AMD Opens New Global Design Centre in Hyderabad

[Cristian_25H]

AMD today announced the opening of a new design centre in Hyderabad, featuring world-class lab facilities dedicated to furthering both software and hardware innovations at the heart of AMD's popular Accelerated Processing Units (APUs.) In a ceremony held today, the new design centre was inaugurated by Rory Read, president and chief executive officer at AMD.

"AMD is committed to providing our customers with innovative, tailored technology solutions that empower people and deliver exceptional experiences," said Read. "Our Hyderabad Design Centre will play an important part in that mission as the team works in concert with our other design centers around the world to deliver AMD's next round of innovative products."



Located at Raheja Mindspace, HITEC City, Madhapur, in the heart of Hyderabad's technology hub, the new facility features 175,000 square feet of world-class engineering labs, equipment and office space for the hundreds of engineers who work there to deliver world-class, differentiated System-On-Chips (SOCs) for AMD and its global customers. AMD also has a design centre in Bangalore, as well as sales offices in New Delhi and Mumbai.

"India is a crucial market for AMD, and our design centers in both Hyderabad and Bangalore are key design and development hubs for our business," said Madhusudan Atre, corporate vice president, Design Engineering at AMD. "Like our talented engineering teams around the world, the engineers working in AMD's new Hyderabad Design Center are every bit as focused and committed to the sustained delivery of hardware and software innovations that can help drive the company's business forward."

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[dj-electric]

AMD, y u no come here to the promised land where awesome stuff like Core\centrino and SB\IVB were developed. Yer luck might just change.

 

[hardcore_gamer]

AMD, y u no come here to the promised land where awesome stuff like Core\centrino and SB\IVB were developed. Yer luck might just change.

I don't think AMD can afford a design center there. India/China is their best bet.

 

[RejZoR]

China is no longer just copycat superpower. They can also develop and research advanced stuff there...

 

[Jorge]

It's unclear to me exactly what India brings to the table other than cheap labor. Based on PC technical support from India I can confirm as can many others that it's worst than useless. It's best described as insulting, incompetent and infuriating. I hope AMD knows what they are doing with this deal in India or it will be shut down in a few years at a high cost no doubt.

 

[ensabrenoir]

.....some pros ..some cons...d on't know how to view this...

 

[btarunr]

That building is <5 km from my home.

 

[NdMk2o1o]

It's unclear to me exactly what India brings to the table other than cheap labor. Based on PC technical support from India I can confirm as can many others that it's worst than useless. It's best described as insulting, incompetent and infuriating. I hope AMD knows what they are doing with this deal in India or it will be shut down in a few years at a high cost no doubt.

Sorry but some half assed PC support call centre in India has nothing to do with this and comparing them is just plain stupid

This is good news, they're investing more in R+D which they need to as Intel probably invests 50-100x more than them at the moment. Hopefully they will have another Intel killer over the coming years like the Athlon back in the day

 

[Frick]

It's unclear to me exactly what India brings to the table other than cheap labor. Based on PC technical support from India I can confirm as can many others that it's worst than useless. It's best described as insulting, incompetent and infuriating. I hope AMD knows what they are doing with this deal in India or it will be shut down in a few years at a high cost no doubt.

They probably don't know. Obviously they should consult you.

 

[Dent1]

It's unclear to me exactly what India brings to the table other than cheap labor. Based on PC technical support from India I can confirm as can many others that it's worst than useless. It's best described as insulting, incompetent and infuriating. I hope AMD knows what they are doing with this deal in India or it will be shut down in a few years at a high cost no doubt.

India has one of the cheapest labour in Asia, highly corrupt in terms of exploitation, working hours, working conditions and salary. I'm sure if AMD want a cheap deal India will tick all the boxes.

Saying that Indian are highly educated population amongst the middle class despite their humble economy. The elite few live much wealthier lifestyles than us in western countries.

Hopefully they will have another Intel killer over the coming years like the Athlon back in the day

As much as I want to see a super Intel Killer too, I don't think that is going to help AMD, they need to make a profit, increase their stock price and continue to grow by diversifying their investments i.e. tablet, telecommunications market, server market, console market etc. One killer CPU won't impress the stock market.

