Raevenlord
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| Software | Windows 10 x64 |
Windows store and its Universal Windows Platform (UWP) apps have received a lukewarm response from users (to put it mildly). That said, Microsoft has been taking strides so as to lend credibility to its app store and increase awareness towards its apps, looking to garner the public's - and therefore, the developers' - attention. However, it's obvious that there is still a long way to go.
Now, Windows is looking to introduce Playable Ads on the Windows store. These aren't quite like what they sound - they aren't "playable" in the gaming sense of the word. What this is, is a renewed way for Windows users to try out the ads that Microsoft relentlessly pushes on its Windows Store, by allowing users to test apps through the Windows Store interface without having to go through the hassle of downloading them, testing them, being left wanting, and uninstalling them. With Playable Ads, users will be able to try out apps in the Windows Store interface, bypassing the need for downloads.
However, users will only have three minutes to pass judgment on whether the app is what they're looking for or not. After three minutes of testing a Playable Ad, users can then elect to buy the app or not, keeping their progress on the real, downloaded version of it. Users don't have to leave the app they're currently in to try Playable Ads - meaning, it will be essentially an app stream inside the Windows Store - and it's possible to quit the Playable Ad at any point - you're not locked in for the full three minutes.
Microsoft really is pulling all the moves on attracting developers to its platform, though - developers won't have any more trouble or coding to do so as to implement the new features. These are automatically handled by Microsoft itself as part of the development interface for UWP. I am reminded of a sweaty, hyped Steve Balmer chanting "Developers, developers, developers", for some reason.
The feature is still in a limited preview, and no timeline on a wider rollout of the feature has been given, but expect it to arrive sooner rather than later.
View at TechPowerUp Main Site
Now, Windows is looking to introduce Playable Ads on the Windows store. These aren't quite like what they sound - they aren't "playable" in the gaming sense of the word. What this is, is a renewed way for Windows users to try out the ads that Microsoft relentlessly pushes on its Windows Store, by allowing users to test apps through the Windows Store interface without having to go through the hassle of downloading them, testing them, being left wanting, and uninstalling them. With Playable Ads, users will be able to try out apps in the Windows Store interface, bypassing the need for downloads.
However, users will only have three minutes to pass judgment on whether the app is what they're looking for or not. After three minutes of testing a Playable Ad, users can then elect to buy the app or not, keeping their progress on the real, downloaded version of it. Users don't have to leave the app they're currently in to try Playable Ads - meaning, it will be essentially an app stream inside the Windows Store - and it's possible to quit the Playable Ad at any point - you're not locked in for the full three minutes.
Microsoft really is pulling all the moves on attracting developers to its platform, though - developers won't have any more trouble or coding to do so as to implement the new features. These are automatically handled by Microsoft itself as part of the development interface for UWP. I am reminded of a sweaty, hyped Steve Balmer chanting "Developers, developers, developers", for some reason.
The feature is still in a limited preview, and no timeline on a wider rollout of the feature has been given, but expect it to arrive sooner rather than later.
View at TechPowerUp Main Site
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