Stating facts, their products should speak for themselves. If your product is good enough then it will sell, without any comparisons or slides (especially slides that you make in wake of competing products coming out). RX 470 is a good card, but AMD seems to think well, a bit differently. And that's what my complaint was about.
No offense, although it will probably offend, but this is one of the stupidest comments I've ever seen. No one knows whether or not a product is good, unless people buy them then benchmark them, and post the results, so that everyone can see just how good it is. These slides to exactly that. Now people will know what kind of performance they should expect, and can buy what they need accordingly.
From a marketing standpoint, this is exactly what a company should do in the face of competition launching a competing product. If your product is better, then show people that it's better. For anyone who is complaining about these slides, they simply biased toward nVidia. For the first time in a long time, AMD is able to trump nVidia in the low and midrange. They addressed this first, intelligently, rather than tackle the high end, which consists of such a small percentage of the overall market. AMD scored huge, while nVidia has been trying to catch up. nVidia tackled the high end first, with 1080, 1070, Titan, but who has the money for those cards, not most people.
AMD's stock has gone up over 300% since last year. Anyone who has invested in AMD has made a shit ton of money and can make more. When AMD launches Vega and Zen, they will break $10/share. They are currently at $7.30. That's gonna be around 40% more. I, personally, am going to put more money into them now.
People should really be happy that AMD finally has competent management for the first time in a decade. The fact that they are making the right moves, offering 60fps for 1080P with Ultra settings for $200 is what everyone wanted. It forced nVidia to lower it's prices and to come up with offerings that are even lower priced, so that AMD can lower their prices even more. Competition is great for all of us, so why anyone would complain is beyond reason.
The 1060 6GB is a superior card to the RX480, side from DX12 titles like Doom where the 480 trumps the 1060, but it's 25% less expensive than the 1060 and the 1060 isn't 25% better than the RX480 in most situations, so the price to performance ratio is in favor of the 470/480 respectively.
I like these slides, it will make people neglect the 1050Ti and purchase 470/480's, which will help AMD complete the comeback it's already started to make.
When Zen comes out, the same thing is going to happen to Intel. Intel is already working on a response, but responses in the CPU industry take years to come to production, so AMD will have it's time in the limelight for a while. I personally feel that AMD has the potential to reach $20+ eventually, so long as management continues to make the right decisions. The fact that Lisa Su is Chinese, seems to be helping AMD land major Chinese contracts.
They won the contracts for the next XboX and Playstation. They lost the Nintendo Switch to nVidia, but they picked up Apple, which is good for them. The more money AMD makes, the more they can invest into R&D and the better the products they make, the better the competition, the lower prices go, the happier we all are.
This is great stuff from AMD marketing.
