Two Interesting AMD Prototypes Logged at Hyderabad Air Cargo

[btarunr]

The air cargo hub at Hyderabad International Airport in India, is where interesting hardware prototypes make a connection between long-haul cargo planes coming from the far-east, to Europe, and North America. Zauba sniffed out transit records of two AMD prototypes earlier this month; beginning with "Dracarys." You probably remember that as the fictional command given by "Game of Thrones" characters to make dragons breathe fire.

This is further described as having a "Fiji" ASIC and "SSD," indicating that this could be one of AMD's Radeon Pro SSG, graphics cards which use onboard SSDs as additional frame-buffer. Next up, is an "Ellesmere XT MXM." This is a mobile graphics MXM board with a full-fledged Polaris 10 "Ellesmere" ASIC. It could have all 2,304 stream processors enabled, even if not having the same clocks as the desktop Radeon RX 480.



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[Chaitanya]

Does AMD even have their India development centre working? I know nVidia's centre in Pune get a lot of early test samples.

 

[the54thvoid]

Was Dracarys Fiji or Vega? Either way, just get Vega to the consumers. Lots of us are waiting impatiently to see what it can do. Lots of us don't want to pay over the odds for Nvidia hardware.
Rumours suggested Vega would be out in the pro format later this year. Show us.....

 

[NC37]

Was Dracarys Fiji or Vega? Either way, just get Vega to the consumers. Lots of us are waiting impatiently to see what it can do. Lots of us don't want to pay over the odds for Nvidia hardware.
Rumours suggested Vega would be out in the pro format later this year. Show us.....

Unfortunately history has shown that when AMD has decent hardware, they still charge a premium. Not as bad as nVidia's 1-2k+ silliness but, still prohibitive.

One reason I kind of worry about Zen. If AMD really has a 16 thread i7 killer, will they price it cheap enough? Many may wait till Zen only to find those 8 core Zens launching at over $500 price tags just because Intel has set the standard and AMD will want to get the most out of it. Could be a year before those drop down lower. During that time, will AMD have a competitive Zen alternative to the i7 7700K? I'm sure they will but I wouldn't be surprised if it's $50 off the price for a Zen 4C/8T. Unless they run a 6C/12T in that price bracket. I wouldn't mind that as that would undercut Intel's Broadwell and likely be able to utilize more cost effective boards than those premium X99s.

 

[ratirt]

Unfortunately history has shown that when AMD has decent hardware, they still charge a premium. Not as bad as nVidia's 1-2k+ silliness but, still prohibitive.

One reason I kind of worry about Zen. If AMD really has a 16 thread i7 killer, will they price it cheap enough? Many may wait till Zen only to find those 8 core Zens launching at over $500 price tags just because Intel has set the standard and AMD will want to get the most out of it. Could be a year before those drop down lower. During that time, will AMD have a competitive Zen alternative to the i7 7700K? I'm sure they will but I wouldn't be surprised if it's $50 off the price for a Zen 4C/8T. Unless they run a 6C/12T in that price bracket. I wouldn't mind that as that would undercut Intel's Broadwell and likely be able to utilize more cost effective boards than those premium X99s.

I think this ZEN cpu will be a good start(knowing there's more coming). It definitely doesn't have to surpass in speed the Kaby or skylake CPU's but get close enough. AMD would definitely charge their zen's lower than Intel's price range mark for CPU's. Honestly intel is using this opportunity of AMD lack of response in the High-End CPU market to get a lot of cash for something that's not worth it. When Zen shows up it would benefit all of AMD and Intel consumers. Prices will be lower and you get to pick which one you really wanna go with. A good competition.

As for Vega. Well I'm exited cause its been a while since we saw such a architectural change and that's just awesome Looking forward for Vega wishing AMD to pull it off and kick at least a bit Nvidia's ass

 

[Fourstaff]

AMD would definitely charge their zen's lower than Intel's price range mark for CPU's.

AMD would only do such a thing if Zen is performing worse than its Intel's counterparts.

 

[ratirt]

AMD would only do such a thing if Zen is performing worse than its Intel's counterparts.

How do you know that? Maybe AMD won't do it and the prices will be lower. You speak with confidence but you have no idea. Stating that isn't making it easy to understand either. If you so sure about it tell us why and give some arguments supporting your statement.

 

[Vayra86]

How do you know that? Maybe AMD won't do it and the prices will be lower. You speak with confidence but you have no idea. Stating that isn't making it easy to understand either. If you so sure about it tell us why and give some arguments supporting your statement.

Because that is common business sense. You said it yourself, just the other way around. You consider Zen to end up below Skylake, and thus you expect them to price below Intel.

You guys are saying the same thing.

