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ASRock Announces Intel 9 Series Super Alloy Motherboards

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What's up with the recent trend of big-pieces-of-metal-as-heatsinks? A boring looking fin array would have much more surface area to dissipate heat. For the money wasted on the designing them and anodizing you could probably used some nice Enzotech instead.
 
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System Name Tiger1-Workstation
Processor Intel XEON E3-1275V2 / E3-1230V3
Motherboard ASUS SABERTOOTH Z77 / AsRock H87 Performance
Cooling Corsair H80i Watercooling
Memory 32GB Corsair Dominator Platinum 2400
Video Card(s) Inno3D GTX 780 Ti
Storage 2TB SSD(4X OCZ vertex 4 256GB LSI RAID0 + Crucial M550 1TB)
Display(s) 2x Dell U3011 30" IPS
Case Silverstone Raven 03
Audio Device(s) Xonar Essence STX--> Xonar Essence One --> SPL Auditor -->Hivi X6
Power Supply Corsair AX860i Platinum
Software Windows 8.1 Enterprise
What's up with the recent trend of big-pieces-of-metal-as-heatsinks? A boring looking fin array would have much more surface area to dissipate heat. For the money wasted on the designing them and anodizing you could probably used some nice Enzotech instead.

you are right, heatsinks used to be functional, now they are mostly aesthetics.

I suppose its because there are less heat generated and they are using better components now so it doesn't really matter anymore?
 
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