Spot on. Ubisoft games are all about that 'first look' and making a good first impression (note: ME:Andromeda has the same issue). The best (worst) example being the E3 visuals of Watch Dogs, compared to the in-game situation. I feel that of all Ubisoft released games of the past years, The Division is the ONLY open world game that really captures a unique vibe and actually looks interesting no matter how long you play it. The level of detail in there is tremendous, the animations are not only fluid but have a good feel to them, AND the game mechanics tie into the setting very well. Compare that to for example GR: Wildlands and it feels super generic. The vistas are nice, and when you get close you wonder if you're playing an ancient Far Cry with the wrong perspective (which, in fact, isn't far from the truth).
Unsurprisingly, the Division was developed by another studio, not a Ubisoft inhouse one.
As far as EA goes - those are specifically the games I love to pay 5 bucks for an some shady key site. Or revisit the game a few years later and pirate it. Its 20 hours of 'oh look this is new' and then you uninstall - classic EA fare since the post Mass Effect 3 era. Battlefield, well, that's a sacrifice I don't mind making since the crapshoot that was BF4's launch. BF3 still plays well, I have ZERO urge to get a newer version of Frostbite at a way too high price point. With BF I usually buy the whole package a year and a half post release - if I even get it