ELSA Rolls Out its Gladiac GeForce GTX 680 Graphics Card, Finally

[btarunr]

Japanese company ELSA, which specializes in NVIDIA-powered graphics cards, known more for selling Quadro professional graphics, finally unveiled its Gladiac GeForce GTX 680 graphics card. This launch comes nearly 15 days after NVIDIA unveiled the new GPU, and even as Japanese PC enthusiasts queued up outside stores at midnight to get their GTX 680 graphics cards sold by other AIC partners (NVIDIA NDA went up at midnight March 23, in Japan).

ELSA's Gladiac GeForce GTX 680 brings just the NVIDIA-reference design card to the table. It even sticks to NVIDIA's reference clock speeds of 1006/1056/1502 MHz (core-base/core-boost/memory-actual). Making use of a 28 nm GK104 GPU based on the "Kepler" architecture, the GeForce GTX 680 packs 1536 CUDA cores, and 2 GB of GDDR5 memory across a 256-bit wide memory interface, with 192 GB/s memory bandwidth. ELSA GeForce GTX 680 goes for 64,800 JPY (US $787.4), while graphics cards from other AIC vendors are typically priced around 57,000 JPY in the Akihabara shopping district.



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[hhumas]

why its so expensive ..

 

[dlsmoker]

It's a normal-reference Gtx 680! Why people would spend 250$ more on this ? Some companies are just insane, then they complain because they lose customers..

 

[N3M3515]

Does it come with a gold ring or something? does it speak?

 

[reverze]

wasnt ELSA german?

 

[Lionheart]

Looks nice, price is gay

 

[Inceptor]

why its so expensive ..

Because everything in Japan is expensive.

 

[Inceptor]

It's a normal-reference Gtx 680! Why people would spend 250$ more on this ? Some companies are just insane, then they complain because they lose customers..

Because it's Japan, and

ELSA GeForce GTX 680 goes for 64,800 JPY (US $787.4), while graphics cards from other AIC vendors are typically priced around 57,000 JPY in the Akihabara shopping district.

57000JPY = $690 USD

Not every region on the planet pays the same prices for consumer goods, it's all about supply and demand, and the maximum amount of money that people are willing to pay.

 

[DarkOCean]

That's the typical price that 7970 and gtx 680 are now in my country too.

 

[Jonap_1st]

"include free ramen noodle with a sprinkle of gold"

 

[Kreij]

wasnt ELSA german?

I believe they were and went belly-up. I purchased several Quadro cards (I think they were Quadro IIs) for CAD systems at work, and every single card failed. The fans would fail and the GPU would fry. Even the cards I got on RMA (because the orginals died so quickly) failed in the same manner.

I have no idea what the quality is like on these cards from the Japanese manufacturer, but you can imagine my hesitation to buy anything with the name ELSA on it.

 

[Bjorn_Of_Iceland]

I believe they were and went belly-up. I purchased several Quadro cards (I think they were Quadro IIs) for CAD systems at work, and every single card failed. The fans would fail and the GPU would fry. Even the cards I got on RMA (because the orginals died so quickly) failed in the same manner.

I have no idea what the quality is like on these cards from the Japanese manufacturer, but you can imagine my hesitation to buy anything with the name ELSA on it.

Well with that price tag, Im pretty sure they would go belly-up once again.

 

[illli]

whoa. i haven't heard the name elsa in about 15+ years

 

[Saidrex]

I love design, looks very cool