Apple MacBook Update Brings New CPUs, Longer Battery Life, and Rose Gold Color

[Cristian_25H]

Apple today updated MacBook with the latest Intel processors, improved graphics performance, faster flash storage and an additional hour of battery life, making the thinnest and lightest Mac better than ever. Featuring an all-metal unibody enclosure, MacBook is now available in four aluminum finishes - gold, silver, space gray, and for the first time on a Mac, a gorgeous rose gold. With a stunning 12-inch Retina display, highly responsive full-size keyboard, Force Touch trackpad, versatile USB-C port and all-day battery life in a design that is just 2 pounds and 13.1 mm thin, MacBook is the future of the notebook.

"MacBook is the thinnest and lightest Mac we have ever made and it's our vision for the future of the notebook," said Philip Schiller, Apple's senior vice president of Worldwide Marketing. "Customers are going to love this update to MacBook, with the latest processors, faster graphics, faster flash storage, longer battery life and a beautiful rose gold finish."





The updated MacBook features sixth-generation dual-core Intel Core M processors up to 1.3 GHz, with Turbo Boost speeds up to 3.1 GHz, and faster 1866 MHz memory. New Intel HD Graphics 515 deliver up to 25 percent faster graphics performance, and faster PCIe-based flash storage makes everyday tasks feel snappier - from launching apps to opening files.* And now with up to 10 hours of wireless web browsing and up to 11 hours of iTunes movie playback, MacBook is the perfect notebook for all day, on-the-go computing.

MacBook comes with the incredibly small and versatile USB-C port for charging, data transfer and video output in a single connector that is one-third the size of a traditional USB port. Following the introduction of USB-C on MacBook, the ecosystem of Apple and third-party USB-C accessories has continued to grow, giving users added flexibility and capability.

With no moving parts or vents, MacBook is entirely fanless for silent, efficient performance. Designed for the wireless world, MacBook is equipped with the latest wireless technologies, including built-in 802.11ac Wi-Fi and Bluetooth 4.0 for fast wireless connectivity. It is perfect for tasks like streaming content from your MacBook to your Apple TV using AirPlay, exchanging files quickly using AirDrop or using wireless headphones.

Apple also today made 8 GB of memory standard across all configurations of the 13-inch MacBook Air.

Every new Mac comes with OS X El Capitan, the latest version of OS X that refines the Mac experience and improves system performance. El Capitan builds on the groundbreaking features and beautiful design of OS X Yosemite, with updates to window management, built-in apps and Spotlight search, and performance improvements to make everyday activities - like launching and switching apps, opening PDFs and accessing email - faster and more responsive.

iMovie, GarageBand and the suite of iWork apps come free with every new Mac. iMovie lets you easily create beautiful movies and you can use GarageBand to make music, or learn to play piano and guitar. The iWork suite of Pages, Numbers and Keynote makes it easy to create, edit and share stunning documents, spreadsheets and presentations. Pages, Numbers and Keynote for iCloud let you create a document on iPhone or iPad, edit it on your Mac and collaborate with friends, even if they are on a PC.

Pricing & Availability
MacBook is available through Apple.com starting today, and in Apple's retail stores and select Apple Authorized Resellers starting tomorrow. MacBook comes with a 1.1 GHz dual-core Intel Core m3 processor with Turbo Boost speeds up to 2.2 GHz, 8 GB of memory and 256 GB of flash storage for $1,299 (US), and with a 1.2 GHz dual-core Intel Core m5 processor with Turbo Boost speeds up to 2.7 GHz, 8 GB of memory and 512 GB of flash storage for $1,599 (US). Configure-to-order options include a 1.3 GHz dual-core Intel Core m7 processor with Turbo Boost speeds up to 3.1 GHz. Additional technical specifications and accessories are available online at www.apple.com/macbook.

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[Chaitanya]

as expected overpriced.

 

[Frick]

as expected overpriced.

Not by much, not for those specs.

 

[cdawall]

as expected overpriced.

In what way? For it's thickness it is the same price as the competition. If you are comparing the zenbook with the core m3 remember it is not only thicker, heavier, but it also has a lower resolution screen.

 

[Chaitanya]

In what way? For it's thickness it is the same price as the competition. If you are comparing the zenbook with the core m3 remember it is not only thicker, heavier, but it also has a lower resolution screen.

Didn't even compare to Zenbook, was looking at Macbook air. again it does have lower resolution screen but faster CPU with lower resolution display and longer battery life might be a better compromise for people who use their devices during long travel. Also for devices with Core-M cpus, Lenovo's Miix looks like a better deal(even though its a convertible and not a laptop)

 

[cdawall]

Didn't even compare to Zenbook, was looking at Macbook air. again it does have lower resolution screen but faster CPU with lower resolution display and longer battery life might be a better compromise for people who use their devices during long travel. Also for devices with Core-M cpus, Lenovo's Miix looks like a better deal(even though its a convertible and not a laptop)

I have had quite a few Miix's in the shop with bad boards.

 

[Chaitanya]

I have had quite a few Miix's in the shop with bad boards.

So typical Lenovo QC? I was hoping alteast for Miix lineup they would bring decent qc to table since they are quite expensive devices.

 

[cdawall]

So typical Lenovo QC? I was hoping alteast for Miix lineup they would bring decent qc to table since they are quite expensive devices.

Heat issues I'm sure. It's cooled by hopes and prayers

 

[Jetster]

Your avatar express how I feel about this

 

[Chaitanya]

Heat issues I'm sure. It's cooled by hopes and prayers

thats bad, if I remember correctly the whole reason why Core-M exists is so that manufcaturers can make thinner fanless devices. If lenovo hasnt taken care of thermals then I amnsure they will have to revise those Miix tablets sooner than expected.

 

[cdawall]

All of the core m machines I have seen have had a small fan in them.