Now you're just imagining things. You would all gladly pay $400+ for a 6700K or 7700K, but you'd want an equally performing CPU from AMD for $200. How on Earth does that make any kind of sense?
Yeah, I never understand this sentiment and I have been seeing it all over recently, even on the GPU side. Intel's prices are a bit inflated, imo, due to the lack of competition from AMD's line-up but AMD is going to charge as much for these CPU's as their performance allows.
If Ryzen competes, actually competes, with Intel's i3-i7 line-up the pricing will be similar and rightfully so. Just because they're AMD doesn't mean they have to sell competitive products for 50% or even just considerably less than Intel's. They've HAD to sell Bulldozer -> Excavator chips for $<200 or they would have never sold any. The last time they were competitive they had SKU's from $100-$1,000+ and they are absolutely looking to increase their ASP's across the board.
I think it will probably end up looking something like 80-90% total platform cost (CPU/MOBO/RAM) of a competing z270/x99 setup.
If the 8c / 16t part does actually compete with the 6900K I think we'll end up with something like:
SR 8c / 16t - $550
SR 6c / 12t - $350 (Hello 7700K)
SR 4c / 8t - $250 (Hello 7600K)
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SR 4c / 4t and Below - <$150
Boards with similar feature sets to z270 a few bucks cheaper would bring your total platform cost a fair bit cheaper than an Intel setup with similar performance.
Unrelated: 'm really hoping we see x99-ish boards with PLX chips or something for additional pci-e lanes and functionality. I was really hoping x370 would follow in 790/890/990FX footsteps and offer 32-lanes for GPU in addition to what we're getting. X370 should of = x99, x300/B350 = z270, A320 = H270, Q, B etc.
That would leave wiggle room for non-SMT enabled parts in the gaps and also Raven Ridge APU's 2H 2017.