• Welcome to TechPowerUp Forums, Guest! Please check out our forum guidelines for info related to our community.

AMD Delivers Unified Gaming Strategy at GDC 2013

btarunr

Editor & Senior Moderator
Staff member
Joined
Oct 9, 2007
Messages
47,294 (7.53/day)
Location
Hyderabad, India
System Name RBMK-1000
Processor AMD Ryzen 7 5700G
Motherboard ASUS ROG Strix B450-E Gaming
Cooling DeepCool Gammax L240 V2
Memory 2x 8GB G.Skill Sniper X
Video Card(s) Palit GeForce RTX 2080 SUPER GameRock
Storage Western Digital Black NVMe 512GB
Display(s) BenQ 1440p 60 Hz 27-inch
Case Corsair Carbide 100R
Audio Device(s) ASUS SupremeFX S1220A
Power Supply Cooler Master MWE Gold 650W
Mouse ASUS ROG Strix Impact
Keyboard Gamdias Hermes E2
Software Windows 11 Pro
Today at the Game Developers Conference (GDC) AMD (NYSE: AMD) unveiled its leadership strategy for the worldwide gaming market. AMD's Unified Gaming Strategy comprehensively addresses how AMD will drive the gaming market across consoles, cloud platforms, tablets and PCs. By working with the world's leading hardware and game developers, and by continuing to be a leader in the market by providing the most innovative graphics technologies, AMD is effectively positioned to drive the next revolution in gaming.

Gaming Evolved, launched three years ago at GDC, is at the core of the AMD Unified Gaming Strategy, and has been the driving force behind the revolutionary "Never Settle" gaming bundles and a major factor behind the adoption of powerful AMD engines in the latest next-generation gaming consoles. Building on this momentum, AMD today introduced AMD Radeon Sky Graphics, the cornerstone of AMD's industry-leading cloud gaming platform.

"Real-time gaming through the cloud represents a significant opportunity and AMD is poised to lead in this vertical thanks to our extensive graphics hardware and software capabilities," said David Cummings, senior director, AMD Professional Graphics. "AMD is working closely with CiiNow,G-Cluster, Otoy and Ubitus to deliver exceptional AMD Radeon gaming experiences to the cloud."

Built from the ground up on the AMD Graphics Core Next architecture, this best-in-class graphics technology will lead the way in performance and define cloud gaming experiences for gamers. By working with industry-leaders like CiiNow, G-Cluster, Otoy and Ubitus, AMD has developed flexible cloud gaming technology and designed a solution that enables game developers and service providers to deliver a world-class content experience to millions of gamers whether it's through PCs, tablets, Smart TVs or mobile devices. Powering this seamless experience is AMD RapidFire technology, enabling highly efficient and responsive game streaming.

Continued Momentum in Discrete Graphics Lineup
With the arrival of the AMD Radeon HD 7790 graphics card last week, AMD continues to deliver outstanding graphics products. Based on the award-winning Graphics Core Next architecture, the AMD Radeon HD 7790 GPU was made for gamers looking to play the latest games, including Gaming Evolved titles such as Crysis 3 and Tomb Raider, at the right price point.

"We continue to innovate and push the boundaries of our discrete graphics products," said Matt Skynner, corporate vice president and general manager, AMD Graphics. "Gamers demand the best experience across all of our products and with the AMD Radeon HD 7790 GPU, they receive the latest AMD Radeon technology at a competitive price point."

Packing in AMD Eyefinity technology and the award-winning Graphics Core Next architecture, the AMD Radeon HD 7790 GPU also features an enhanced version of AMD PowerTune technology, which enables higher performance and immersive gameplay to gaming rigs. This latest addition to the AMD Radeon HD 7000 series of graphics products is the ultimate choice for gamers looking to maximize their gaming experience in the USD$150 MSRP range. The AMD Radeon HD 7790 GPU is expected to be available from all AMD add-in-board partners during the first week of April.

Ruby: Rebooted, Reborn, Reloaded
GDC also marked the 10th anniversary of the launch of the original iconic AMD "Ruby" demo. To celebrate this milestone, AMD unveiled a sneak peek of its remodeled and reinvented Ruby, which was designed and developed by IllFonic, and harnesses the power of Crytek's CryEngine 3 development engine. The latest AMD "Ruby" demo is still under production and is designed to highlight real-world gaming possibilities of AMD Radeon graphics technology. It will be unveiled to the world in the coming weeks.

BioShock Infinite: The Best of DirectX 11
As part of the "Never Settle: Reloaded" bundle, AMD is proud to announce the arrival of "BioShock: Infinite." With DirectX 11 PC-exclusive features such as anti-aliasing, texture detail, texture filtering, dynamic shadows and more, AMD is empowering gamers to unleash the most realistic gaming experience. Each of these features were developed in close collaboration with Irrational Games and the AMD Gaming Evolved team, ensuring the best experience for PC gamers choosing AMD Radeon graphics cards.

"Fifteen years ago, Irrational Games got its start making PC games, and the PC gaming experience has always been near and dear to our hearts. Working with AMD allowed us to make the most of the DirectX 11-powered graphics," said, Chris Kline, technical director, Irrational Games.

