I say Crap Daddy, erocker, MatTheCat all have the right thinking.
That said, AMD (or will this be more the retail channels take profit) had better not over reach at this time. Stick to the formula that has been working, MSRP given at what available through production, performance, and other factors constitute the pricing. Do Not see it as… “we have the biggest badest, with no near term completion so we can ask whatever we see fit.”
AMD needs to not let pricing get out of hand, one so they don't need to give the impression of backpedaling later. And two, so as when Nvidia comes a knocking with their card folks will have already voted with their cash. It’s not only about this time, but subsequent releases. How many got taken on the original release price of the GTX260 then weeks later we watch Nvidia and their AIB panthers castrating the price and sending guys back money because it was minimized by the 4870. Then later Nvidia found all 216SP and continued to slash away at the price.