AMD Responds to NVIDIA's GPP: AIB Partners to Announce New Radeon-Exclusive Brands

[evernessince]

A lot of fluff but doesn't really saying anything other than "We can't compete in these performance niches so we'll spout platitudes instead ." Since the subject came up, all I can remember is the commercial for Burger King with the old granny muttering "Where's the beef ?". When nVidia came out w/ PhysX, AMD could have a) produced a competing technology or b) licensed it. When nVidia came out w/ G-Sync, they could have a) produced a competing technology or b) licensed it ...instead they chose c) Create a name similar to G-Sync, only provide a part of the technology and sell the lesser featured package at reduced price. AMD could have included a hardware module in the Freesync monitors, but they chose not to ... some Freesync monitor manufacturers did include such a MBR module but they were not well recived because when the Freesync monitors were able to offer motion blur reduction buy adding the necessary hardware, they no longer had that big price advantage... and AMD never jumped on the MBR bandwagon cause they chose instead to sell on price.

nVidia has been taking more and more control from it's board partners legally, driver wise and physically with successive generations. Now it is willing to give 3rd party vendors a boost by partnering with them to create high performance model lines that customers are willing to pay for. We will write our drivers so as to allow higher clocks, if during the install it detects PCBs that meet certain criteria with regard to voltage control, cooling, etc.

And if they do so, all they are saying that if you are using what we give you to increase mindshare and generate high margins, you can't allow our competitor to take advantage of the branding ***we*** helped you build. This is business as usual in America ... newsflash .... America is a capitalist dog eat dog country... deal with it. If you own a pizza joint, Coca Cola will give you a refrigerator to hold its products... you want to put Pepsi in there, you violate the licensing agreement and we take back OUR fridge.

Where's the beef ? If Asus calls the nVidia line Strix and their Radeon line Arez, so what ? If AMD says that Asus can't not sell an AMD based card called Arez, would there be such a steenk ? Buger King can sell a 1/4 pound burger but thye can not call it "the quarter pounder" There is nothing anti-competitive; nothing more sinister limiting the use of the name then there is about not putting our competitor's products in the free fridge we gave you. In the end, all AMD is saying ... "well we gonna offer free fridges too"... and now when we buy pizza, we'll see two fridges ...one with AMD stuff inside and one with nVidia ... great EXACTLY what I wanted ... a way to read the logo on top of the fridge telling me this is where I can find an nVidia product inside and here's where I can find and AMD product inside. Nothing anti competitive, more like truth in advertising. The nVidia Strix products of recent generations are overclocking by 14 - 31%. The AMD cards are in single digits for the most part. The only thing AMD loses by the name limiting partnership agreement is that no one will be purchasing a product thinking that because their nVidia Strix OC's 25%, their AMD Strix is capable of doing the same.

I hope Intel soon does the same as I am frustrated by confused users sending me proposed 8700k builds with X370 MoBos cause they think X370 is a cheaper version of the Z370.

First off, let's state the facts. Nvidia didn't come out with PhysX, it bought Ageia which is the company that made PhysX. Ageia's tech worked fine on AMD hardware before Nvidia bought them and then suddenly it didn't. Second, FreeSync have been reviewed by Tom's hardware and many other reputable tech reviewers and is identical to G-Sync. I don't know where you getting this "only provide a part of the technology and sell the lesser featured package at reduced price" but it's complete bullshit.

"Now it is willing to give 3rd party vendors a boost by partnering with them to create high performance model lines that customers are willing to pay for."

Nvidia was already doing this /facepalm

The only thing the GPP does it threaten to take away things these companies were already getting. Pass-through rebates, chip allocation, and marketing funds (all things stated in the GPP contract) were all being given out by Nvidia prior to the GPP.

FYI Nvidia didn't partner with ASUS to create the STRIX or ROG branding, ASUS made that themselves long ago.

"And if they do so, all they are saying that if you are using what we give you to increase mindshare and generate high margins, you can't allow our competitor to take advantage of the branding ***we*** helped you build."

Yeah like anyone was going to confuse an ASUS GEFORCE GTX 1080 STRIX with an ASUS RADEON RX Vega STRIX. How exactly is AMD benefiting from Nvidia's marketing here? You are telling me that the person is going to somehow ignore the "RADEON" or "GEFORCE" AND somehow ignore the model as well? Right, good luck with that one buddy.



Your comment is nothing more than conjecture, lies, and misinformation. Stop making excuses for Nvidia, that's all your doing here.

This ^^^.

Plus it always seems to be easier to rush in and defend the "little guy" or the "brave revolution RTG" against big bad green nVidia.

