Xbox 360 to be profitable in 2008

[Jimmy 2004]

Although Microsoft certainly isn't in any financial difficulty, it's no secret that (much like Sony and the PS3) the company is making a loss on each Xbox 360 console it sells. However, Microsoft's president of Entertainment and Devices, Robbie Bach, has now said that the firm's gaming division "will be profitable next year". However, this money still won't be coming from the console itself, but more likely software licenses, Xbox Live and peripheral sales. When it comes to the actual Xbox 360, although Bach suggested that the company does expect that future profits will eventually compensate for the early losses once production costs fall, it sounds unlikely that it will ever make any real cash for the company. Microsoft's gaming division has failed to make a profit in the six years since the firm Xbox was launched, with Nintendo the only major console manufacturer profiting from current sales.

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[WarEagleAU]

Wow.

 

[Benpi]

It's basically like MS is giving stuff away. However, if this is the case, then Sony is really giving stuff away. I wonder how long it'll be before they make a profit on their console. Buying the PS3 without a Blu-Ray is still gotta be like $600 worth of parts. You won't find a PC that can run as fast as the PS3 or the 360 for $600. Sony's basically throwing in Blu-Ray for free.