At what point in time will all those who still hold a grudge for Prescott accept that it was 10 years in the past and AMD's current failures have nothing to do with Intel's bribery pre-Core?
By now, it should not be of news to anyone that Intel bribed the OEMs to take its LGA775 Prescott CPUs even though they were some literal real hot shit. AMD suffered as a result, then Intel followed up with Core from refined Pentium M and began a journey out of the depths of Prescott hell. They were successful.
But what of all the years during which Intel's new darling Core and AMD's AM2+/AM3 remained competitive with each other? "Oh well Intel's devious behaviours in the years prior caused AMD's downfall and AMD was never the same" Oh, I wasn't aware that people bought both early and later Phenoms and Phenom IIs although they sucked donkey nuts and they just wanted to support AMD financially. AM3 was fantastic in price-performance, even though it couldn't keep pace with ridiculously priced crap like LGA1366. It was great even as a stopgap for AMD until they could come up with something better, revolutionary, and a true successor. AMD acknowledged that it was slipping by simply building on K10, so it wanted something new to build on.
What did AMD do?
AMD gave us Bulldozer, in all its CMT glory.
Then we received Piledriver, Bulldozer v2 (in all fairness to AMD, Vishera was a healthy effort in the right direction after the BD catastrophe). Then Steamroller, Bulldozer v3 (giving each core in a Kaveri module more independent logic doesn't solve the BD problem).
Combined with whatever was behind the lack of progress on the GCN side of things pre-Q2 2015, is it any surprise that AMD ends up where it is today? The FX-8150 was king of hype, and yet it came out only to face the SBs from Intel: 2500K/2600K, two of the greatest CPUs that Intel has produced in a very long time.
It's not so much that
we cannot wait for Zen as it is that
AMD cannot wait for Zen. It (perhaps it even has to be combined with the release of a madly successful Polaris) has the potential to turn AMD around, but the longer it takes, the more amazing it has to be to have a remote chance at success.
Think about what AMD has done in the past 3 years. Yes, BD was a disaster and something new was needed, and to get that new thing to the market you need to devote a good chunk of your resources to it otherwise it may fail.
1. But AMD, after the success of GCN 1.0 and minor/miner success of GCN 1.1, failed to produce responses to Nvidia's offerings and when Fiji finally dropped, when we realized that below the pretty metal shroud and liquid cooling, it was still not enough to match Nvidia's offerings at the ludicrous prices which AMD wanted.
2. Where has Opteron been in all this? Opteron is now, essentially, a relic. When was the last time you heard of the introduction of a new x86 Opteron? AMD was supposedly busy working on the A1100 series "Seattle", which dropped (I think) a few days ago. You're struggling to pick up the ruins of your CPU business and steadily slipping from your success in GPUs, and you want to introduce ARM servers into an area where x86 has brought you all your money in the years prior? Intel's E5s and E7s don't need to be sold in tremendously high volumes because each one costs 100s of firstborns, and that's where Intel makes $$$. That's where AMD used to be competitive and make $$$, until they voluntarily took Bulldozer and Cortex-A57 to the knee.
3. In devoting resources to dig itself out of BD, AMD had BD become a huge steaming pile. Introducing Steamroller to AM3+ CPUs would be extra cost for performance improvements that 1) would suck because the shrink to 28nm killed most of the Piledriver OC and 2) no one would know about except for enthusiasts. FM2+ was too weak. If FX-8350 came to FM2+, boards and CPUs and houses would burn, and it would put AM3+ completely out of business even if it didn't burn.
4. No need to discuss the mobile business. AMD was out. When was the last time you saw a "premium" laptop with AMD handling the CPU side of things? No, stacking a high-end mobile AMD/Nvidia GPU with a Richland/Kaveri quad does not count as "premium", because people don't even understand what the gimmick of Dual Graphics is, much less understand the incredible bottleneck provided by that nice AMD hardware.
5. And no discussion is complete without mentioning how much of a ****up BD really was. AMD couldn't make high-end ITX platforms because the NB + SB design from the Stone Ages takes up too much space, and look what BD did to Opteron. Remember when AMD had no shot at winning over the OEMs because Intel bribed them all 10 years ago? How do you steal them back from greedy Intel? By offering a convincing product, that's how. AMD had absolutely nothing. No OEM wants AM3+ because it can't sell; you can't sell an FX-8350 on its own with respectable graphics because it has no integrated graphics and the whole stupid NB + SB is hard to fit on mATX with that kind of power draw. No OEM wants FM2+ (which has been, in terms of FCH and power improvements, been a step in the right direction for AMD) because stuff like i7 sells; you market it as "four core eight thread" and don't have to worry about graphics either because HD Graphics has you covered, and half of all consumers still think that the CPU is what makes their PC game. No OEM wants AM1 (where is AM1? It's been AWOL for the past little while with no progress, kind of like AM3+ was AWOL for the past 3 years) because it's low-powered, still takes up desktop-level space, and is a small market which Intel requires no extra effort to expand into (because Silvermont was the same damn thing they used in phones and tabs). Like
@GhostRyder says, the $$$ doesn't care if enthusiasts love you for the revolutionary new Zen you've dropped. If OEMs can't sell it and make a profit off of it, you can guarantee that it's not going to save you from financial straits or OEM scorn.
We all want to see some real justice for the nasty stuff that Intel did back then, and, for some of us, the shit they still do right now including charging $1000+ for HEDT because no reincarnated version of the X6 1100T is there to provide competition. But is it really necessary to bring back the salt of the Prescott affair every time AMD's current financial woes are brought up? The quagmire they are in right now is not Intel's doing. The demon in the form of BD paid a visit to AMD, and now they're trying to get rid of it; AMD had better do it quick because Zen's chances at success get a little bit dimmer with each passing month.