Asustek forced to spinoff its notebook brand

[Bastieeeh]

Asustek is quite successful with their ASUS notebook lineup built by their own notebook manufacturing unit Asusalpha. For some companies the reason for this is crystal clear. You should know that companies like Dell, Apple, Sony and Toshiba don't have the capacities to manufacture their notebooks, gaming consoles and whatnot themselves. So they order them from companies like Asustek (PS3), Asusalpha (iBook), Hon Hai Precision Industry aka Foxconn Electronics (Mac mini, Power Mac series) or Quanta (Powerbook 17"). With that in mind it sounds quite logical that Asustek's notebooks are that successful - ASUS started to compete against its own clients and enjoys great economies of scale with that.
Dell now demands Asustek to spinoff its own notebook brand unit until Q1 2008 or they will hire another manufacturer. Apple's orders end this November with new ones still in question and Toshiba is limiting it's orders in the future. That said Asusalpha's future doesn't look that bright it seems. The question is if the total separation from Asustek is the right way to counter that trend.

Source: Digitimes and X-bit labs

View at TechPowerUp Main Site

 

[wazzledoozle]

Asus should just say "screw you" to Dell and promote their own brand. If they can bring a superior product at a cheaper price to the market, then they will be better off along with their customers.

 

[kwchang007]

Asus should just say "screw you" to Dell and promote their own brand. If they can bring a superior product at a cheaper price to the market, then they will be better off along with their customers.

YES, dell still is better in low/mid end, ex. my computer. but when you're talking about laptops with a x1600 or better, asus kills any other company. dell should be happy they don't have to build their own laptops, otherwise i know they'd go in the red. i also agree that asus should really push their laptops, they seem like really nice laptops.

 

[Benpi]

Fkem - Asus makes the most visually appealing notebooks on the market. THey have a bamboo notebook for crying out loud! F dell and apple

 

[WarEagleAU]

Asus has nice barebone laptops where all you add is the processor, VGA (if you want) ram and hdd and optical drive. All very affordable and all very good machines. Im thinking of getting an Asus build your own so I can build my wife a computer.