Quoting AdoredTV's latest video, around 18:00. AMD's fan base is some of the most toxic fan base in hardware forum.

If that's all you gleamed from that video, you obviously didn't watch it. You are part of the problem he pointed out.

 

[Space Lynx]

Second, FreeSync have been reviewed by Tom's hardware and many other reputable tech reviewers and is identical to G-Sync. I don't know where you getting this "only provide a part of the technology and sell the lesser featured package at reduced price" but it's complete bullshit.

I'd like to stay out of the arguments here, but just wanted to inform you that G-Sync works in Windowed mode for games, Freesync does not. Kind of a big deal, as a lot of games need to be in windowed mode for my gamma and color settings too automatically apply

 

[evernessince]

I'd like to stay out of the arguments here, but just wanted to inform you that G-Sync works in Windowed mode for games, Freesync does not. Kind of a big deal, as a lot of games need to be in windowed mode for my gamma and color settings too automatically apply

Free-Sync works in windowed mode. But yes, if you want to nitpick features Free-Sync also works over multiple display outputs while G-Sync does not. AMD had a software update in may of 2017 called FreeSync 2.0 that added the windowed mode feature.

 

[Space Lynx]

Free-Sync works in windowed mode. But yes, if you want to nitpick features Free-Sync also works over multiple display outputs while G-Sync does not. AMD had a software update in may of 2017 called FreeSync 2.0 that added the windowed mode feature.

Did not know that, that is awesome news. I haven't kept up with it in awhile.

 

[Xzibit]

First off, let's state the facts. Nvidia didn't come out with PhysX, it bought Ageia and renamed it PhysX. Ageia's tech worked fine on AMD hardware before Nvidia bought them and then suddenly it didn't. Second, FreeSync have been reviewed by Tom's hardware and many other reputable tech reviewers and is identical to G-Sync. I don't know where you getting this "only provide a part of the technology and sell the lesser featured package at reduced price" but it's complete bullshit.

Just have to nitpick this one part. Ageia actually named it PhysX not Nvidia.

Spoiler: Remember the PPUs. Well before Nvidia ever bought Ageia

 

[MuhammedAbdo]

First off, let's state the facts. Nvidia didn't come out with PhysX, it bought Ageia and renamed it PhysX. Ageia's tech worked fine on AMD hardware before Nvidia bought them and then suddenly it didn't. Second, FreeSync have been reviewed by Tom's hardware and many other reputable tech reviewers and is identical to G-Sync. I don't know where you getting this "only provide a part of the technology and sell the lesser featured package at reduced price" but it's complete bullshit.

No they haven't, the vast majority of freesync displays are pieces of garbage, with limited ranges, high latency, poor panels, reduced refresh rates and no Low Framerate Compensation, that's how they are sold at a cheap price. Only a handful of them supports wide ranges and Low Framerate Compensation, but those are sold at a high price, those are the ones that provide a near identical GSync experience. Unaware customers think they buy the best variable refresh rate displays at low prices, when in fact they are getting the short end of the stick, those displays support VRR the wrong way.

 

[evernessince]

Just have to nitpick this one part. Ageia actually named it PhysX not Nvidia.

Spoiler: Remember the PPUs. Well before Nvidia ever bought Ageia

Thanks!

 

[Xzibit]

No they haven't, the vast majority of freesync displays are pieces of garbage, with limited ranges, high latency, poor panels, reduced refresh rates and no Low Framerate Compensation, that's how they are sold at a cheap price. Only a handful of them supports wide ranges and Low Framerate Compensation, but those are sold at a high price, those are the ones that provide a near identical GSync experience. Unaware customers think they buy the best variable refresh rate displays at low prices, when in fact they are getting the short end of the stick, those displays support VRR the wrong way.

If only a manufacturer sold the same panel for both

Acer XF270HU MSRP $599 - Sale $399

Acer XB271HU MSRP $799 - Sale $599

Hmm.. Still a $200 difference

Acer also sells same panels for both FreeSync and G-Sync in 4k 60hz and 34" 21:9 144hz. I'll let you guess on the price difference. Here is a hint, see above

 

[evernessince]

No they haven't, the vast majority of freesync displays are pieces of garbage, with limited ranges, high latency, poor panels, reduced refresh rates and no Low Framerate Compensation, that's how they are sold at a cheap price. Only a handful of them supports wide ranges and Low Framerate Compensation, but those are sold at a high price, those are the ones that provide a near identical GSync experience. Unaware customers think they buy the best variable refresh rate displays at low prices, when in fact they are getting the short end of the stick, those displays support VRR the wrong way.

High latency? You're going to need to provide links to prove that.

