Core i7-4770K Retail Package Pictured Up Close

[btarunr]

It turns out that the 4th generation Core "Haswell" retail box-art that surfaced late last month wasn't fake. With Intel's next-gen chips less than a week away from launch, retailers are stocked up on them. One such retailer in Japan let a box face the lens. Pictured below is a retail box of the Core i7-4770K. The paperboard box, for the first time in several generations, features a collage of true-color images, with the running theme being "creativity." The box features a cutout at its usual location, letting you take a good look at what you're spending $330 on.



View at TechPowerUp Main Site

 

[PatoRodrigues]

The 80's just called. They want their box art back.

Seriously, WTF Intel is doing?

 

[[H]@RD5TUFF]

The 80's just called. They want their box art back.

Seriously, WTF Intel is doing?

Doesn't matter has better performance!

 

[PatoRodrigues]

Doesn't matter has better performance!

Coming from Intel, you expect that s $330 product will not only give you performance, but also give you the feeling of a premium product. First impressions are important sometimes.

Anyway... They could do a lot better than that

 

[freaksavior]

Intel doesn't care what you think of their box art. They will sell it one way or another.

EDIT:

in case anybody else wants to know the other 4th gen cpu's http://en.wikipedia.org/wiki/Haswell_(microarchitecture)

 

[drdeathx]

Coming from Intel, you expect that s $330 product will not only give you performance, but also give you the feeling of a premium product. First impressions are important sometimes.

Anyway... They could do a lot better than that

It is a box, Who cares... LOL

 

[NeoXF]

Well, this is one area where AMD definitely has Intel beat... LOL

 

[cloudwan]

Packaging Designer vacancy?

I guess they must have forgotten to hire a packaging/graphic designer when they hire their engineers.. looks like it was designed mostly using MS Paint.. lol

 

[trickson]

I love all the hate for a box you are going to rip open take the real part out of and toss the box in a trash bag. You people are just too much. over art on a box? Really? AMD has shiny nice colorful boxes you know what that says? DON'T BUY ME! Eye catchers is a old trick I want to know what is under all the fluff!

 

[cloudwan]

I love all the hate for a box you are going to rip open take the real part out of and toss the box in a trash bag. You people are just too much. over art on a box? Really? AMD has shiny nice colorful boxes you know what that says? DON'T BUY ME! Eye catchers is a old trick I want to know what is under all the fluff!

Not everyone is like you, some people does like to keep the boxes in case they ever going to sell the cpu's as 2nd hand spare parts, it would come with a better pricing later on.. That is what most of the enthusiast i know including me do.. Just my 2 cents tho

 

[m1dg3t]

trickson even threw his ol lady out! Pimpin' aint easy

The box is nice, it's a box... What you want from it?

 

[Lazermonkey]

lol holy crap some folks take their boxes very seriously

 

[Black.Raven]

Old school see, we people are in a vicious circle of reocurrence

 

[Yeoman]

That packaging isn't great. I know most will say it doesn't matter, but considering you're spending £250 on a high end CPU of exceptional quality, if the packaging design doesn't reflect that, then there is a weak link the chain. I guess generalyl, companies in this kind of business hide behind jargon and OEM's, they can get away with putting no effort in (most people with an intel desktop/laptop never see the box).

Sure, ultimately a product should be judged on its merits, not its packaging, and most people who will see the box, know what they want and why. But, I'm not sure if they just don't care, but for a company of this calibre, I would expect better. I'd expect the same quality, skill, effort to go into every aspect of their business.

But, imo most computer tech packaging/branding isn't great at all so perhaps they're just a victim of the market they're in. They have to fit in really, even if fitting in means badly matched images and over-cluttered packaging.

 

[Maban]

Sure it's ugly but who cares? It's a box that goes in another box that goes in a closet.

 

[Octavean]

Well people seem to be concerned about the box art because they think it will somehow make the product perform better. You know, like putting a racing stripe on the side of their car,....

This is superficial BS people,....

I mean really,....

 

[Sasqui]

Did they include a razor blade and tube of high quality TIM?

 

[dj-electric]

doesn't matter has better performance!

lol

 

[TheHunter]

It goes for 335€ atm, im sure it will be a little cheaper once it hits release date 4.June
http://geizhals.at/eu/?cat=cpu1150

 

[trickson]

Well looks like AMD's boxes are far better looking, Then you should just buy an AMD box and place your Intel CPU in it and Marvel at is beauty.

 

[FordGT90Concept]

...or irony.

 

[drdeathx]

trickson even threw his ol lady out! Pimpin' aint easy

The box is nice, it's a box... What you want from it?

Obviously someone is looking to overclock the box

 

[Jstn7477]

I don't recall what was so spectacular about Intel's previous boxes, or even AMD's previous Phenom boxes. I did buy an FX-8150 brand new last year and got a tin that literally had dents and scratches on it, when all of my Intel/AMD paper boxes were perfect upon arrival.

 

[FYFI13]

For me CPU could be sold with no box at all, as long as it performs well

 

[Hilux SSRG]

Screw the 80's box, tell me more about the heatsink fan!