NVIDIA Prepares GeForce GTX 560 SE to Thwart Radeon HD 7770

[btarunr]

For an immediate relief from the market-threat looming in the sub-$200 segment with the introduction of AMD's Radeon HD 7770, NVIDIA is planning to carve out a new SKU based on the 40 nm GF114 GPU, the GeForce GTX 560 SE. The new SKU will be positioned below the GeForce GTX 560 (non-Ti), and target price-points well within $200. The new SKU is identical to the OEM-only model GeForce GTX 555. Its specifications follow:

• Based on 40 nm GF114 ASIC
• 288 CUDA cores
• 48 TMUs, 24 ROPs
• 192-bit wide GDDR5 memory interface
• 1 GB standard memory amount (asymmetric memory chip arrangement à la GTX 550 Ti)
• Clock speeds: 776 MHz core; 1553 MHz CUDA cores; 952 MHz (3.828 GHz effective) memory, 92 GB/s memory bandwidth

View at TechPowerUp Main Site

 

[Completely Bonkers]

The new SKU is identical to the OEM-only model GeForce GTX 555

Rebranding again! Or rather, wanting to capitalise on consumer's lack of knowledge. Consumers know that "560" is faster than the 7770. So they will now go into a store, see the "560" and think it is great value, not necessarily knowing that "SE" means sh1t "substandard edition".
Just release a "555" edition on the market nV! And avoid enthusiast backlash like this!

 

[the54thvoid]

I misread that and thought it was Kepler time.

This sort of pish makes me reactionary and very torn to just upgrade now to a 7970. Wouldn't care if GK104 came out and was better. I can get a water block and card for <£500 now. Though I'm waiting for the swiftech 7970 block.

Hmm... Mid feb and no offivial NV news on Kepler. :shadedshu

 

[devguy]

 

[borden5]

560 se 560 560 ti 560 448 cores , dem naming

 

[WarraWarra]

Wow Nvidia has fallen this far.
This would explain AMD arrogance with their crappy 7770 and the rest of the AMD 7*** prices, AMD knows there is no competition left in NVidia and that Nvidia will never be able to recover.
Nvidia just fire all your staff and declare bankruptcy to safe us all the effort of reading another NVidia news post.

 

[TheoneandonlyMrK]

I wish Nvidia would come up with a better numbering system ,having two 560's out at vastly different specs and prices is stupid.

what if the same guy who thought an xbox720 might only do 720p went into a shop and saw a 560SE for 120(weva a guess) and a 560TI for 180quids(again guess) and bought the cheaper one expecting TI performance , would it hurt to change number Gdam it:shadedshu

 

[MGF Derp]

Yay another SE Nvidia. These cat and mouse games make me chuckle

 

[newtekie1]

They should have just lowered the price on the GTX560...

 

[Benetanegia]

They should have just lowered the price on the GTX560...

Yeah, they should. Sadly that's not the game AMD and Nvidia play anymore. Lowering GTX560 price would make GTX560 Ti and AMD competing parts less atractive, so prices of those would need to be lowered, which would make higher end cards less atractive and so on. This way they introduce a new card to cover a new spot without altering the rest of their lineup.

Both AMD and Nvidia are doing this for a long time, I realized these moves a long time ago, and I hate them, as any consumer should do, but that's what happens when you have only 2 players. It's just more profitable for them to play nice to each other instead of engaging in a price war. I hope Kepler changes that, but it's only hope.

 

[Nokiron]

Wow Nvidia has fallen this far.
This would explain AMD arrogance with their crappy 7770 and the rest of the AMD 7*** prices, AMD knows there is no competition left in NVidia and that Nvidia will never be able to recover.
Nvidia just fire all your staff and declare bankruptcy to safe us all the effort of reading another NVidia news post.

I had to register because of this. This has to be the dumbest comment of the year this far.

You cant be serious?

What kind of market would it be if the only competition AMD has is themselves?

Go back to your fanboy dungeon where you belong.

 

[punani]

 

[Recus]

Wow Nvidia has fallen this far.
This would explain AMD arrogance with their crappy 7770 and the rest of the AMD 7*** prices, AMD knows there is no competition left in NVidia and that Nvidia will never be able to recover.
Nvidia just fire all your staff and declare bankruptcy to safe us all the effort of reading another NVidia news post.

 

[T3RM1N4L D0GM4]

Sounds like a GTX460SE rebrand or something similar... :-\

 

[dj-electric]

Dufuq is this S*it?!
Why do we need all this

 

[EpicShweetness]

A little despicable this is, but hey someone's gotta buy the chip's with a dunce cap
Not trying to be a fan boy here, but will it have the same PCB as it's bigger bro's (therefore 2 6pin), me thinks the power efficiency isn't there

 

[_Zod_]

While they should have just kept it named "GeForce GTX 555" instead of 560 subpar Edition what really matters is that the card itself is able to match/exceed the performance and reduced power consumption of the 7770. Is this the case? Inquiring minds want to know.

 

[Depth]

Yes, lets shoot a card in its leg and give it a similar but longer name than the original one. HUZZAH!!


Hm, I'm going to buy a new card today and I've heard a lot of good stuff about the 560 one. Oh, a 560 Second Edition? I'll go for this one. HUZZAH!!

 

[Xaser04]

Sounds like a GTX460SE rebrand or something similar... :-\

Essentially it is to a GTX560 what the GTX460SE was to the GTX460 although in fact the latter card would be faster clock for clock as it had the full monty 256bit memory interface....

FFS Nvidia, not only do you release the same card with two names (GTX555 for OEM and GTX560SE for retail), but you actually make it SLOWER clock for clock than the comparable card from the "last" generation.

 

[xaira]

sooo

560 SE
560
560 TI
560 TI 448

Why nvidia?

 

[the54thvoid]

sooo

560 SE
560
560 TI
560 TI 448

Why nvidia?

Because they're arseholes.

 

[manofthem]

Good sign that nvidia's new cards are not close.

 

[Maban]

Would have been a better idea just to drop the price of the 560.

 

[Crap Daddy]

Nothing to see and this has nothing to do with the release of Kepler which I think even Jen Hsun doesn't know when the date will be.

 

[Completely Bonkers]

nV are in a PR mess. They neeed to buy in some decent PR and product management guys... or outsource their PR to a different provider.

nV are literally throwing their goodwill away with bullsh1t like this. They will be known as a brand and product range not to be trusted.