There is plenty of money to be made in the smartphone industry though, so it isn't throwing money away. They will eventually make that money back and a whole lot more, if not on phones that use Tegra on licencing from other manufacturer's phones that just use the patents.
There is no money in PC Linux.
Well if they plan on making there money back I would guess they have to be much more friendlier with people programing with OpenCL.
The ability to have a strong phone that can handle the App market in order to take advantage of revenue would be the key. I dont think people develop apps on phones but rather PCs. I would venture to guess that it would have to be more accepting of people taking advantage of there chip phone capabilities to develop such apps and showcase the strenght of said chip or is it gonna want to hinder its acceptance into the app world.
That goes to the base arguement of Nvidia being restrictive on the feature set. It doesnt make sense if they plan on showcasing said features and then very few apps get those exclusive abilities built into them.
It has a potention of just being a marketing feature strategy like PhysX. Once in a grand while a game will use it and it takes a +30% performance hit when its active.