LFC (Low Framerate compensation) isn't built into the panel silly, AMD drivers handle that. In fact FreeSync let's you choose which LFC tech you want to use. You can either use frame doubling (the exact same used with Nvidia G-Sync which is to simply display the same frame again), V-Sync, or nothing.

https://www.amd.com/Documents/freesync-lfc.pdf

"poor panels "

You do realize that many FreeSync monitors share the same panel as G-Sync monitors right. My Acer XF270hu is exactly the same as it's G-Sync counter part but with no G-Sync module. You are making hyperbolic statements that are all too easy to prove wrong.

"but those are sold at a high price, those are the ones that provide a near identical GSync experience"

Oh really? Did you just assume this? I'm guessing yes, given your previus sentences appear to be void of even rudimentary research. My Acer XF270hu cost $200 less than it's identical G-Sync counter-part. It's not like this is a hidden secret, G-Sync monitors cost on average $200 more than an identical FreeSync monitor. That's not even considering that you can actually get FreeSync monitors under $200 bucks where as you can't find new G-Sync monitors anywhere near that.

Are there lower quality FreeSync panels? Yes but that is simply because FreeSync is so easy to implement that manufacturers can add it on with no cost to themselves. There are more than 10 times the number of FreeSync monitors as there are G-Sync. Is it really so bad if people on a budget get FreeSync as an added bonus? Complaining that there are some lower quality FreeSync monitors is like complaining why anyone but Bugatti bothers making cars. They are great, if you can afford it. If that's your position, you are incredibly entitled.

Regardless, having a range of cheaper FreeSync panels isn't a negative reflection on the technology itself and we should in fact be happy that customers have a wider range products to choose from. Not everyone only want to buy panels certified by Nvidia.

 

[FordGT90Concept]

They need to retest that. AMD should turn vsync off in games and Enhanced Sync on in Radeon Settings.
https://www.tomshardware.com/news/amd-enhanced-sync-framrate-synchronization,35087.html

AMD’s new Enhanced Sync technology works with any display, whether it supports FreeSync or not. Enhanced Sync is a replacement for VSync (it's unclear if VSync remains as an option, but why would you use it?) and works hand-in-hand with FreeSync technology. Unlike VSync, Enhanced Sync doesn’t lock the frame rate maximum to the display’s refresh rate. Instead, it uncaps the frame rate to reduce latency in exchange for some mild tearing.

When your GPU can't output frames at the same pace as your monitors refresh rate, Enhanced Sync prioritizes decreased stutter over eliminating tearing. That is, where Vsync strives to remove tearing completely, Enhanced sync allows occasional tearing instead of allowing the GPU to repeat the previous frame and introduce a momentary stutter.

On topic (seriously, why does every AMD/NVIDIA thread devolve into fisticuffs?): it sounds to me like AMD is embracing the new brands NVIDIA forced AIBs to create. Well yeah, AMD is going to work with their AIB partners regardless of branding but AMD bent over and took it instead of fighting it. Not pleased with that. Legal action should be responded with legal action, not counter-marketing.

 

[Xzibit]

On topic (seriously, why does every AMD/NVIDIA thread devolve into fisticuffs?): it sounds to me like AMD is embracing the new brands NVIDIA forced AIBs to create. Well yeah, AMD is going to work with their AIB partners regardless of branding but it sounds to me like AMD bent over an took it instead of fighting it. Not pleased with that. Legal action should be responded with legal action, not counter-marketing.

AMDs legal fund was spent on sponsoring Ferrari Formula 1 team this year

FTC took 1yr to investigate Intel when AMD filed in that case. If they are going that route it's going to take awhile.

The FTC settlement applies to Central Processing Units, Graphics Processing Units and chipsets and prohibits Intel from using threats, bundled prices, or other offers to exclude or hamper competition or otherwise unreasonably inhibit the sale of competitive CPUs or GPUs. The settlement also prohibits Intel from deceiving computer manufacturers about the performance of non-Intel CPUs or GPUs.

The FTC sued Intel in December 2009 alleging that the company used anticompetitive tactics to cut off rivals’ access to the marketplace and deprive consumers of choice and innovation in the microchips that comprise computers’ central processing unit, or CPU. These chips are critical components that often are referred to as the “brains” of a computer. The action also challenged Intel’s conduct in markets for graphics processing units and other chips.
The FTC alleged that Intel’s anticompetitive practices violated Section 5 of the FTC Act, which is broader than the antitrust laws and prohibits unfair methods of competition and deceptive acts and practices in commerce. Unlike an antitrust violation, a violation of Section 5 cannot be used to establish liability for plaintiffs to seek triple damages in private litigation against the same defendant.
Under the settlement, Intel will be prohibited from:

• conditioning benefits to computer makers in exchange for their promise to buy chips from Intel exclusively or to refuse to buy chips from others; and
• retaliating against computer makers if they do business with non-Intel suppliers by withholding benefits from them.

