AMD Provides Sneak Peek of Full Line of Radeon RX Series GPUs at E3

[btarunr]

Today at Electronic Entertainment Expo (E3) AMD (NASDAQ: AMD) CEO Lisa Su delivered a pre-launch showcase of the full line of forthcoming Radeon RX Series graphics cards set to transform PC gaming this summer by delivering enthusiast class performance and features for gamers at mainstream price points. AMD previously showcased the Radeon RX 480 graphics card, designed for incredibly smooth AAA gaming at 1440p resolution and set to be the most affordable solution for premium VR experiences starting at just $199 SEP for the 4GB version. Joining the Radeon RX family are the newly announced Radeon RX 470 graphics card delivering refined, power-efficient HD gaming, and the Radeon RX 460, a cool and efficient solution for the ultimate e-sports gaming experience.



The Radeon RX Series of graphics processors are designed to transform the PC gaming industry across a variety of form factors, delivering on three fundamental "entitlements" for gamers and game developers:

• Extraordinary VR experiences at price points never offered before - Previewed at Computex, the Radeon RX Series will expand the VR ecosystem by democratizing exceptional VR experiences, making them available to many form factors and millions of consumers by lowering the cost barriers to entry.
• Great game content delivered to PC Gamers in real time - Through a combination of Radeon RX Series performance profiles and close-to-the-metal APIs that closely mirror console APIs, AMD believes that developers will be further empowered to co-develop high quality, high performing game content for both consoles and PCs, enhancing the PC gaming ecosystem.
• Console-class GPU performance for thin and light notebooks - Gaming notebooks have traditionally been large and cumbersome or under-powered for today's gaming needs. The Radeon RX Series addresses this with flagship technology that effectively gives mobile users GPU performance that rivals that of consoles with exceptionally low power and low-z height to drive thin, light and high-performance gaming notebooks, and 1080p 60Hz gaming experiences for both eSports and AAA titles.

Gamers and consumers today are being left behind," said Raja Koduri, senior vice president and chief architect, Radeon Technologies Group, AMD. "Today only the top 16 percent of PC gamers are purchasing GPUs that deliver premium VR and Gaming experiences.2 Hundreds of millions of gamers have been relegated to using outdated technology. Notebook gamers are often forced to compromise. And tens of millions more can only read about incredible PC VR experiences that they can't enjoy for themselves. That all changes with the Radeon RX Series, placing compelling and advanced high-end gaming and VR technologies within reach of everyone."

Gamers in the market for a new graphics card need look no further than the forthcoming Radeon RX Series, consisting of:

• Superior technology engineered for unprecedented performance- The Radeon RX Series features the most advanced graphics and gaming technologies ever seen in a GPU priced under $300 SEP, delivering cutting-edge engineering to everyday PC gamers and VR consumers. The Radeon RX Series harnesses the revolutionary Polaris architecture optimized for the 14nm FinFET process, the most cutting-edge process technology in the world featuring the smallest transistors ever used in a GPU, engineered to deliver unprecedented performance and power efficiency from incredibly small and thin chips.
• Extraordinary VR experiences never widely affordable before - With models starting at $199 SEP, the Radeon RX 480 is the most affordable solution for a premium VR experience, supplying the graphics capability necessary to bring high-quality PC VR experiences from Oculus and HTC3 to anyone who wants it.
• Future-proof technologies - The Radeon RX Series continues the Radeon tradition of innovation, like being first to 14nm FinFET process technology, first in memory types and bandwidth like HBM, and first to support low overhead gaming APIs. Gamers will enjoy these products for a long time to come with a range of "future-proof" benefits including:
  o Leading DirectX 12 and Vulkan gaming - The Polaris architecture-fueled Radeon RX Series is built to deliver phenomenal DirectX 9, DirectX 10, and DirectX 11 gaming performance, and designed to absolutely scream in DirectX 12 and Vulkan, the future of gaming. Polaris architecture uniquely supports asynchronous compute for superior experiences in games and VR applications using DirectX 12 and Vulkan. AMD brings gamers incredible DirectX 12 and Vulkan game experiences including phenomenal VR content, by collaborating with the top DirectX 12 and Vulkan developers in the world who want to develop on Radeon to bring the best games to market.
  o Next-generation display technologies - Radeon RX Series includes support for next-generation HDR gaming and video on new HDR monitors and TVs. The Radeon RX Series also supports HDMI 2.0b and DisplayPort 1.3/1.4 supporting the new generation of high-resolution HDR and high-refresh displays. The Radeon RX Series features exceptional accelerated H.265 encoding and decoding, enabling effortless streaming or recording of 10-bit 4K video at 60 FPS4.
  o Radeon Software designed to provide the best performance, features, stability and control - Equally as sophisticated as the Radeon RX Series graphics cards is the software that powers them. Radeon Software enables the ultimate in performance, features and stability to ensure an exceptionally smooth and fast out-of-box experience, and one that gets better with age as updates roll out.

