• Welcome to TechPowerUp Forums, Guest! Please check out our forum guidelines for info related to our community.

Toshiba Details Its Storage Products Strategy

Joined
Dec 6, 2011
Messages
4,784 (1.00/day)
Location
Still on the East Side
The storage business is one of Toshiba's strategic focus businesses, alongside energy and healthcare. Our data storage products, such as HDD and SSD, are the key components of the storage business, along with NAND Flash, and we will make our business more competitive and larger by supporting cloud and social network service businesses that are expected to see rapid expansion.

HDD responsible for storing large amount of data and SSD responsible for high speed processing are seen as co-existing, complementing each other's characteristics. While offering a wide line-up of storage products, our main focus will be the enterprise market and the following products and targets.
  • Near line HDD: Expand market share by increasing the capacity.
  • Enterprise SSD: Gain market share by utilizing advantages of in-house NAND flash memory and expanding line-up for high speed processing storage at data centers.
Through these measures, we aim to expand HDD market share to more than 20% in 2016. We aim to gain more than a 30% share of market of SSD (SAS interface) for data centers in the same year.

We will expand into high value-added business area such as software for storage systems and solution (appliances), etc. as a way to further expand and improve the profitability of the storage products business.

Industry's utilization of digital data will continue to grow. It is estimated that data generated worldwide will continue to expand, to reach 44 zettabytes in 2020 annually. Most notably, in a movement that can be called the big data revolution, a new market is being born that requires new computer architecture to save and analyze petabyte-class large scale data at a time, at a very high speed.

Trends in storage products business
  • To September 2009: Expand HDD business, specializing in products for such applications as PCs, automotive and portable music players.
  • October 2009: Enter enterprise HDD business by acquiring Fujitsu Limited's HDD business
  • July 2011: Integrate memory and SSD business for consumers and industry to establish "Semiconductor & Storage Company". Productize enterprise SSD by integrating the storage products business
  • May 2012: Line up 3.5-inch HDD for both consumer and enterprise by taking over part of the 3.5-inch HDD business from WDC
  • Toshiba is sole company able to deliver all storage products for clients and enterprises, such as NAND, SSD and HDD

View at TechPowerUp Main Site
 

W1zzard

Administrator
Staff member
Joined
May 14, 2004
Messages
27,964 (3.72/day)
Processor Ryzen 7 5700X
Memory 48 GB
Video Card(s) RTX 4080
Storage 2x HDD RAID 1, 3x M.2 NVMe
Display(s) 30" 2560x1600 + 19" 1280x1024
Software Windows 10 64-bit
Not a word about OCZ and how they will deal with their new acquisition? :(
 
Joined
Mar 15, 2013
Messages
3,676 (0.85/day)
Location
GMT +2
System Name Red Radiance l under construction
Processor 5800x
Motherboard x470 taichi
Cooling stock wrath
Memory TridentZ Neo rgb 3600mhz (2x8 kit)
Video Card(s) Sapphire Vega 64 nitro+
Storage 970 evo nvme
Display(s) lc27g75tq
Case tt core x5 tge
Audio Device(s) sennheiser's pc323d usb soundcard
Power Supply corsair AX860i
Mouse roccat burst pro
Keyboard roccat ryos mk fx
Software windows 10
Not a word about OCZ and how they will deal with their new acquisition? :(
well i saw ocz ssds with new labels with toshiba logo on them at ocuk so i guess ocz fit into enterpice ssd part
 
Joined
Jul 10, 2009
Messages
467 (0.08/day)
Location
TR
Processor C2duo e6750@ 2800mhz
Motherboard GA-P43T-ES3G
Cooling Xigmatek S1283
Memory 2x2Gb Kingstone HyperX DDR3 1600 (KHX1600C9D3K2/4GX )
Video Card(s) HIS HD 6870
Storage samsung HD103SJ
Case Xigmatek Utgard
Audio Device(s) X-FI Titanium Pci-e
Power Supply Xigmatek NRP-PC702 700W
Software win7 ultimate -64bit
My guess OCZ will be consumer market brand and toshiba will be server market one , they will integrate production and R&D to toshiba and keep brand for familiar regions probably .OCZ SSDs are back in my country btw with new 460 and vector models , they were unavailable for sometime .

Not a word about OCZ and how they will deal with their new acquisition? :(
 
Top