That building is <5 km from my home.

What is India like. There was a BBC documentary that said Indians don't have a word for "curry". Is that true?

 

[Over_Lord]

That building is <5 km from my home.

I'll come back with my CV in a few years.

 

[hardcore_gamer]

China is no longer just copycat superpower

Absolutely right.. Here is the proof:

Chengdu J 20

F22 Raptor

 

[adulaamin]

Absolutely right.. Here is the proof:

Chengdu J 20
http://img.gawkerassets.com/img/17on1uvxewqeljpg/ku-xlarge.jpg
F22 Raptor
http://img.gawkerassets.com/img/17on1uxwetc7ijpg/ku-xlarge.jpg

From the front, yes. But from the top? They're totally different.

On topic, It's good to hear AMD spending money on R&D. All my PCs before my current one were AMD. I hope to build one again sometime soon.

 

[FordGT90Concept]

The F-22 is leaps and bounds beyond the rest. They have said numerous times that the pilot is the main limiting factor (namely, passing out from crazy G-forces). The next generation of fighters is likely to be pilotless.


India has a lot of engineers but I don't know if they're of the caliber necessary to push AMD into the future. I'm pretty sure not.

 

[NdMk2o1o]

As much as I want to see a super Intel Killer too, I don't think that is going to help AMD, they need to make a profit, increase their stock price and continue to grow by diversifying their investments i.e. tablet, telecommunications market, server market, console market etc. One killer CPU won't impress the stock market.

They had the same objections back when they brought out the Athlon and if anything probably had less R+D money though still managed to beat Intel, I fail to see why they couldn't based off your points, I don't think their objective with the Athlon was to make a killer CPU but they stumbled upon a fantastic design that did just that

 

[FordGT90Concept]

It was AMD's acquisition of NexGen that turned into K6 which put AMD on the map and even Intel adapted the technology. The second boon for AMD was creating AMD64 and the associated Athlon 64/Opteron processors. If they don't produce something revolutionary (which is hard to see happening at this point), they're not going to have a third boom.

I think the third boom will come in the form of "what comes after transistors?" That's an open question many corporations are trying to answer but none have yet.

 

[Dent1]

The F-22 is leaps and bounds beyond the rest. They have said numerous times that the pilot is the main limiting factor (namely, passing out from crazy G-forces). The next generation of fighters is likely to be pilotless.


India has a lot of engineers but I don't know if they're of the caliber necessary to push AMD into the future. I'm pretty sure not.

Lol, building military air craft and designing a desktop CPUs are on a completely different level of research. USA has almost an unlimited budget for R+D for planes, think it's a bit unfair to base India's CPU expertise on their inability to make better aircraft.

--------------------------------

They had the same objections back when they brought out the Athlon and if anything probably had less R+D money though still managed to beat Intel, I fail to see why they couldn't based off your points, I don't think their objective with the Athlon was to make a killer CPU but they stumbled upon a fantastic design that did just that

You're missing the point.

In the past AMD has beat out Intel with less R+D budget, but it didn't translate into the sales revenue or the type of company growth to warrant the investment in the long run. Back then there was no mobile market (well it was very small and niche) so having a hot powerful desktop CPU was the norm.

If AMD really wanted to they could have ploughed a shitload of money into R+D and released something on par with the i7, but the market has changed. 90% of the market couldn't care less about a powerful desktop CPU, the market wants low energy CPUs for mobile phones, laptops, tablets, consoles, HTPC etc. and other small devices. The need for APUs are trending as well. Once AMD secure all these areas, their market share will grow, possibly larger than Intel. This will boost revenue, allow for bigger marketing budgets and R+D etc. It's a big game of chess.

Think of like this.

What impresses the stock market more:

Option A: AMD, fastest desktop CPU of 2014 with 90% market share of desktop CPU, which translates into 10% CPU sales in total.

Option B: AMD, market leader in all mobile CPUs and APUs in 2014, with 95% mobile CPU market share which translates into 90% of all CPU sales.



