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AMD's product manager for desktop graphics products Devon Nekechuk, in an interview with Japanese publication 4Gamer.net, revealed that his firm won't be launching any new Radeon GPUs in 2013, and that the company would instead play out the year on its current Radeon HD 7000 series' performance, with price adjustments and possible performance increments through driver updates. In a slide released to 4Gamers.net, AMD pointed that its Radeon HD 7900 series (high-end), HD 7800 series (performance), and HD 7700 series (mainstream), will carry on the company's mantle "throughout 2013."
This announcement is indication that GPU makers have decided to slow things down from the streak of rapid new GPU launches that lasted from some time around 2007, running up to 2012, which can be heavily taxing in terms of R&D costs for either companies. We know for sure that NVIDIA is clearing its backlog of consumer GPU development by releasing the GeForce GTX "Titan" graphics card in a couple of weeks' time, and we know from older reports that NVIDIA could launch a "refreshed" GeForce Kepler lineup, that largely retains the GeForce Kepler silicon while topping up with subtle changes (clock speeds, software features that don't involve redesigning the silicon, etc.,) but AMD coming out in the open with this announcement could change everything. NVIDIA has the opportunity to save a few coins by sticking to its current lineup (plus the upcoming GTX "Titan,") and responding to competition from AMD by price-adjustments and timely driver optimizations of its own.
View at TechPowerUp Main Site
This announcement is indication that GPU makers have decided to slow things down from the streak of rapid new GPU launches that lasted from some time around 2007, running up to 2012, which can be heavily taxing in terms of R&D costs for either companies. We know for sure that NVIDIA is clearing its backlog of consumer GPU development by releasing the GeForce GTX "Titan" graphics card in a couple of weeks' time, and we know from older reports that NVIDIA could launch a "refreshed" GeForce Kepler lineup, that largely retains the GeForce Kepler silicon while topping up with subtle changes (clock speeds, software features that don't involve redesigning the silicon, etc.,) but AMD coming out in the open with this announcement could change everything. NVIDIA has the opportunity to save a few coins by sticking to its current lineup (plus the upcoming GTX "Titan,") and responding to competition from AMD by price-adjustments and timely driver optimizations of its own.
View at TechPowerUp Main Site