ASRock Shows Off First LGA2011 Micro-ATX Motherboard

[Deleted member 24505]

Very nice, dark, menacing.

Has the x79 asus maximus gene z shown up yet?

 

[[H]@RD5TUFF]

If this had 8 SATA ports I would be all over this thing.

 

[Steven B]

nice asrock, this looks pretty cool.

 

[maleficarus]

No, it is not. Asrock is there own seperate entity and CURRENTLY has no affiliation with Asus.

Sorry not true mate... Asrock is ASUS but low-end. Do a google search if you don't think I am right.

 

[maleficarus]

Have to disagree with that on both counts: ASRock is no longer low-end and no longer affiliated with Asus.

Link?

 

[maleficarus]

"Asus gave birth to ASRock back in 2002 with the intent of going toe-to-toe with ECS and other vendors in the entry-level market."

Source: MaximumPC

 

[xBruce88x]

Great job! Now do ITX!
ASRock never ceases to amaze me. Great boards!

Yea that would be pretty awesome!

Maleficarus, could you please use the edit button instead of 3 posts? Well here's a quick history of AsRock;
http://en.wikipedia.org/wiki/ASRock

 

[phanbuey]

Sorry not true mate... Asrock is ASUS but low-end. Do a google search if you don't think I am right.

They are non affiliated companies anymore 2002 was almost a decade ago. I did a google search:

"ASRock was established in 2002 to compete against Tier 2 motherboard makers like DFI, ABIT, and ECS. Traditionally many think of ASRock as ASUS's entry level board maker, as ASUS is thought of as catering to the high-end market segment. While things aren't so clear anymore as to who owns who, it is pretty much accepted that ASRock isn't owned by ASUS any longer, but they still seem to buy in bulk and thus we see a lot of the same parts used, even parts that are exclusively made for ASUS."

2011 link: http://vr-zone.com/articles/asrock-z68-extreme7-gen3-review/13629.html

ASRock Inc. is a manufacturer of motherboards, netbooks, and HTPCs, based in Taiwan and chaired by Ted Hsuu. It was established on May 10th, 2002 and invested by and subordinated to Asus. between 2002 and 2008. Since 2008, ASRock has been reassigned to Pegatron due to the reorganization of Asus.

In January 2010, Pegatron's then parent company Asustek announced a plan to spin off and to transfer its long term equity investment in Pegatron to its wholly owned subsidiary, Pegatron International Investment Co., Ltd. On June 10, 2010, Pegatron merged with Pegatron International, and Pegatron has since been the surviving spin off independent company.[9]

Wikipedia

Asrock is splintered off from Asus almost completely, but they are not competing companies (yet). So Asrock formed by Asus, Asus reassigns Asrock to subsidiary Pegatron, Pegatron independent split... Two separate companies, same DMS.

 

[Frick]

Link?

Just look at Asrocks lineup and you'll see they are no longer a budget brand.

 

[Am*]

Well, at the end of the day it is still the low-end version of ASUS.

Show me an ASUS micro-ATX X79 board. If anything, ASUS will be making the "low-end" versions of the ASRock board, and not the other way around.

 

[maleficarus]

I am not trying to upset any of you guys or anything. But truth is ASrock is the budget brand from ASUS. Don't mean to offend but I am only stating what is...

Why do you think Asrock boards are always cheaper then Asus boards?

 

[Steven B]

I am not trying to upset any of you guys or anything. But truth is ASrock is the budget brand from ASUS. Don't mean to offend but I am only stating what is...

Why do you think Asrock boards are always cheaper then Asus boards?

there is 100% truth in this, except asus and asrock share everything but BIOS engineers.

 

[xBruce88x]

asus has nothing to do with asrock anymore... it started with asus but no more. They are now owned by Pegatron. see this thread...


http://www.techpowerup.com/forums/showthread.php?t=151469

 

[Steven B]

yes but do you know what foundries are? Foundries are factories, you share the technology behind making a board when someone makes the board for you. There are similaries in their boards that could only come from heavy sharing of R&D, you don't think ASRock just all of a sudden aquired the technology do you? That is what they want you to think.

 

[Mr McC]

"Asus gave birth to ASRock back in 2002 with the intent of going toe-to-toe with ECS and other vendors in the entry-level market."

Source: MaximumPC

see Bruce's link: whilst ties may not be entirely severed at the shareholder level, they are to all intents and purposes separate.

 

[Frick]

I am not trying to upset any of you guys or anything. But truth is ASrock is the budget brand from ASUS. Don't mean to offend but I am only stating what is...

Why do you think Asrock boards are always cheaper then Asus boards?

The thing is it was true. And you have not looked at their current lineup, both of them have motherboards in all ranges from the cheapest of the cheap to high end. They are competing with each other.

