AMD Aiming for 30% Market Share

[Deleted member 24505]

the other thing is,in the uk,intels c2d tv ad is quite catchy.i have seen no amd tv ads,so they are missing out.imagine how many 2.4's saw the tv ad and went out and bought a new machine with a c2d in it after seeing the ad.

i hope amd does bring something out that will compete.

 

[Easy Rhino]

It really doesn't have everything to do with performance, it does have everything to do with marketing. Remember, the average user isn't likely to notice a difference between, and I'm just pulling an example out of my arse here, an AMD 3800+ X2 and say an Intel E6400 in computers with otherwise identical specs. For surfing and office apps, it just isn't that big of a deal. Gamers, enthusiasts, and a/v content producers are the only ones that will notice a huge difference. (AKA: The people frequenting this forum, and others like it) And last I checked, AMD still had the lead in energy efficiency and price, which can be a huge selling point for the average user. That's not even taking into consideration the OEM and Server markets. It will all boil down to nothing more than marketing strategy on AMD's part.

both intel and amd do not care about the end user. we are an afterthought. intel and amd sell the vast amount of their chips to companies like dell and HP. these companies then sell their products with either an amd or an intel chip. right now more of these companies use intel because of price/performance ratio. dell and HP dont care about how cpus are marketed before they buy them, they care about how they are marketed afterward. so you might see intel with an advertisement that says 'buy a pc with an intel processor' it basically says go out and buy dell.

 

[Wile E]

Marketing also goes beyond the adds you read in magazines and see on tv. It reaches into the corporate world as well. I'm still saying that if they market themselves properly, 30% is achievable, regardless of processor performance.

 

[Easy Rhino]

Marketing also goes beyond the adds you read in magazines and see on tv. It reaches into the corporate world as well. I'm still saying that if they market themselves properly, 30% is achievable, regardless of processor performance.

yea i agree there. im sure there are some corporate dumbasses who watch way too much tv and see a nice shiny new advertisement from intel and say to themselves, " hey why doesnt our company have intel?! " and of course there is a lot in a name. the general public hears 'intel' and they think a high quality chip because that is what they see more of. but i just cant see that if amd advertised more it would have a big enough impact to change things. they really need a kick ass chip that is low wattage and is cheap as dirt. until then intel will get the bigger contracts.

 

[niko084]

I think what a lot of people are missing here... AMD is into a whole lot more than PC Processors, and is the king of a lot of other domains in chip architecture. They are absolutely huge, and processors is something small on the side they have been doing for years, and happen to do it very well. A 30% marketshare would be big for them, and they will obtain it, but pc processors is not where their money comes from *yet*