What a good thread, i can give my humble opinion from what i see here in argentina, AMD it's a really popular brand in the corporative-business area, retailers here offers really good deals with AMDs and especially Micro ATX with semprons LE and stuff like that, theyre cheap as hell and works for a lot of basic things. But yes, you are right about one thing, ask anyone outside the scene and they won't know what the hell AMD stands for, hell i've got some serious mindfucking responses like "Amd?? no no, i have windows" (i would love to say this is made up) i remember i had Intel cpu's forever 'till the 64 Athlon XP arrived and the it was all AMD for me, lower prices similar performance and well...ive stayed green from that day on ;D but, im not a fanboy, i allways had intels and now i own AMD, i think that the price-performance factor makes me go ATI nowadays, my Phenom II X3 720 it's the most clear example i can give about that, fits low budgets and hell does it works well!
It's a shame that the numbers show AMD loosing, here in my country i think the market it's REALLY different, money do count here, a lot and AMD being even a few dollars cheaper makes a LOT of difference.