Go back some years and what you say is true though.

yes but do you know what foundries are? Foundries are factories, you share the technology behind making a board when someone makes the board for you. There are similaries in their boards that could only come from heavy sharing of R&D, you don't think ASRock just all of a sudden aquired the technology do you? That is what they want you to think.

I have no idea what to respond to this. The manufacturing is similiar of course, but sharing of R&D? TSMC produces both AMD and Nvidia chips, are they sharing R&D too?

 

[maleficarus]

The simple question that you guys are overlooking is this: Why is it that ASrock mobo's are always cheaper then ASUS boards even with similar feature-sets?

My answer: ASrock does not use the higher-end parts that ASUS uses. This is why ASrock is still considered a low-end motherboard maker while ASUS is high-end. Asus created ASrock for this very reason and it is the same today as it was 8 years ago. A few years will not change this fact. The only diffference now is, is ASrock now has a fan following and so they (the fans) are not as willing to accept the low-end tag, but it still dosen't change the fact that it is what it still is..

A duck is still a duck even if you give it diffferent looking feathers. Asrock is trying really hard to lose the low-end tag. But this will never change as long as they still use low-end componetes on there motherboards. When and if they go high-end, they will then lose there only reason to buy them in the first place, because without the cheap price, everyone might as well just buy an Asus board instead right?

 

[Frick]

The simple question that you guys are overlooking is this: Why is it that ASrock mobo's are always cheaper then ASUS boards even with similar feature-sets?

you have an example? because over here they are toe to toe.

 

[cheesy999]

The simple question that you guys are overlooking is this: Why is it that ASrock mobo's are always cheaper then ASUS boards even with similar feature-sets?

My answer: ASrock does not use the higher-end parts that ASUS uses. This is why ASrock is still considered a low-end motherboard maker while ASUS is high-end. Asus created ASrock for this very reason and it is the same today as it was 8 years ago. A few years will not change this fact. The only diffference now is, is ASrock now has a fan following and so they (the fans) are not as willing to accept the low-end tag, but it still dosen't change the fact that it is what it still is..

A duck is still a duck even if you give it diffferent looking feathers. Asrock is trying really hard to lose the low-end tag. But this will never change as long as they still use low-end componetes on there motherboards. When and if they go high-end, they will then lose there only reason to buy them in the first place, because without the cheap price, everyone might as well just buy an Asus board instead right?

I don't know, even with this cheap Asrock board of mine i've had a very good expieriance, and Asrock always seem to offer a few features Asus doesn't

I think the confusion is just the definition of 'Low end', it started off as a budget board manufacture, and that was it

Fast forward to 2011. they're still don't do anything near as high end (in price at least) as some of Asus's more expensive board, but in the Mid-range, and lower high end, they now seem to be starting to not only catch-up, but overtake Asus in some cases

In any case after my experience with my budget Asrock board, i would definitely choose ASrock over Asus if i want to get a high end board, they just seem to have more features for the same price

 

[cadaveca]

An extra something ALWAYS has a cost. If AsRock gives more, eiher either due to lower-quality poarts allwoing them to include more for the same cost, or they have smaller profit margins. As AsRock is currently the #3 board maker for units, I assume that it's due to component selection AND smaller profit margins. Of course, I do look at boards at the component-level, so my perspective isn't going to be similar to many others.


As far as I know, the fan is on high-end boards, as they expect high-end VGAs to be isntalled, and when that happens, the chipset cooler will absorb alot of heat from those cards, as dual-slot cards do tend to prevent air from hitting the heatsink directly.

When some cards with stock coolers run @ 90c, clearly the heat they give off can be detrimental to the chipset's stability. you'll find many boards without fans in the mid- and low-end product lines.

 

[maleficarus]

you have an example? because over here they are toe to toe.

Here is a perfect example:

http://www.canadacomputers.com/product_info.php?cPath=26_722&item_id=042562

vs.

http://www.canadacomputers.com/product_info.php?cPath=26_722&item_id=042019

Huge price difference!

There has to be a reason for this...

 

[cheesy999]

Here is a perfect example:

http://www.canadacomputers.com/product_info.php?cPath=26_722&item_id=042562

vs.

http://www.canadacomputers.com/product_info.php?cPath=26_722&item_id=042019

Huge price difference!

There has to be a reason for this...

Yeah, and it's 2 extra sata 3 ports, 2 extra USB ports, built in Bluetooth, and no doubt some voltage tweak software you'll never use

 

[phanbuey]

its canadian... that explains it.

 

[maleficarus]

Yeah, and it's 2 extra sata 3 ports, 2 extra USB ports, built in Bluetooth, and no doubt some voltage tweak software you'll never use

A few extra sata ports and USB ports is nothing compared to the onboard graphics and software you get with the ASrock mobo. My point is pretty much proved no? Anyways as you can see big difference in price. And it isn't because Asus (ASrock) is being nice either.

 

[maleficarus]

its canadian... that explains it.

Not sure what this means considering our dollar is pretty much PAR with the US...