That really isn't the point.
The vast majority* of people actually spending $650 on a card will do their homework before purchase.
The issue is the way AMD is massaging the launch and message. You could argue that AMD has a long history of doing this ( remember the
Trinity launch for example), but it doesn't make it any more palatable.
Why isn't it the point? You say that people who spend $650 will do their research, so why is it important to have reviews at day one?
How AMD promotes it's hardware is their problem,
as Nvidia's promotional lies about their hardware specs, is also a problem that they should deal with it and not keep doing it in the future. But they will keep doing it in the future.
You want AMD to be flawless, but
how about a 6 months lie about 970's specs? How about a fake support about async shaders? How about Fermi still not being ready for DX12? You seem to worry about AMD's image because it will take 15-30-60 days to see a review of a card that CAN NOT be manufactured in large quantities, but at the same time what is your opinion about a company that gives (deliberately?) incorrect specs about it's products. They probably thought that no one will test the VRAM speed on GTX 970. They probably thought that there wouldn't be a program using async shaders, before they manage to create something that looks like async shaders in their drivers. They probably thought that they could fake DX12 support on Fermi cards, before Windows 10 comes out. They probably thought that no one will notice. Still you worry about AMD? Really?
* The launch of the card isn't just about the card, it is about the message AMD want to get out - not just about their own product, but in comparison with the competition, and a massaged company profile. Limiting reviews to companies prepared to spout the company line brings into question the objectivity of those reviews.
The reviewers who will make the reviews in two days, will have to worry for the reviews that will come out 2-3 weeks latter from the sites that didn't got that card. If those reviews contradict their findings, they will have to give plenty of explanations. So, don't expect to see reviews in two days showing Nano crushing Titan X.
If TPU had a card and every other side didn't, what would have been your conclusion. That TPU sold out to AMD? And would that conclusion being valid today before seeing the review and before being able to compare it with other reviews, or would you wait for a month to see the other reviews first? But it is so easy for you to bash AMD.
Most people don't do anything more than gloss over the facts, look at the pretty pictures, and come away with an impression shaped by the summary. If this wasn't the case, why are so many AMD fanboys up in arms about having Project CARS being part of a benchmark suite? and why AMD themselves are vociferous in their shoutcasting and guerrilla marketing against GameWorks ?
You seem unhappy at Nvidia's Gameworks program for its lack of direct access, but seem OK with AMD restricting access to its own product. No one is holding a gun to the game developers heads, or the prospective buyers of the game for that matter.
It seems you know pretty much about "most people". The way you describe them, I would say double digit IQ, best case scenario. Probably that's why you are on a mission to save them from the claws of bad AMD and offer them to the angelic company named Nvidia(as a sacrifice). Seriously now, I never had problem with Project Cars being included in the database. As it was already being said, it is a game that people play, so it is logical to be there.
Gameworks. You are rebelling because AMD wouldn't give a card at TPU and you will find the slimy truth about Nano 15-30 days latter. But then you cannot understand why a closed library that no one can have access in it, coming from a GPU manufacturer is considered bad? It's like watching a basketball game where the heads of referees are covered by hoods, so you can't tell if those referees are in fact the owners of one of the two teams playing.
It's extremely funny comparing the situation with Nano and Gameworks. NO ACCESS is totally different with what you like to call as limited access. Also Nano doesn't affect in any supernatural way the performance of your 780 LSI. Don't worry and when you will run at 10th September your favorite benchmarks, scores wouldn't go down because Nano was released. In fact you are the first person that should question the GameWorks performance on Kepler cards compared with the GameWorks performance on Maxwell cards.
And as I have told you in the past, when it comes for you to defend your lovely company
you are full of smoke. And do you really argue with what I wrote in that post(the one you linked)? I think not.
Personally, I couldn't give a shit about Nano - I prefer my graphics not to have training wheels attached (power and OC locked down), but it is galling to see some of the sites that I enjoy visiting being denied access simply because they won't kowtow to a companies propaganda. At least when W1zz tore Nvidia a new one on the GTX 590 review, the company didn't pitch a hissy fit in retaliation.
You are one of the biggest Nvidia fanboys and defenders in here. Why give a shit about Nano? As for propaganda, AMD is just an amateur compared to your lovely company.
JMO