AMD Readies New Round of Radeon HD 7000 Series Price Cuts

[btarunr]

AMD is working on a new set of price-cuts for its performance-thru-enthusiast lines of GPUs, following the launch of NVIDIA's GeForce GTX 660 Ti. The new pricing will take effect by the end of this week. The $299 GeForce GTX 660 Ti, as reviews show, offers higher performance per Dollar than Radeon HD 7870 GHz Edition, and punches above its weight, at the $349 Radeon HD 7950, prompting AMD to change its specifications by increasing core clock speed, and augmenting it with PowerTune with Boost. The resulting HD 7950 with Boost is bound to replace the older HD 7950.

When AMD's new pricing scheme takes effect, this is how the performance-enthusiast segment will shape up:

• Prices of Radeon HD 7950 Boost will go down from US $349 to $319,
• Prices of Radeon HD 7870 GHz Edition will go down from $299 to $249,
• Prices of Radeon HD 7850 2GB will go down to $209, and HD 7850 1GB to $189.

View at TechPowerUp Main Site

 

[Frick]

Now lower the 77xx cards as well.

 

[RCoon]

Too little too late if you ask me. Id bet 90% of people who bought those cards probably over locked them anyway! They're just lowering the price and doing what most people do out f the box anyway for the select few people that haven't upgraded yet this year and in future before the next round. Personally id rather jump on the sli 660ti option for now

 

[Nkd]

man 7870 at $249 and if you wait a month or two you might find good deal for little over 200 and it is one hell of a card even at 250. They overclock like monsters and are very efficient.

 

[Yellow&Nerdy?]

AMD is definitely getting it's butt kicked by Nvidia in this generation of graphics cards. Not only do Nvidia's 6xx-cards perform better, but they are more power efficient too. Which is not good, because though AMD cards will get cheaper, Nvidia will have no incentive what so ever to budge on their prices. Which means no price war for us consumers. This is a necessary move from AMD though, because I think with the old prices, most if not all people with a budget of 250 - 300 bucks would of gone for the 660 Ti.

 

[Kvarta]

AMD is definitely getting it's butt kicked by Nvidia in this generation of graphics cards. Not only do Nvidia's 6xx-cards perform better, but they are more power efficient too. Which is not good, because though AMD cards will get cheaper, Nvidia will have no incentive what so ever to budge on their prices. Which means no price war for us consumers. This is a necessary move from AMD though, because I think with the old prices, most if not all people with a budget of 250 - 300 bucks would of gone for the 660 Ti.

Oh, really?! AMD 7xxx generation is on the market a half year and Nvidia can't finish own 6xx generation to compete with these Radeon monsters, despite so long preparations...

 

[Mathragh]

Which means no price war for us consumers.

What part of lowering the prices of a big part of their current line up isnt in any way related to a price war?
Hehe I might not be getting it, but I'd say a price war is exactly why they're lowering their prices right now.

 

[HumanSmoke]

AMD is definitely getting it's butt kicked by Nvidia in this generation of graphics cards. Not only do Nvidia's 6xx-cards perform better

With the latest price cuts, you'd find that the price/performance ratio is very similar- if not favouring AMD ( software features notwithstanding).
The problem might be in public perception....AMD (seemingly near) constantly lowering prices makes them look reactive to Nvidia. Constant discounting isn't conducive to reinforcing the perception of a premiere brand. It also doesn't do a great deal to alter the reviews already in the public domain that were assessed at a higher price point.

but they are more power efficient too

Not sure whether a few watts here or there makes a great deal of difference to the average buyer tbh

Which is not good, because though AMD cards will get cheaper, Nvidia will have no incentive what so ever to budge on their prices. Which means no price war for us consumers

It's only the consumers who want the price war. AMD and Nvidia would quite happily make a token price cut for some PR kudos...but only a token.

This is a necessary move from AMD though, because I think with the old prices, most if not all people with a budget of 250 - 300 bucks would of gone for the 660 Ti.

Yup. AMD reacting to the market rather than dictating it. A simple formula:
AMD Market Strategy = Toilet

Oh, really?! AMD 7xxx generation is on the market a half year and Nvidia can't finish own 6xx generation to compete with these Radeon monsters, despite so long preparations...

It doesn't seem to be hurting Nvidia's balance sheet too much. Seems like an ideal way to move excess inventory of GTX560's for instance.

 

[eidairaman1]

I had the Cash Id be picking up 2 R 7770s or 7850s or 7870s, also from the launch it appears only the MSI 660 has the most FPS out of the pack but lower clocks out of the bunch- meaning the 660 series has already hit its cap in overclocking.

