AMD Prepares Yet Another Round of Radeon HD 7000 Series Price Cuts

[btarunr]

With NVIDIA's GeForce GTX 660 and GTX 650 threatening to make things messy in the sub-$250 market, and competitive pricing between NVIDIA partners with high-end SKUs, AMD is preparing yet another round of price cuts to its Radeon HD 7000 GPU series. Its last round followed the launch of GeForce GTX 660 Ti. According to the source, this is what AMD's lineup could look like, when it's done resetting prices:

• Radeon HD 7970 GHz Edition - starts at $430
• Radeon HD 7970 standard - starts at $410
• Radeon HD 7950 Boost - starts at $300
• Radeon HD 7950 standard - starts at $290
• Radeon HD 7870 GHz Edition - starts at $240
• Radeon HD 7850 2 GB - starts at $200

Some of these new prices have already taken effect in leading online stores. The new pricing sees "new and improved" SKUs such as the HD 7970 GHz Edition and HD 7950 Boost get closer to their respective standard SKUs. The Radeon HD 7870 GHz Edition appears to have its price-tag trained on GeForce GTX 660. The Radeon HD 7850, on the other hand, could dig into the $150-$200 price range, which is yet to be addressed by NVIDIA's GeForce 600 family.

View at TechPowerUp Main Site

 

[GSquadron]

7850 price seems quite interesting.
Great news!

 

[dj-electric]

Shit just got real. Again.
(290$ for an HD7950... fu*k)

 

[cadaveca]

Cool. I was looking to buy a 7950 at the end of the month. Great timing, AMD!

 

[Frick]

Lower the 77xx cards too.

 

[Fluffmeister]

Cool. I was looking to buy a 7950 at the end of the month. Great timing, AMD!

Probably best to wait, they will drop the price again soon.

 

[cadaveca]

Probably best to wait, they will drop the price again soon.

I never wait. I buy what I can, when I can, when I can use it, and I could use it since last month.

I won't be buying it, except to use for review purposes. I actually won't use the 7-series cards that I have already, in my gaming rig, until I get new ones for the testing rig, at which point I'll give my son the 6950's, and then use the three or four 7950's to game with.


I actualyl want two more cards; I ahve two for testing now, but I need to set up 2 rigs, one for memory reviews, that all use the same board, and one for motherboard testing, where the board and CPUs change.

I do one of each every week now, and being able to test two rigs at once would go a long way to increasing my productivity. Now, a day doesn't go by without my having put in at least 4 hours of work towards reviews, Sunday to Saturday.

 

[Morgoth]

when are they dropping the price of 7990?

 

[cadaveca]

when are they dropping the price of 7990?

AMD doesn't make a 7990, so has no control there. Ask the company that does.

 

[mum1989]

fake from AMD french :

MAJ (12/09) : AMD vient de nous contacter en nous indiquant qu'aucune baisse de prix des Radeon HD 7000 n'était pour l'instant prévue (en tout cas officiellement). Retour à la case départ donc, en sachant que les Radeon HD 7000 sont tout de même déjà assez attractives (et que certaines profitent actuellement d'une campagne permettant d'obtenir gratuitement le jeu Sleeping Dogs)...

 

[happita]

I remember when AMD's 5k series came out, prices didn't drop for at least 1 year after initial release. But times have changed, and now Nvidia has plenty of firepower against AMD. The result? 3 price cuts for the 7k series since January
This is what competition does people, consumers win!!!

 

[damric]

That is some very aggressive pricing. I wonder if this is to clear inventory if the 8000 series is going to stomp it into the ground like the 4000 series did to the 3000 series.

 

[adulaamin]

I never wait. I buy what I can, when I can, when I can use it.

AMEN to that! I tried the waiting game before and I ended up upgrading after a long time

 

[KainXS]

That is some very aggressive pricing. I wonder if this is to clear inventory if the 8000 series is going to stomp it into the ground like the 4000 series did to the 3000 series.

hmmm, since the 3000 series AMD has steadily pumped out cards about 40% faster than previous gen so I wouldn't say 4000 stomped 3000 to be anything special.

 

[repman244]

hmmm, since the 3000 series AMD has steadily pumped out cards about 40% faster than previous gen so I wouldn't say 4000 stomped 3000 to be anything special.

Except the HD5xxx to HD6xxx

 

[alwayssts]

That is some very aggressive pricing. I wonder if this is to clear inventory if the 8000 series is going to stomp it into the ground like the 4000 series did to the 3000 series.

I think it's a combo of many things. It's been on the market longer and the chips probably have comfortable-enough yields (all conservative...I've yet to see a 28nm part that can't hit at least 1050mhz with 1.163+ volts) to have hit saturation. While the red team has always placed themselves as a value-alternative, they seem to be openly accepting the match-ups nvidia has put forward as they have launched the kepler stack. It would be very odd if there wasn't some kind of plan, but regardless it's nice the consumer wins.

It appears popular skus are headed toward capturing key price-points because they may not be covered next gen vs the competing nvidia parts. ex: 8700 (or whatever places 7700) may not compete with 660, but rather 650ti/650, so they are preemptively matching 660 with the 7870 price knowing the upcoming series' will sit above and below 7850 (ie 150 and 200, 7850 somewhere between). Same with 7950 going after the 670 market for the 660ti price (I think 8800 will take on 660ti/680 for 660/670 cash). While the nvidia prices may adjust to AMD's and deflate, amd looks to be easing 7000 into new brackets to introduce 8000 while keeping 7000 relevant now and in that time of flux versus the competition.

 

[wotevajjjj]

€358 at mindfactory for a 7970 windforce x3...can't get much cheaper I guess.
I do hope the next series have the more expensive cards again, kinda sucks if a top model is that cheap. People want to show off aswell

 

[cedrac18]

Newegg has this 7850 for $180 AR.

 

[adulaamin]

I do hope the next series have the more expensive cards again, kinda sucks if a top model is that cheap. People want to show off aswell

NOOOO!!!! I want uber cheap high-end cards... I don't wanna show off that I'm rich and I can buy almost any computer part. I wanna show off that I can play any game at uber high resolutions and uber high settings for card that's only worth $200 or something...

 

[m1dg3t]

Yes AMD/ATi! Another nail into the coffin, this round just keeps getting better!

Hopefully they take note of their sales history and give us good pricing from the start next round

€358 at mindfactory for a 7970 windforce x3...can't get much cheaper I guess.
I do hope the next series have the more expensive cards again, kinda sucks if a top model is that cheap. People want to show off aswell

Please, don't breed.

 

[Super XP]

Looks like AMD is preparing for the Christmas Season early. It may also be that they are preparing for a massive HD 8000 series surprise launch.

 

[TRWOV]

Radeon HD 7850 2 GB - starts at $200

 

[SIGSEGV]

newegg is currently selling XFX HD7970 DD for 419US$ (after rebate) with dirt showdown coupon. it's tempting me to sell my GTX680 and got HD7970 CF

 

[happita]

newegg is currently selling XFX HD7970 DD for 419US$ (after rebate) with dirt showdown coupon. it's tempting me to sell my GTX680 and got HD7970 CF

Having a 2 card setup is always going to have a higher chance to cause more problems than a 1 card setup.
But if you really would want a 2 card setup, another 7970 would be the way to go.

 

[mediasorcerer]

Good, good, good, hurry up payday!!!