View at TechPowerUp Main Site
 
Joined
Dec 3, 2009
Messages
1,301 (0.24/day)
Location
The Netherlands
System Name PC ||Zephyrus G14 2023
Processor Ryzen 9 5900x || R9 7940HS @ 55W
Motherboard MAG B550M MORTAR WIFI || default
Cooling 1x Corsair XR5 360mm Rad||
Memory 2x16GB HyperX 3600 @ 3800 || 32GB DDR5 @ 4800MTs
Video Card(s) MSI RTX 2080Ti Sea Hawk EK X || RTX 4060 OC
Storage Samsung 9801TB x2 + Striped Tiered Storage Space (2x 128Gb SSD + 2x 1TB HDD) || 1TB NVME
Display(s) Iiyama PL2770QS + Samsung U28E590, || 14' 2560x1600 165Hz IPS
Case SilverStone Alta G1M ||
Audio Device(s) Asus Xonar DX
Power Supply Cooler Master V850 SFX || 240W
Mouse ROG Pugio II
Software Win 11 64bit || Win 11 64bit
This looks like yet another example of the the fact that their marketing department has made major strides the past year or so!

I can only applaud AMD for getting its act together on this front, as it was certainly lacking in the past.
 

the54thvoid

Super Intoxicated Moderator
Staff member
Joined
Dec 14, 2009
Messages
13,116 (2.39/day)
Location
Glasgow - home of formal profanity
Processor Ryzen 7800X3D
Motherboard MSI MAG Mortar B650 (wifi)
Cooling be quiet! Dark Rock Pro 4
Memory 32GB Kingston Fury
Video Card(s) Gainward RTX4070ti
Storage Seagate FireCuda 530 M.2 1TB / Samsumg 960 Pro M.2 512Gb
Display(s) LG 32" 165Hz 1440p GSYNC
Case Asus Prime AP201
Audio Device(s) On Board
Power Supply be quiet! Pure POwer M12 850w Gold (ATX3.0)
Software W10
Frankly this was one of my 'hesitations' before scrapping my 7970's for a Titan. Kudos to AMD for finally understanding the way forward. I just hope Nvidia have enough sense to realise this may threaten their own position.
I love my Titan card but if AMD get their shit together more and more with developers and drivers, I may have made a bad choice.

BUT... all things being equal, Nvidia do have good engineers and software chaps. Should be an interesting year.
 
Joined
May 13, 2008
Messages
762 (0.13/day)
System Name HTPC whhaaaat?
Processor 2600k @ 4500mhz
Motherboard Asus Maximus IV gene-z gen3
Cooling Noctua NH-C14
Memory Gskill Ripjaw 2x4gb
Video Card(s) EVGA 1080 FTW @ 2037/11016
Storage 2x512GB MX100/1x Agility 3 128gb ssds, Seagate 3TB HDD
Display(s) Vizio P 65'' 4k tv
Case Lian Li pc-c50b
Audio Device(s) Denon 3311
Power Supply Corsair 620HX
All that that you guys said...but more importantly...

Mother-fracking Ruby is back! :rockout:

We missed you darlin'. Glad somebody at AMD realized you were and will always be the crown jewel in the red camp's marketing.

(This post is brought to you by sarcasm, puns, and nostalgia.)
 
Joined
Apr 30, 2012
Messages
3,881 (0.84/day)
Another press release snipet from AMD at GDC 2013

AMD and EA DICE are proud partners in gaming, with a recent history that includes the award-winning Battlefield 3 in 2011. That relationship continues today with the world’s first public demonstration of Battlefield 4, powered by the AMD Radeon™ HD 7990—the world’s fastest graphics card! Today’s unveiling not only demonstrates the commitment EA DICE makes to state-of-the-art PC graphics, it stands as further proof that the critically-acclaimed Graphics Core Next architecture in the AMD Radeon™ HD 7000 Series is the best choice for truly advanced PC games. http://www.battlefield.com/
 
Joined
Feb 12, 2006
Messages
2,318 (0.34/day)
System Name MONEY PIT
Processor i7-3770K @ 4800 1.20v batch #3231B415 Delided
Motherboard ASrock Z77 OC Formula w onboard waterblocks
Cooling Apogee HD, MCP655,rad MCR320-XP,Micro Rev2 res
Memory G,skill Trident X F3-2400C10D-16GTX
Video Card(s) EVGA GTX 980 Ti Classified with EK nickel/acetal waterblock installed
Storage 2x120gig Wildfire raid0 2x120gig VERTEX3 raid0
Display(s) 3/ Samsung2343bwx + 65in LG 4K
Case NZXT Phantom White w/red
Audio Device(s) ReCon3d fatal1ty pro, Logitech z906 THX
Power Supply corsair AX860i
Mouse Rat7
Software 64bit ++++ win 10
if AMD get their shit together more and more with developers and drivers

Forget the Developers..... HOW about a stable set of Drivers :mad:
 

Fourstaff

Moderator
Staff member
Joined
Nov 29, 2009
Messages
10,079 (1.83/day)
Location
Home
System Name Orange! // ItchyHands
Processor 3570K // 10400F
Motherboard ASRock z77 Extreme4 // TUF Gaming B460M-Plus
Cooling Stock // Stock
Memory 2x4Gb 1600Mhz CL9 Corsair XMS3 // 2x8Gb 3200 Mhz XPG D41
Video Card(s) Sapphire Nitro+ RX 570 // Asus TUF RTX 2070
Storage Samsung 840 250Gb // SX8200 480GB
Display(s) LG 22EA53VQ // Philips 275M QHD
Case NZXT Phantom 410 Black/Orange // Tecware Forge M
Power Supply Corsair CXM500w // CM MWE 600w
Forget the Developers..... HOW about a stable set of Drivers :mad:

Which game? Their drivers are generally good, except for an odd game here and there which they cant seem to fix even if their lives depend on them.
 
Top