While not the proper thread to discuss this... AMD should have never waited the release the 300 Series Re-Fresh cards and never all at the same time. I suppose there was the whole "working down inventory in the channel" was a major problem. While I think AMD was working hard to complete some driver "secret sauce", so perhaps it hinged on those two points.
Today seeing the "refresh" of the 300 Series as a pertinent adjustment, it distressing that they didn’t (juggled against selling down 290's) just released the 390; even if 290’s ($270) still had to have a place in the product stack. As all the refresh cards are furnishing the opposition a decent buzz in the market, getting them out early would’ve be advantageous. Even if it meant having the 200 Series below them, and the 300 Series above at the same point in time. In retrospect it doesn’t seem that problematic as not having something to maintain some usable PR on the front pages. Imagine AMD 390 in the market mid-April touting 8Gb and vying the 970, while the a Memory Allocation was somewhat still a sore subject. Then the 390X showing mid-May, finally the 380 like two week later.
A nice staggered release of new reviews leading up several week before the FuryX , then 3 weeks from that Fury, and now Nano. All that perhaps taking pressure from the drumming Fiji/HBM. AMD might have had to be less "talkative" on that subject, holding to "it's planned for a July release". AMD would’ve almost assuredly had more and favorable reviews (AMD needs to provide more reviewer samples), but no they choose "months" of silence and the mounting pressure to "do something". It all came apart at the seams as the "where’s Fiji/HBM" overtook their own PR with crazy speculation in the forums, all the while the "re-brand tag" really got unwanted traction. If AMD had a glut of 200 Series inventory in the channel, that was unhealthy, but the 6 months of their silence and the web's speculation was just as life-threatening.