AMD Announces Executive Changes

[btarunr]

AMD (NYSE:AMD) today announced that Rick Bergman is leaving AMD. President and CEO Rory Read will serve as interim general manager of AMD's Products Group. AMD also announced that Paul Struhsaker, 49, has joined the company to lead AMD's newly-formed commercial business division as the corporate vice president and general manager, Commercial Business Division.

Struhsaker will oversee product management and roadmap planning for AMD's server, high performance computing and embedded products. He joins AMD from Comcast, where he was senior vice president of engineering responsible for all set-top box platforms and video server applications for the Comcast Video Networks.

"The commercial market is vitally important for AMD and the addition of Paul to our team demonstrates our commitment to profitably grow our server business," said Read. "Paul brings an extensive business management background and customer perspective on AMD's commercial business opportunities. I look forward to working with Paul to help drive the growth plans for this exciting part of our business.

"I want to thank Rick for his many contributions to AMD and wish him well in his future endeavors."

Struhsaker comes to AMD with more than 27 years of experience in ASIC/FPGA development, software and digital communications systems engineering. Prior to Comcast, Struhsaker was vice president of Silicon Technologies at Motorola where he helped lead development of all handset, modem/stack and application processor platforms. Struhsaker was also chief technology officer for Texas Instruments' Broadband Business Unit. He holds a master's degree in electrical engineering from Johns Hopkins University and a bachelor's degree in electrical engineering from the University of Akron and has been awarded more than 25 patents.

View at TechPowerUp Main Site

 

[FreedomEclipse]

I bet rick was sick of the delays to BD so he decided to leave.

 

[H82LUZ73]

well it looks like they did release some bull this month .lol I seen this last night on another site.I just hope someone over in AMD land tell them that APU`s are not what there main core buyer`s want, they want Intel = CPU`s not some hybrid CPU/GPU That is why we buy AMD cards /Nvidia cards for.

 

[Damn_Smooth]

well it looks like they did release some bull this month .lol I seen this last night on another site.I just hope someone over in AMD land tell them that APU`s are not what there main core buyer`s want, they want Intel = CPU`s not some hybrid CPU/GPU That is why we buy AMD cards /Nvidia cards for.

You actually believe that the enthusiast market is bigger than the mainstream market???

 

[H82LUZ73]

You actually believe that the enthusiast market is bigger than the mainstream market???

I mean both of the markets,Honestly think they would let a top guy like him walk out? Sales of he APU`s must be bad .That`s just me though....Look at all the INTEL cpu`s most of them here use I5- I7 2500k and only a handful with the extreme versions,That tells me that both of AMD`s markets are going down hill.Think of how many here went Intel just because of the delayed BD ....or they heard it was not up too par with SB.

 

[Damn_Smooth]

I mean both of the markets,Honestly think they would let a top guy like him walk out? Sales of he APU`s must be bad .That`s just me though....Look at all the INTEL cpu`s most of them here use I5- I7 2500k and only a handful with the extreme versions,That tells me that both of AMD`s markets are going down hill.Think of how many here went Intel just because of the delayed BD ....or they heard it was not up too par with SB.

Most financial analysts would disagree with you by saying that the only thing holding sales of APUs back is poor yields from the foundry. It was part of Bergman's job to deal with those issues, which is probably why they let him go.

 

[Damn_Smooth]

I wonder if the CEO office at AMD is possessed with poltergeist and has a gateway to hell in the executive bathroom. Thats the only explanation at this point.

How would that explain Bergman leaving/getting fired? Maybe he was caught shitting in Read's toilet.

 

[TheMailMan78]

How would that explain Bergman leaving/getting fired? Maybe he was caught shitting in Read's toilet.

Have you ever met Bergman? Have you seen him personally since he was "fired". No? See this is what happen.

Years ago AMD was a small fledgling company. They had a group of engineers that were talented but just didn't have the R&D that Intel did. However they had passion. I mean such passion for making CPU's that it was almost biblical. So one day the engineers decided that they needed to do something drastic. Something that could save their jobs and change the industry forever. They had to take down that 300 lbs gorilla in the room. They needed to beat Intel at making a CPU's!

But how? How could David defeat Goliath in a field of sand and not a single rock for miles? HOW!?! Well one late night after gallons of coffee and a game mind of numbing LAN tetris it hit them. They needed to make a deal with the devil. I don't mean metaphorically. I mean literally. Well they did and now the devil has come to collect. Apparently the cost of beating the Pentium 4 all those years ago was the souls of all the CEO's AMD will ever have.

That is the only logical explanation at this point.

 

[ensabrenoir]

No escaping bd :shadedshu. Quickly becoming a techno-venereal disease for Amd.(amoungst enthusaist anyway) if its not released soon it will be linked to e.d. and hair loss.