View at TechPowerUp Main Site

 

[Jack1n]

Damn, those cards look so 2006.

 

[Fluffmeister]

My oxymoron detector exploded at affordable solution for a premium VR experience.

 

[ZoneDymo]

My oxymoron detector exploded at affordable solution for a premium VR experience.

well premium is also a synonym for quality/high value/good.
In this case the experience is of that high quality so its not quite an oxymoron

 

[natr0n]

Damn, those cards look so 2006.

With some fancy coolers on them it shouldn't even be a concern really.

 

[Prima.Vera]

Damn, those cards look so 2006.

Indeed. Here's our X1600 pro:

 

[xvi]

With some fancy coolers on them it shouldn't even be a concern really.

Probably more likely just a nice looking shroud rather than a new cooler.

 

[Fluffmeister]

well premium is also a synonym for quality/high value/good.
In this case the experience is of that high quality so its not quite an oxymoron

You might be on to something, clearly the only obstacle to VR becoming a mainstream success is those pesky graphics card prices.

 

[natr0n]

Probably more likely just a nice looking shroud rather than a new cooler.

yeah, was meaning that.

 

[ZoneDymo]

You might be on to something, clearly the only obstacle to VR becoming a mainstream success is those pesky graphics card prices.

Not saying that, but more money is more money, people have a finite amount really.
and I think the biggest obstacle really is not price at all but rather what is required to use it, for most people a simple set of glasses was too much for 3d on the tv, this is glasses and then some.

 

[Divide Overflow]

Full lineup? Vega won't be part of the RX series?

 

[Fluffmeister]

Full lineup? Vega won't be part of the RX series?

Vega is still some time off, as it stands Nvidia have the high-end market all to themselves.

 

[AsRock]

Peek of Full Line of Radeon RX Series

Really full line, 2 barely makes a line to me.

 

[Jism]

Well, hatts off for AMD bringing in cards to are equal to 1070 / fury performance, and starting from 200$ and above.

 

[Chaitanya]

Indeed. Here's our X1600 pro:

Thanks for reminding there was a time when graphics cards only needed a floppy power connector for extra power.

 

[ensabrenoir]

Well, hatts off for AMD bringing in cards to are equal to 1070 / fury performance, and starting from 200$ and above.

If this is true.....Amd better have a enormous amount of cards stockpiled. While a price like that is a God send to consumers, I question the business smarts..... Amd needs the money. When its your season, reap the harvest because you never know when the next drought will come.

 

[ZoneDymo]

If this is true.....Amd better have a enormous amount of cards stockpiled. While a price like that is a God send to consumers, I question the business smarts..... Amd needs the money. When its your season, reap the harvest because you never know when the next drought will come.

Ferrari vs Volkswagen, who do you think makes more profit?

 

[ensabrenoir]

Ferrari vs Volkswagen, who do you think makes more profit?

I understand your point. But even the volkswagens are priced to make a livable profit for the manufacturer. Ferrari's aren't high volume but i assure you the mark up is over 45% by the time the keys hit your hand. If Amd maintains a sizable mark up at this price....kudos to them. Just dont want to see them give away everthing for peanuts and struggle to survive like they have been.

 

[Jism]

I still wonder what those marges are when selling cards at 1070 performance for less then 200$.

Maybe AMD figured out producing cards could be cheaper, thus slapping nvidia in the face for producing the same cards but with much more margin (=profits)

 

[ViperXTR]

*Full Line of RX series
So RZ 490/Fury/Rage for Vega?

Small Single slot solution with 380X/970 speeds?

 

[Relayer]

Damn, those cards look so 2006.

No complaints if they are priced like it's 2006. As long as they don't perform like they're 2006.

 

[btarunr]

Indeed. Here's our X1600 pro:

And here's our GTX 950.

https://www.techpowerup.com/215406/nvidia-announces-the-geforce-gtx-950-graphics-card

 

[Totally]

Surprised no one has made a meme out of that pic

 

[geon2k2]

The small cooler usually says that they consume low power and/or are efficient, so let's see.
Its good that the 460 doesn't require an additional power cable. For enthusiasts this is not an issue, but for the average users, which maybe have a branded computer, which they want to upgrade its a big deal.

Either way its the performance that matter.
If they succeed to bring strong performance in that package, why not?

 

[laszlo]

this news is a repetitive combination of: "extraordinary","exceptional", "superior","revolutionary"."phenomenal" and i can continue......but better stop to avoid a headache

too much blablablablabla ... give me the numbers AMD