discs on the large installed base of Blu-ray Disc players currently in homes around the world.

"In 2009 we saw Blu-ray firmly establish itself as the most rapidly adopted packaged media format ever introduced," said Matsuda. "We think the broad and rapid acceptance Blu-ray Disc already enjoys with consumers will be a factor in accelerating the uptake of 3D in the home. In the meantime, existing players and libraries can continue to be fully enjoyed as consumers consider extending into 3D home entertainment."

The Blu-ray 3D specification calls for encoding 3D video using the Multiview Video Coding (MVC) codec, an extension to the ITU-T H.264 Advanced Video Coding (AVC) codec currently supported by all Blu-ray Disc players. MPEG4-MVC compresses both left and right eye views with a typical 50% overhead compared to equivalent 2D content, and can provide full 1080p resolution backward compatibility with current 2D Blu-ray Disc players. The specification also incorporates enhanced graphic features for 3D. These features provide a new experience for users, enabling navigation using 3D graphic menus and displaying 3D subtitles positioned in 3D video.

The completed specification will be available shortly and provides individual manufacturers and content providers with the technical information and guidelines necessary to develop, announce and bring products to market pursuant to their own internal planning cycles and timetables.

About Blu-ray Disc
Blu-ray Disc is the next-generation optical disc format for high definition audio-video and high-capacity data software applications. A single-layer Blu-ray Disc holds up to 25 gigabytes of data and a double-layer Blu-ray Disc holds up to 50 gigabytes of data.

About the Blu-ray Disc Association
The Blu-ray Disc Association (BDA) is responsible for promoting and developing business opportunities for Blu-ray Disc - the next-generation optical disc format for storing high-definition movies, games, photos and other digital content. The BDA has more than 180 members. Its Board of Directors consists of individuals affiliated with the following companies: Apple Inc., Dell Inc., Hewlett-Packard Company, Hitachi, Ltd., Intel Corporation, LG Electronics Inc., Mitsubishi Electric Corporation, Panasonic Corporation, Pioneer Corporation, Royal Philips Electronics, Samsung Electronics Co., Ltd., Sharp Corporation, Sony Corporation, Sun Microsystems, Inc., TDK Corporation, Thomson, Twentieth Century Fox, Walt Disney Pictures and Television, and Warner Bros. Entertainment Inc.

View at TechPowerUp Main Site

 

[Easy Rhino]

as cool as the technology is, i am not a fan of watching movies in 3d. i find it very distracting.

 

[thraxed]

its a video file that plays on media, what technology?

 

[Easy Rhino]

its a video file that plays on media, what technology?

the 3d technology...

 

[WarEagleAU]

I have never really seen a movie in 3d, wait I take that back, Jaws in 3d. BEST!!!! I have did the Universal Studios Shrek 4d and Jimmy Neutron 3d things, Like that.

 

[lemonadesoda]

Cool. I can't wait:

And just goes to show how much blu-ray has been "short changing" the consumer, when it is no problem to increase the file sizes 50%.

If there is SO MUCH SPACE free on a blu-ray disk, then I'm not too impressed with the HD content currently being sold on typical movice. They are not using the available capacity to give the consumer the best possible display quality. Sure it is in the better HD 1080p format... but the quality would be so much higher if they used a higher bitrate... so that they actually USED ALL THE SPACE on a double sided bluray disk for a regular movie, instead of feeding us these 12-15GB HD format rubbish... they should be giving us 40-45GB of quality HD format.

 

[Triprift]

If they have movies like the u2 live they had at the cinemas last year that would be brill.

 

[REVHEAD]

Avatar 3d is the best movie made ever, there are no blue and red carboard glasses anymore, they are not even blue and red either, go see Avatar 3d and then you will see how this tech will work, I bet Avatar on BluRay will be the first public release of a Working 3D BluiRay Title.

 

[REVHEAD]

as cool as the technology is, i am not a fan of watching movies in 3d. i find it very distracting.

You are yet to see Avatar then I guess, you will do a massive backflip on this comment if you see it, trust me I was the same.

 

[Triprift]

Id love to see Avatar maybe next week before chrissy then if its up to speed on Blueray

 

[MRCL]

3D eh... I recently watched My Bloody Valentine in 3D... it was constantly shifting from black and white to red and then pink, plus the 3D effects didn't really appear... at least to me.

 

[Wile E]

I hate the whole 3D movement. The problem is, most of the 3D titles do things they wouldn't normally do just because it's cool to see in 3d. It's all flash and glamour, but no substance. No thanks, give me story, plot and character development, tyvm.

 

[FordGT90Concept]

Ditto, I'm perfectly fine with 480i (aka, NTSC 4:3 analog) so long as what I am watching isn't completely crap. My brain is not entertained by pretty pictures. Once you get over the "it's new and exciting" aspect, it is dull and mundane as black & white motion pictures.

The only reason why they develop these technologies so you are inclined to buy something. In this case, that would be a "3D HDTV." Sony has got to be loving this.

The irony of it all is that, if you take a 1080p image, convert it into analog, and play it on a 1080p TV, you can't tell the signal is analog unless the signal degrades in transmission. Then again, it is all or nothing with digital signals and something is better than nothing.

 

[REVHEAD]

Ditto, I'm perfectly fine with 480i (aka, NTSC 4:3 analog) so long as what I am watching isn't completely crap. My brain is not entertained by pretty pictures. Once you get over the "it's new and exciting" aspect, it is dull and mundane as black & white motion pictures.

The only reason why they develop these technologies so you are inclined to buy something. In this case, that would be a "3D HDTV." Sony has got to be loving this.

