Yeah, life isn't fair, but we are not talking about pouting children (but adults and website, LOL!).
We are talking about how the OVERWHELMING MAJORITY runs their video cards (using AF) and AMD not doing that. This, to me, is a bit more than simply 'marketing their products in a specific way'. I mean, it is that, yes, but, they are going against what the majority uses, to make their card look better than it is when the 'overwhelming majority' uses them. It is misleading. If you expect 60 FPS because a review said so, now you are getting 45 because they don't use an incredibly common setting...... how is that OK?
Settings will differ from review to review, no doubt, but no AF? Come on....