PNY Introduces StorEDGE Flash Memory Expansion Module

[Sin]

PNY Technologies Inc, announces the introduction of StorEDGE: a revolutionary new Flash Memory Expansion Module designed exclusively for use in MacBook computers to quickly and easily increase available storage capacity while keeping you mobile. Engineered as a semi-permanent storage solution, StorEdge simply plugs directly into your MacBook to radically upgrade your flash memory without compromising your notebook's sleek design. StorEdge hosts a small form factor and unobtrusive patent pending design, allowing it to sit nearly flush to your MacBook. Available in 64GB and 128GB capacities, StorEdge allows users to store even more images, videos, music, and files - without compromising system speed or performance.



"This convenient new product produces a hassle-free option for consumers to easily upgrade the amount of storage available to their MacBook," said Myra Hines, senior marketing manager at PNY. "Once plugged in, StorEdge appears as an additional drive on your computer; allowing for easy access, convenient drag and drop, and searchable content through finder. With no installation required, users have the added benefit of not having to worry about unplugging or disconnecting, as they would with other storage devices. StorEdge is ideal for MacBook users seeking more storage while keeping their notebook - and their priceless information - ultraportable.

"StorEDGE pricing:

• 64GB MSRP: $99.99
• 128GB MSRP: $199.99

View at TechPowerUp Main Site

 

[newtekie1]

So, if I get this right, Apple implemented an SDHC/SDXC slot, but did so in such a way that when you insert a normal card it sticks out from the computer. Making it pretty impractical to keep a card in the slot permanantly.

So PNY just released SDXC cards that are shorter than normal so they don't stick out from the Apple slot, patented it, and are selling them for 3 times the price of a normal SDXC card...

I guess good for PNY for finding a market and securing it, but screw apple for even creating the need for this products in the first place. They should have just done what every other PC manufacturer does and make it so a normal card can be inserted and sit flush.

 

[Yeoman]

If I had an ultrabook type device, I'd probably be all up for cheap, easily installed semi-permanent storage so I could keep the main drive free of less important files. But...as the person above me states, the fact that it sticks out so far kind of blows (and it looks dumb/can easily be knocked). You might think a company like apple, which prides itself on its good design...would've avoided that little issue...or thought it might've been likely to come up, when you consider that initially the macbook airs shipped with just 64Gb drives as standard, and were likely to be starved of storage space.

But yeah, well done PNY for finding a niche and exploiting it, shame about the price tag.

 

[TheoneandonlyMrK]

Fundamentally why I'm not going anywhere near apples products or anything that plugs into one sorry pny but this is third party ass slapping. who do they think they are Apple 199.99 oh and wheres the read write numbers in this pr bumph.

 

[TheLostSwede]

Prior art much? http://www.kickstarter.com/projects/1342319572/the-nifty-minidrive
Clearly PNY seems to think it's ok to rip off other companies products and then go an apply for a patent for something that's already been more or less done. :shadedshu
So ok, the Minidrive has a slot for a microSD card, but it's still the same concept.

 

[newtekie1]

Prior art much? http://www.kickstarter.com/projects/1342319572/the-nifty-minidrive
Clearly PNY seems to think it's ok to rip off other companies products and then go an apply for a patent for something that's already been more or less done. :shadedshu
So ok, the Minidrive has a slot for a microSD card, but it's still the same concept.

Making an adapter and making an actual card that fits the slot is two different things. One of the main differences is that MicroSD only goes up to 32GB and MicroSDXC only goes up to 64GB.

The other difference is that MicroSD cards can usually only do about 15-20MB/s, and MicroSDXC only do 20-30MB/s. Full SDXC cards, and I'd assume these drives, can do 80Mb/s+.