The irony of it all is that, if you take a 1080p image, convert it into analog, and play it on a 1080p TV, you can't tell the signal is analog unless the signal degrades in transmission. Then again, it is all or nothing with digital signals and something is better than nothing.

I think there could be something wrong with your eyesight if you cant see the differance, even on a HDTV there is a huge differance in PQ with analogue and digital, 1 in 5 of the British population cant see a differance in a British survey last year, due to there poor healthcare system and a lot of the British population needing glasses without actually knowing they do, I am assuming this could be the case with yourself, because believe me there is a huge differance.

 

[Meizuman]

http://www.youtube.com/watch?v=Jd3-eiid-Uw
(you can skip to 2:30 if not interested on technical talk)

The first video I've seen that shows how the 3d movies and other media should look like...

 

[lemonadesoda]

Great vid, thx Meizu

 

[FordGT90Concept]

I think there could be something wrong with your eyesight if you cant see the differance, even on a HDTV there is a huge differance in PQ with analogue and digital, 1 in 5 of the British population cant see a differance in a British survey last year, due to there poor healthcare system and a lot of the British population needing glasses without actually knowing they do, I am assuming this could be the case with yourself, because believe me there is a huge differance.

480i vs 1080p? Sure I can see a difference, I just don't care.

 

[lemonadesoda]

http://www.youtube.com/watch?v=QgKCrGvShZs&NR=1

Johnny Lee, cool guy, for all those who havent seen this before.

 

[dir_d]

Cool. I can't wait:

http://numiko.com/blog/images/3d-specs.jpg

And just goes to show how much blu-ray has been "short changing" the consumer, when it is no problem to increase the file sizes 50%.

If there is SO MUCH SPACE free on a blu-ray disk, then I'm not too impressed with the HD content currently being sold on typical movice. They are not using the available capacity to give the consumer the best possible display quality. Sure it is in the better HD 1080p format... but the quality would be so much higher if they used a higher bitrate... so that they actually USED ALL THE SPACE on a double sided bluray disk for a regular movie, instead of feeding us these 12-15GB HD format rubbish... they should be giving us 40-45GB of quality HD format.

Actually the Blu-Ray of kill bill vol1 and 2 are about 40-45Gigs each... Those two movies are very detailed. You should watch the DVD then watch the Blu-Ray its night and day

 

[KieX]

Headaches and general confusion as to what's going on in the film. Upgrade your 2D BluRay player now!

 

[AsRock]

Cool. I can't wait:

http://numiko.com/blog/images/3d-specs.jpg

And just goes to show how much blu-ray has been "short changing" the consumer, when it is no problem to increase the file sizes 50%.

If there is SO MUCH SPACE free on a blu-ray disk, then I'm not too impressed with the HD content currently being sold on typical movice. They are not using the available capacity to give the consumer the best possible display quality. Sure it is in the better HD 1080p format... but the quality would be so much higher if they used a higher bitrate... so that they actually USED ALL THE SPACE on a double sided bluray disk for a regular movie, instead of feeding us these 12-15GB HD format rubbish... they should be giving us 40-45GB of quality HD format.

No their not you know this way before now right ?.. This is why i check the details online before buying a blu ray movie as a lot are no better quality than the DVD due to not been taken in such high quality in the 1st place.

 

[Easy Rhino]

Cool. I can't wait:

http://numiko.com/blog/images/3d-specs.jpg

And just goes to show how much blu-ray has been "short changing" the consumer, when it is no problem to increase the file sizes 50%.

If there is SO MUCH SPACE free on a blu-ray disk, then I'm not too impressed with the HD content currently being sold on typical movice. They are not using the available capacity to give the consumer the best possible display quality. Sure it is in the better HD 1080p format... but the quality would be so much higher if they used a higher bitrate... so that they actually USED ALL THE SPACE on a double sided bluray disk for a regular movie, instead of feeding us these 12-15GB HD format rubbish... they should be giving us 40-45GB of quality HD format.

i agree that the blu-ray technology is not being used to its full potential, but it isnt some grand conspiracy. high def tech is still in its infancy stages. there is a lot of growing to do and scientists/researchers are still working on new ways to utilize blu-ray.

if you have beef with blu-rays that are only 15 gigs then take it out on the film production companies in charge of transferring their movies to blu-ray. a lot of them do crap jobs and dont bother with the transcodes. so it's not "blu-rays" fault. i always check which video codecs and audio codecs are used in the blu-ray before i buy it.

 

[Triprift]

I dont mind waching br if its with a new movie if its a classic i prefer to see it in native res and not super polished as part of being classic is its old look.

 

[Wile E]

Cool. I can't wait:

http://numiko.com/blog/images/3d-specs.jpg

And just goes to show how much blu-ray has been "short changing" the consumer, when it is no problem to increase the file sizes 50%.

If there is SO MUCH SPACE free on a blu-ray disk, then I'm not too impressed with the HD content currently being sold on typical movice. They are not using the available capacity to give the consumer the best possible display quality. Sure it is in the better HD 1080p format... but the quality would be so much higher if they used a higher bitrate... so that they actually USED ALL THE SPACE on a double sided bluray disk for a regular movie, instead of feeding us these 12-15GB HD format rubbish... they should be giving us 40-45GB of quality HD format.

40-45GB using the VC-1 or H.264 codecs is pointless. You can't get enough detail in the 2 million pixels to make use of that kind of bitrate. It would just be redundant. What we need is longer and better movies to make use of BD's abilities, or higher resolution formats.

 

[FordGT90Concept]

Or just use HD-DVD instead of looking for an excuse to fill the more expensive BD-DVD disks.