Toshiba Cuts NAND Flash Prices by up to 25 Percent

btarunr · Sep 11, 2012

Apparently, Toshiba's strategy of inflating NAND flash pricing by cutting down production by 30 percent, stimulating similar reductions across the industry, backfired. Taking advantage of Toshiba's production cuts, Micron Technology ramped up its production, gaining market share. The Idahoan company's increased market share at Toshiba's expense ensured that SSD makers with Toshiba NAND flash create variants of their products with Micron's chips. Toshiba's latest move, according to a TweakTown report, is to scale its NAND flash production back up, and cut NAND flash prices down by 20 - 25 percent. Such a price-cut could result in further SSD price-cuts across the board, as the industry would end up with large inventories of Toshiba- and Micron-branded NAND flash chips.

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Damn_Smooth · Sep 11, 2012

I love it when a scheme backfires.

Delta6326 · Sep 11, 2012

My two favorite words "Price cuts" :rockout:

Assimilator · Sep 11, 2012

Toshiba's greed - first with LCD price-fixing, now this - is coming back to haunt them. Good.

Prima.Vera · Sep 11, 2012

Toshiba is not alone guys. Samsung, IBM, Intel, TMSC are also responsible for keeping the prices up...

largon · Sep 11, 2012

NAND prices have been in free fall for long and looks like it's not going to change anytime soon!

xaira · Sep 11, 2012

lol, 128gb ssd $50 soon WTF????? HDDS are dead, but i luv my 1tb caviar black

Frick · Sep 11, 2012

xaira said:
lol, 128gb ssd $50 soon WTF????? HDDS are dead, but i luv my 1tb caviar black

They'll be with us for quite some time, for storage. Lots of people here have more than 5TB of stuff (I have a anemic 1.2TB

) and it's not feasible putting all that on SSDs. Often it's not needed either, music and movie storage doesn't gain anything by SSDs.

D007 · Sep 11, 2012

Frick said:
They'll be with us for quite some time, for storage. Lots of people here have more than 5TB of stuff (I have a anemic 1.2TB ) and it's not feasible putting all that on SSDs. Often it's not needed either, music and movie storage doesn't gain anything by SSDs.

lol.. Fishfaced nincompoop...
But yea.. Movies n music.. No point..

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Toshiba Cuts NAND Flash Prices by up to 25 Percent

btarunr

Editor & Senior Moderator

Damn_Smooth

Delta6326

Assimilator

Prima.Vera

largon

xaira

Frick

Fishfaced Nincompoop

D007

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