 

[ratirt]

Because that is common business sense. You said it yourself, just the other way around. You consider Zen to end up below Skylake, and thus you expect them to price below Intel.

You guys are saying the same thing.

Actually the other dude is saying that if zen performance doesn't match intel's then the price will drop assuming if they perform same the price of zen would be same as Intel's.
I disagree. I think if it performs same or better the price for zen would be lower than Intel's The question here is how much lower
Anyway time will show.

 

[phanbuey]

How do you know that? Maybe AMD won't do it and the prices will be lower. You speak with confidence but you have no idea. Stating that isn't making it easy to understand either. If you so sure about it tell us why and give some arguments supporting your statement.

Because they have done it before when their Athlon series was running circles around the Pentium 4. AMD was charging nosebleed prices for the FX series...

"AMD's latest "FX" enthusiast class dual-core CPU, the Athlon 64 FX-60, is sure to be a hit for those looking for the utmost performance with little compromise and not much regard for the budget. With a Processors In A Box (P.I.B) MSRP of a mighty steep $1031"
Read more at http://hothardware.com/reviews/amd-...usiasts-dual-core?page=13#HkHHq4GWPuj75oBC.99

I mean I think you're right - they will try to grab up market share by undercutting prices a bit, I just don't see that happening at the enthusiast level...

 

[captainskyhawk]

Because they have done it before when their Athlon series was running circles around the Pentium 4. AMD was charging nosebleed prices for the FX series...

"AMD's latest "FX" enthusiast class dual-core CPU, the Athlon 64 FX-60, is sure to be a hit for those looking for the utmost performance with little compromise and not much regard for the budget. With a Processors In A Box (P.I.B) MSRP of a mighty steep $1031"
Read more at http://hothardware.com/reviews/amd-...usiasts-dual-core?page=13#HkHHq4GWPuj75oBC.99

I mean I think you're right - they will try to grab up market share by undercutting prices a bit, I just don't see that happening at the enthusiast level...

It's amazing how many people don't remember that AMD once charged ~$1000 for a chip, back when they were on top.

These companies are out to make money, not perform charitable acts -- they charge high prices because it maximizes profit, that's all. It's not a question of "if" they will, it's a question of "when." It's just business.

 

[Totally]

Unfortunately history has shown that when AMD has decent hardware, they still charge a premium. Not as bad as nVidia's 1-2k+ silliness but, still prohibitive.

One reason I kind of worry about Zen. If AMD really has a 16 thread i7 killer, will they price it cheap enough? Many may wait till Zen only to find those 8 core Zens launching at over $500 price tags just because Intel has set the standard and AMD will want to get the most out of it. Could be a year before those drop down lower. During that time, will AMD have a competitive Zen alternative to the i7 7700K? I'm sure they will but I wouldn't be surprised if it's $50 off the price for a Zen 4C/8T. Unless they run a 6C/12T in that price bracket. I wouldn't mind that as that would undercut Intel's Broadwell and likely be able to utilize more cost effective boards than those premium X99s.

That's still much more preferable to NVidia's stance which "If you don't like that our card is $1k+, deal with it. You are certainly free to go buy a faster card."

 

[phanbuey]

That's still much more preferable to NVidia's stance which "If you don't like that our card is $1k+, deal with it. You are certainly free to go buy a faster card."

Yeah i mean they have always done that so we just kind of roll our eyes, and secretly hope that AMD will stick it to em.

Remember the 8800ULTRA? Sometimes their pricing is so ridiculous they end up sticking it to themselves.

lol

 

[FordGT90Concept]

"Magnum?" "DTV?" I'd be thrilled if AMD got into the IPTV business. There's a huge potential market there especially if they can hit the right price point.

 

[cdawall]

"Magnum?" "DTV?" I'd be thrilled if AMD got into the IPTV business. There's a huge potential market there especially if they can hit the right price point.

AMD embedded is already going into imaging machines so it isn't far fetched.

 

[ratirt]

Yeah they did charge 1000$ for their CPU's. Tell me what's the highest price of Intel's? Of course they are about the money that's why they do it. But reasonable price is still rare in that industry. AMD lost some market share and they will try to get it back. Lowering price is simple solution when offering something new and fast. Zen is that trick they are pulling off. It's not said that, if zen is successful they will leave it as it is. There's another one coming and price for it would be higher if it is a decent CPU. The thing is that Intel will lower prices for CPU's and that's a good thing for all of us consumers. I really hope it would get cheaper and I can get maybe something new. But my 3770k is doing splendidly. I'd rather not spend 500$ or 600$ for not much of an improvement. I'd rather buy a decent Vcard but prices are also sky-rocking now as well. AMD may change that so let them do it.