Interesting read, however their conclusion states: "When performance is very much the name of the game, Asus is too conservative with the out-of-the-box frequencies, leading to numbers that are, on average, lower than three other GTX 780s we've tested in the last month."
"Asus has a great concept on its hands with the £600 DirectCU II, so we urge the company to increase the shipping frequencies to match the likes of EVGA and Palit. Should it do this and come in at £550, the component giant might just have the very best GTX 780 on its hands."
Looks and sounds like the EVGA SC and Palit JetStream cards perform better and are cheaper.
However I will wait to see what W1z's review shows to see how good these GPUs are.