A price change on GK106 variants has been long anticipated. Nvidia held obstinately to the GTX650Ti Boost and GTX660 prices for too long, given the 7850 was in the mix. Now that it's not, that change alone would impart Nvidia is doing nothing really. They're lower each $10 to help you feel good... nice but not game-changing. Then there's AMD's belief Bonaire (was/is) good enough for entry 1080p gaming, and while it may well be that's not the message folks are hearing.
While the GTX650Ti Boost shows advantages it's chiefly due to review platforms that portray it as having a leg up. When placed in a more "moderate entry system" that its' class normally deems, the ability to get some of the AA improvements are nowhere near as obtainable. I’d like to see a head-to-head review on a i3/FX-4300 and platform with like 4Gb, no SSD and see what actual levels of game-play can be wrung-out. I'm not saying a R7-260X doesn't come up on the short end, but the results aren't anywhere near as "staggering" as what "bleeding-edge Enthusiast" test platforms bestow.
That said, AMD is not straight in the head to believe a bump in clock, an extra Gb on memory, all round a $10 price drop could meet the expectations for situation. They knew dam well how it would play-out and went all "softball"! And for that Nvidia is worthy to pick the loin share of $100-150 sales and get top margins.
AMD's marketing needs to get out there and work with some reviewers and sites to judge the merit of such offering as within "entry market systems" at the least, or just go lick their self-inflicted wounds. :shadedshu
As for 760/770 price dropping anytime soon I don't see it until AMD announces non-X variants. Even then Nvidia could rename the GTX670 for $270; drop the 760 down $20... and call it good.
