1. I think that if they could do more than that 3 GHz reliably, they would have. That is, if they are smart. I think you could realistically predict that in order to do what they have seem to have done, the CPU pipeline is going to be relatively short, cache will get hit often, and run hot, kind of like Intels CPUs. That means it's all up to the process, and not AMD.
It makes no sense, on a public demonstration to use a overclocked processor, which perhaps marginally makes it to 3.4 / 3.6 / 3.8GHz and later sell models that reach 3GHz for a base clockspeed.
You create a chip that balances in performance, power usage and efficiency, not max OC. The OC is just a gimmick which we might find important but not the AMD's primary goal.
So they have a ES which settles for 3GHz and perhaps 65 to 95W of TDP, and is able to compete against intels latest and best offering with 8 cores / 16 threads, and it beats it with a percentage.
If i'm not mistaken, that CPU is made from the same stuff the RX 480 is made of. And by all the looks of it it is a worthless OC'er since many cards dont reach 1400Mhz for longer then 5 minutes stable (watercooling that is). So knowing this AMD proberly pushes these CPU to already the TDP limit and we need a beefy motherboard with beefy VRM and all that, in order to push for even more.
2. Based on recent behavior for pricing at AMD, they'll likely go somewhere directly between that. They simply have to be able to meet demand, and that's not going to be easy for them if its good and if they price it too low. If they can match Intel performance and clocks, they are best to simply slightly undercut intel across the board. That might not be the best for enthusiasts, but its best for AMD for sure.
Maybe?
AMD needs sales in the low / mid section, but the higher section as well. Dont forget that enterprise market is WAYYY more important then consumers such as us, and that where enterprise is where the money is.
The SOC is actually a decent design, you only need a motherboard with simply AM4 socket, a decent TDP rating and your good to go. No more difference in socket, chipsets or mostly bios updates. However this cuts the ability to get cherry picked chipsets on for example the high-end AM3+ motherboards for example. Buying a crosshair IV or Z guaranteees you are able to hit 350Mhz HTT and more then 200W of TDP.
I'm confident that AMD has a decent chip, the work put into is paying off, now it needs contracts, decent pricing and they'll have a boost in sales, which is exactly what they need. Never forget the underdog, they already have all major contracts with Microsoft, Sony and Nintendo, their graphics part will be more and more important in the future when pushing for asynchronous compute.
And that is exactly where those Radeon cards will shine in. The RX480 is better then the 1060 when using Doom.