 

[Damn_Smooth]

Have you ever met Bergman? Have you seen him personally since he was "fired". No? See this is what happen.

Years ago AMD was a small fledgling company. They had a group of engineers that were talented but just didn't have the R&D that Intel did. However they had passion. I mean such passion for making CPU's that it was almost biblical. So one day the engineers decided that they needed to do something drastic. Something that could save their jobs and change the industry forever. They had to take down that 300 lbs gorilla in the room. They needed to beat Intel at making a CPU's!

But how? How could David defeat Goliath in a field of sand and not a single rock for miles? HOW!?! Well one late night after gallons of coffee and a game mind of numbing LAN tetris it hit them. They needed to make a deal with the devil. I don't mean metaphorically. I mean literally. Well they did and now the devil has come to collect. Apparently the cost of beating the Pentium 4 all those years ago was the souls of all the CEO's AMD will ever have.

That is the only logical explanation at this point.

Maybe they can renew the deal for another chip.

On a side note, it's funny to see that the Intel trolls think that any thread that mentions AMD should turn in to a Bulldozer bash fest.

 

[claylomax]

Have you ever met Bergman? Have you seen him personally since he was "fired". No? See this is what happen.

Years ago AMD was a small fledgling company. They had a group of engineers that were talented but just didn't have the R&D that Intel did. However they had passion. I mean such passion for making CPU's that it was almost biblical. So one day the engineers decided that they needed to do something drastic. Something that could save their jobs and change the industry forever. They had to take down that 300 lbs gorilla in the room. They needed to beat Intel at making a CPU's!

But how? How could David defeat Goliath in a field of sand and not a single rock for miles? HOW!?! Well one late night after gallons of coffee and a game mind of numbing LAN tetris it hit them. They needed to make a deal with the devil. I don't mean metaphorically. I mean literally. Well they did and now the devil has come to collect. Apparently the cost of beating the Pentium 4 all those years ago was the souls of all the CEO's AMD will ever have.

That is the only logical explanation at this point.

Absolutely brilliant!

 

[Lionheart]

Omg AMD just fucken release bulldozer, my patience is...... Oh who the fuck am I kidding, I have no patience.

 

[Jegergrim]

They keep dropping like rain drops (CEO's)

 

[Horrux]

well it looks like they did release some bull this month .lol I seen this last night on another site.I just hope someone over in AMD land tell them that APU`s are not what there main core buyer`s want, they want Intel = CPU`s not some hybrid CPU/GPU That is why we buy AMD cards /Nvidia cards for.

I actually expect that APUs will become competitive with mid-range and even possibly high-end CPU/GPU systems within 2-3 generations.

 

[H82LUZ73]

I actually expect that APUs will become competitive with mid-range and even possibly high-end CPU/GPU systems within 2-3 generations.

True that.. But I think it is new and not a equal to Intel that is holding it back right now.I mean if you went into a store and said "Give me the best there is" what is the sales guy going to give you? Intel SB I bet ,If you also asked about APU he will say why ?

 

[cheesy999]

,If you also asked about APU he will say why ?

because it's the only good gaming laptop you can get for under £400

 

[NC37]

well it looks like they did release some bull this month .lol I seen this last night on another site.I just hope someone over in AMD land tell them that APU`s are not what there main core buyer`s want, they want Intel = CPU`s not some hybrid CPU/GPU That is why we buy AMD cards /Nvidia cards for.

Mainstream > enthusiast in total sales. Heck, it is why Intel is considered the GPU leader. Sure we want straight CPUs, but the APUs are a good move. Intel can't touch them in GPU ability and likely won't for awhile. Gen 1 APUs won't be where they really take off. They set a good stage for the successors. Heck Intel reacted to it. I've seen more cheaper laptops with i5 and i7s than I did before the APU. They can't beat it on GPU performance so the best way to combat it is to drop the price and face it on CPU front. Glad my aunt needed a PC built so I could support APU dev by making her a system based on FM1. She didn't need more than that.

AMD just needs an "Altivec" to buy them time on the CPU front. Something that can bring them up past Intel's level on CPU performance even if it can only be implemented via pro software apps. If you can't design the entire thing better, focus on a part you can.

 

[Casecutter]

Rick Bergman gone = GOOD
Rory Read see's him as Old Guard from the Stuff Shirt Peacock parade that AMD had become...
While I'm sure Rick Bergman was jaded that he didn't get the top spot, that's ok he's not bad-off (in all probability) just had to wait this long to collect his package.
Moving on...