 

[RejZoR]

Bought the HD7950 few days ago and i couldn't cary any less The card is just mental

 

[dj-electric]

HD7850 just went 209....

Mother of god...

 

[Recus]

Prices still high so they hacked AMD.

http://webcache.googleusercontent.com/search?q=cache:o8kTO6hMSeoJ:blogs.amd.com/wp-content/r00tbeer.html+r00tbeer&cd=4&hl=lt&ct=clnk&gl=lt

 

[DarkOCean]

finally!

7870 starts to look really good at that price.
i've had hoped they will make 7950 $300 .

 

[Frick]

finally!

7870 starts to look really good at that price.
i've had hoped they will make 7950 $300 .

You can find it for about €260 here.

7750 - €80
7770 - €110
(6850 - €110)
(6870 - €140)
7850 - €190
7870 - €200
7950 - €260
7970 - €350

The cheapest ones that is. The euro is a bit low now it's probably a bit more than that.

 

[Widjaja]

Hmmm....might still stick with AMD after all.
But then again for some reason the New Zealand retailers like to keep their prices hiked!

 

[HumanSmoke]

But then again for some reason the New Zealand retailers like to keep their prices hiked!

The prices come down $0.01 at a time- just enough to ensure an etailer gets listed at the lowest price on Price Spy...not that any of the cheaper priced stores ever have anything in stock.

/Lives in Napier-buys on eBay

 

[dj-electric]

Was it really hacked becuase prices were too high?

 

[nikko]

Considering the 7870 Die Size is 212mm2 and is only 10% slower than 660ti 294mm2. Nvidia is wasting more transistors on this product. But less than the 364mm2 7950. Confusion.

212mm2, this is the mid to low end card people. 130$ is too much.

 

[Prima.Vera]

Still expensive if you ask me....

 

[Crap Daddy]

With the latest price cuts, you'd find that the price/performance ratio is very similar- if not favouring AMD ( software features notwithstanding).
The problem might be in public perception....AMD (seemingly near) constantly lowering prices makes them look reactive to Nvidia. Constant discounting isn't conducive to reinforcing the perception of a premiere brand. It also doesn't do a great deal to alter the reviews already in the public domain that were assessed at a higher price point.

Exactly. AMD tried to be a premiere brand when they were alone with the 7000 series asking ridiculous prices for three months. I'm pretty sure they didn't convinced too many NV users to buy their cards in that period but instead milked the usual Radeon user looking to upgrade, for premium prices.

Given the launch price of these cards, the 7950 lost 130$ and the 7970 lost 110$ in 4 months since the 670 appeared. I don't see this as a sign of business going well nor rebuilding a reputation that seem to lack for AMD. I mean, why buy AMD at launch when just waiting a few months will give one much better deals (plus better drivers...).

That being said, the 7950 is very competitive now at $320 for enthusiasts (out of the box for 1080p and average Joe the 660Ti is still a better deal) while the 7870 is competitive with 660Ti because NV has nothing under 250$ (a sweet spot). The 7850 was always alone and the best bang/buck in the AMD new lineup, I'm sure they sold many at 250$ but the price had to go down to make way for the 7870.

So, for those who were missing the action for the first part of the year, the right time for upgrade is just beginning.

 

[Frick]

Considering the 7870 Die Size is 212mm2 and is only 10% slower than 660ti 294mm2. Nvidia is wasting more transistors on this product. But less than the 364mm2 7950. Confusion.

212mm2, this is the mid to low end card people. 130$ is too much.

You can't really compare directly like that.

 

[Sasqui]

Time to sell my 5870...

 

[_JP_]

Ah great. My cousin bought a HD 7870 yesterday. Which also sucks because 5 minutes before he added the card to the cart, the store updated the price and raised it by 5€.

 

[pantherx12]

AMD is definitely getting it's butt kicked by Nvidia in this generation of graphics cards. Not only do Nvidia's 6xx-cards perform better, but they are more power efficient too. Which is not good, because though AMD cards will get cheaper, Nvidia will have no incentive what so ever to budge on their prices. Which means no price war for us consumers. This is a necessary move from AMD though, because I think with the old prices, most if not all people with a budget of 250 - 300 bucks would of gone for the 660 Ti.

Have you still not realised how the GPU market works?

They release their cards 6 months apart so BOTH companies are ontop at some point in the year.

They've been doing it for ages

 

[Nokiacrazi]

I wonder if the GTX 660 Ti's will drop down closer to the £230 region in the near future.