AMD Pulls Hysterical Cape Verde Marketing Stunt

btarunr · Feb 10, 2012

Reviewers who have probably received their AMD Radeon HD 7700 series samples by now, were taken aback when they found a prescription medication bottle in their packages. No NVIDIA-styled Press Deck booklet, or even former-ATI styled Ruby doll, but a medicine bottle, which reads "Verdetrol". The label directed them to insert the blue capsules inside it to the heat vents of the graphics card, when benchmarking, so it "acts as a performance enhancement".

The point in all this? Apparently AMD's Radeon HD 7770 features 1 GHz core clock speed out of the box, making it the first GPU ever to do so, and AMD wants to make a song and dance about it. What's more, AMD will use a special branding called "GHz Edition" to mark all its future SKUs that come with 1 GHz (or more) GPU core clock speed, indicating that AMD has more SKUs in the pipeline with ≥1 GHz core clock speed. It doesn't stop with this hysterical medicine bottle thingie, no sir, AMD even set up a teaser site dedicated to "Verdetrol".

View at TechPowerUp Main Site

claylomax · Feb 10, 2012

Verde is spanish for "green".

n-ster · Feb 10, 2012

Troll the Green company? lol what?

claylomax · Feb 10, 2012

n-ster said:
Troll the Green company? lol what?

Exactly!

AlienIsGOD · Feb 10, 2012

I love the Canada shoutout on the bottle, Markham Ont FTW !!

LDNL · Feb 10, 2012

For external use ONLY (Let's not get weird) :roll:

Depth · Feb 10, 2012

What is this exactly?

NC37 · Feb 10, 2012

Someday, on antiques roadshow...

Green stuff will prolly turn to green pus by then...darn!

LiveOrDie · Feb 10, 2012

How about releasing some new drivers to fix the bugs before making lame crap.

NC37 · Feb 10, 2012

Hey wait...those are jellybeans!!

Ooooo I want one now!! I want to see what AMD tastes like!!

DOM · Feb 10, 2012

Live OR Die said:
How about releasing some new drivers to fix the bugs before making lame crap.

dj-electric · Feb 10, 2012

AMD, im F*cking taking my hat off for this thing.

Ghost · Feb 10, 2012

claylomax said:
Verde is spanish for "green".

And what does Cape mean?

Mussels · Feb 10, 2012

Ghost said:
And what does Cape mean?

vampire clothing.

green vampire jellybeans.

Easo · Feb 10, 2012

In the last few monts AMD/ATI (i still call them that) definitely wins in the PR battle.

brandonwh64 · Feb 10, 2012

AMD need to inject some of that medicine in there CPU line.

radrok · Feb 10, 2012

claylomax said:
Verde is spanish for "green".

It also means green in italian

Mussels · Feb 10, 2012

not to be confused with the french word 'merde' which i believe is how they say 'fosters beer'

pantherx12 · Feb 10, 2012

Mussels said:
not to be confused with the french word 'merde' which i believe is how they say 'fosters beer'

You're thinking of "pisse de l'eau"

thematrix606 · Feb 10, 2012

Ghost said:
And what does Cape mean?

And you also have the country, called Cape Verde...http://en.wikipedia.org/wiki/Cape_Verde

What a coincidence... :rolleyes:

badtaylorx · Feb 10, 2012

this is what we need......

THAT is creative marketing at its best.....

not just some BS numbers!!!!

thank you amd!!!

Dippyskoodlez · Feb 10, 2012

Mussels said:
vampire clothing.

green vampire jellybeans.

Sucking the life out of Nvidia? :roll:

Now if only they could manufacture blue jellybeans and recoup some of these snowballs they started :banghead:

LiveOrDie · Feb 10, 2012

AMD Viagra " When all else fails "

claylomax · Feb 10, 2012

Ghost said:
And what does Cape mean?

I was talking about their website "Verdetroll" = "Greentroll". Also (E)nvidia is spanish for "envy". They're just playing mind games.

Vincy Boy · Feb 10, 2012

As a pharmacist this is just brilliant to me. Made my day. :laugh:

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AMD Pulls Hysterical Cape Verde Marketing Stunt

This is...

Cool!

Lame!

btarunr

Editor & Senior Moderator

claylomax

n-ster

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