 

[ensabrenoir]

Mainstream > enthusiast in total sales. Heck, it is why Intel is considered the GPU leader. Sure we want straight CPUs, but the APUs are a good move. Intel can't touch them in GPU ability and likely won't for awhile. Gen 1 APUs won't be where they really take off. They set a good stage for the successors. Heck Intel reacted to it. I've seen more cheaper laptops with i5 and i7s than I did before the APU. They can't beat it on GPU performance so the best way to combat it is to drop the price and face it on CPU front. Glad my aunt needed a PC built so I could support APU dev by making her a system based on FM1. She didn't need more than that.

AMD just needs an "Altivec" to buy them time on the CPU front. Something that can bring them up past Intel's level on CPU performance even if it can only be implemented via pro software apps. If you can't design the entire thing better, focus on a part you can.

Very true amd gpu's are top notch and apu's will prove to be a cash cow. But like some stated earlier intel takes things and makes them better. Ivy bridge will be a game changer across the board. When intel gets gpus right.....or buy nvida or something. Their gonna be impossible beat. Amd must out think and out inovate intel now. That why I'm watch bd so closely. If they get it right.. its a whole new ball game and consumers/powere users will be the winners.

 

[Casecutter]

When intel gets gpus right.....or buy nvida or something.

Larrabee's gone... but we know that there's their white "Knights around the Corner”
http://www.zdnet.co.uk/news/infrast...ner-to-debut-in-texas-supercomputer-40094015/
http://en.wikipedia.org/wiki/Intel_MIC

 

[Horrux]

Very true amd gpu's are top notch and apu's will prove to be a cash cow. But like some stated earlier intel takes things and makes them better. Ivy bridge will be a game changer across the board. When intel gets gpus right.....or buy nvida or something. Their gonna be impossible beat. Amd must out think and out inovate intel now. That why I'm watch bd so closely. If they get it right.. its a whole new ball game and consumers/powere users will be the winners.

AMD is in a truly unique position with regards to APUs. They have incredible expertise that Intel simply does not have. Even if they could get it (by taking over nVidia), it would take years to integrate the expertise, which is something which AMD has already done entirely. In effect, AMD is at least 2 years ahead of intel on the APU front, and likely 3-4 years.

As the APUs get competitive with mid-range CPU/GPU setups, at attractive prices, or competitive with high-end CPU/GPU setups, again at attractive prices, Intel will have some real competition again. Mark my words. Intel simply can't catch this up, no way. Not in 10 years anyway.

 

[Gzero]

So you guys are talking about CPU's because???

 

[Yukikaze]

I actually expect that APUs will become competitive with mid-range and even possibly high-end CPU/GPU systems within 2-3 generations.

They will not become competitive with high-end GPUs simply on the grounds of TDP requirements and memory bandwidth. High end GPUs can be built with a 300W TDP and use large, elaborate coolers. They also have gigantic memory buses linked to memory far faster than the CPU itself can work with (or is projected to work with, in the next 2-3 generations). Finally, in a separate GPU + CPU system each part can be cooled separately, whereas a single chip can only use a single cooler.

A CPU/GPU hybrid needs to allocate TDP to both of its portions, and at least in current form factors has more limited cooling than dedicated GPUs can afford. So unless the GPU part can match the performance of a 300W GPU while only having a TDP of 200W, the CPU is shipped with some impressive cooling, and it also has a gigantic memory bus, it won't match a high-end GPU/CPU system. Since none of these options is likely, I highly doubt the APU will match a high-end GPU/CPU system.

 

[Horrux]

They will not become competitive with high-end GPUs simply on the grounds of TDP requirements and memory bandwidth. High end GPUs can be built with a 300W TDP and use large, elaborate coolers. They also have gigantic memory buses linked to memory far faster than the CPU itself can work with (or is projected to work with, in the next 2-3 generations). Finally, in a separate GPU + CPU system each part can be cooled separately, whereas a single chip can only use a single cooler.

A CPU/GPU hybrid needs to allocate TDP to both of its portions, and at least in current form factors has more limited cooling than dedicated GPUs can afford. So unless the GPU part can match the performance of a 300W GPU while only having a TDP of 200W, the CPU is shipped with some impressive cooling, and it also has a gigantic memory bus, it won't match a high-end GPU/CPU system. Since none of these options is likely, I highly doubt the APU will match a high-end GPU/CPU system.

I kind of agree, however, I find it entirely believable that APUs will be competitive with high end CPU/GPU systems with the addition of a separate, inexpensive video card, just as in the current generation. I am sure APUs will grow their ability to allocate resources more to graphics and less to logic, or vice-versa, in future generations, as the code warrants. As such, you may well have a 300W APU performing equally to some 500W CPU+GPU systems on some software. I am sure it will be fascinating to see all that come of age.

Of course you make a very valid point with the RAM bandwidth. Quad-DDR 3 is good for maybe 75GB/s while a single GTX 580 makes 192GB/s.

 

[[H]@RD5TUFF]

I bet rick was sick of the delays to BD so he decided to leave.

Was what I was thinking.