Edit:

Wall Street ultimately doesn't care about the product; only if the company making it is capable of reliably turning a profit from it.

Exactly. More fingers in more pies the better.

 

[FordGT90Concept]

The problem with "less power" is that comes directly from improved fabs. Fabs cost a fortune which AMD does not have. If "less power" is truly the future, then AMD needs to look beyond the transistor for an answer because they lost that battle.

What impresses the stock market more:

Option A: AMD fastest desktop CPU of 2014 (90% market share of 10% desktop enthusiast)
Option B: AMD market leader in all mobile CPUs and APUs in 2014 (90% mobile market share)

Option C: 200% net income growth in two consecutive quarters.

Wall Street ultimately doesn't care about the product; only if the company making it is capable of reliably turning a profit from it.

 

[Casecutter]

Had to look up Hyderabad just to be positive where it was exactly was...

Hey Jim (an engineer from any other country in the world)... we're sending you to a design centre featuring world-class lab facilities dedicated to furthering both software and hardware innovations!
Wow that's sounds Keen!
Where is it!
Hyderabad
Where...?
Hyderabad, India
Who's on first...

 

[a_ump]

so this is just...a testing facility? or a fab place for them to produce chips aswell?

 

[btarunr]

From the front, yes. But from the top? They're totally different.
http://blog-imgs-49.fc2.com/a/p/g/apg/03_20111231111331.jpg

On topic, It's good to hear AMD spending money on R&D. All my PCs before my current one were AMD. I hope to build one again sometime soon.

On a side note they did copy Su-27 as Shenyang J11.

What is India like. There was a BBC documentary that said Indians don't have a word for "curry". Is that true?

We don't have a word for "muppet," either.

 

[claylomax]

Had to look up Hyderabad just to be positive where it was exactly was...

Hey Jim (an engineer from any other country in the world)... we're sending you to a design centre featuring world-class lab facilities dedicated to furthering both software and hardware innovations!
Wow that's sounds Keen!
Where is it!
Hyderabad
Where...?
Hyderabad, India
Who's on first...

Wow, you're so funny
If you had to look up that, then something's wrong. Where did you go to school? I bet it's in the USA.

 

[Nabarun]

@claylomax: Good one
@FordGT90Concept: You're pretty sure of the "limited" caliber of India's engineers? How many Indian engineers have you tested? And may I ask where you got YOUR engineering degree? BTW, USA is NOT known for its engineering or scientific superiority. EVERYTHING about USA is foreign - even it's very existence is due to India. Columbus was en route to India when he got lost and reached this new place which he mistook for India. And most of USA's "innovations" are based on works from scientists, engineers and doctors from around the globe INCLUDING India. So, get some education first before throwing your "pretty sure" crappy judgement.

 

[TheGuruStud]

It's unclear to me exactly what India brings to the table other than cheap labor. Based on PC technical support from India I can confirm as can many others that it's worst than useless. It's best described as insulting, incompetent and infuriating. I hope AMD knows what they are doing with this deal in India or it will be shut down in a few years at a high cost no doubt.

I know you're just a troll. (why hasn't he been banned?)

But to seriously answer your question: India has an insane number of students and graduates. Even though a large percentage aren't good for hiring, it doesn't matter. There's still millions of them, and if your business is overseas, then they're also cheap.

Why would someone waste money in the US on a bunch of losers? Our education system is a joke as much as you think India is a joke.

 

[FordGT90Concept]

You're pretty sure of the "limited" caliber of India's engineers?

Virtually all processor advancements in the last four decades happened in USA (IBM, AMD, Intel, Qualcomm, Apple, Fairchild, NVIDIA, etc.), Canada (ATI), UK (ARM Holdings), and Israel (Pentium M and Core).

AMD is giving India an opportunity; the burden is on Indians to deliver.

@TheGuruStud: A lot of the greatest advancements humanity has made were born from drop-outs. Education has a tendency to suppress creativity and creative solutions are the ones that change history. Education is great for societies that like to repeat history, not advance it. USA has a long history of drawing in people that are advancing science and capitalizing on it. It takes resources to research and USA has millions of investors.