As for the marketing. Anyone else find it interesting that the BFG CEO & Nvidia GeForce GTX General Manager now working for AMD made the "A Gamer's Choice" statement. Nvidia still has his blog author page up. He would know how things are played from the opposing side.

They are playing the hand that's been dealt to them.

AMD has a couple of CPU releases in a few hours. That will keep them busy and stir up the usual fisticuffs players in those threads.

 

[evernessince]

They need to retest that. AMD should turn vsync off in games and Enhanced Sync on in Radeon Settings.
https://www.tomshardware.com/news/amd-enhanced-sync-framrate-synchronization,35087.html



On topic (seriously, why does every AMD/NVIDIA thread devolve into fisticuffs?): it sounds to me like AMD is embracing the new brands NVIDIA forced AIBs to create. Well yeah, AMD is going to work with their AIB partners regardless of branding but AMD bent over and took it instead of fighting it. Not pleased with that. Legal action should be responded with legal action, not counter-marketing.

I don't think AMD currently has the evidence to take legal action. The people in the best place to gather evidence on the GPP would be the federal government, as they can subpena the AIBs and Nvidia. AMD can't do that. In this case AMD really can't do anything until after the government takes action. If it doesn't AMD might be SOL. It's not like AIBs are going to give AMD GPP documents or on the record statements, that would completely jerperdize their revenue. What do you think would happen to ASUS's Nvidia GPU allotment from Nvidia if they were testifying in court against Nvidia? There's an old saying in the legal world, you don't have to beat them, you just have to outlast them. Nvidia is easily capable of destroying ASUS's or GIGABYTE's revenue stream before the court case is even settled.

 

[bug]

I don't think AMD currently has the evidence to take legal action. The people in the best place to gather evidence on the GPP would be the federal government, as they can subpena the AIBs and Nvidia. AMD can't do that. In this case AMD really can't do anything until after the government takes action. If it doesn't AMD might be SOL. It's not like AIBs are going to give AMD GPP documents or on the record statements, that would completely jerperdize their revenue. What do you think would happen to ASUS's Nvidia GPU allotment from Nvidia if they were testifying in court against Nvidia? There's an old saying in the legal world, you don't have to beat them, you just have to outlast them. Nvidia is easily capable of destroying ASUS's or GIGABYTE's revenue stream before the court case is even settled.

Could it be that, despite forum laments, there is currently nothing to take to court yet? Because really, all that changed between now anf pre-GPP is stickers on boxes. Cards haven't been altered, inventory ratios didn't move.

 

[Xzibit]

I don't think AMD currently has the evidence to take legal action. The people in the best place to gather evidence on the GPP would be the federal government, as they can subpena the AIBs and Nvidia. AMD can't do that. In this case AMD really can't do anything until after the government takes action. If it doesn't AMD might be SOL. It's not like AIBs are going to give AMD GPP documents or on the record statements, that would completely jerperdize their revenue. What do you think would happen to ASUS's Nvidia GPU allotment from Nvidia if they were testifying in court against Nvidia? There's an old saying in the legal world, you don't have to beat them, you just have to outlast them. Nvidia is easily capable of destroying ASUS's or GIGABYTE's revenue stream before the court case is even settled.

XFX anyone ?...

Time wise its interestingly humorous if you look at it through Kyles opinion as to why this is happening. Intel & AMD team up with Kaby Lake-G.

Looking back at some of the quotes

This is an action the industry needs and one that consumers deserve. ... The facts are clear. ... The more successful we became, the bigger threat we were to Intels monopoly. Instead of creating competitive GPU solutions and competing on the merits of their products, Intel has resorted to unlawful acts to stop us.

Remember this involved IBM, HP & Dell, Some who reportedly havent sign on to GPP. So when people dismiss it "it could never happen" they kind of forget it did and even back then you had quotes like this

The three technology companies that were supposed to have been the targets of Intel’s threats are all as large or larger than Intel. Each has armies of lawyers. It would certainly been common knowledge among senior management at IBM, HP, and Dell that Intel was using unfair tactics to keep their business. And, yet, these managers and their attorneys would have to have let this systematic behavior go on for years.

Take into account that FTC ruling and Larrabee discontinue time since this effected GPUs too.

Now that some of the FTC restrictions are up/expire. Intel partners with AMD and is ramping up their dGPU division with Raja and company. Nvidia doing a turn-about with GPP.

An interesting view point

 

[MuhammedAbdo]

Acer XF270HU MSRP $599 - Sale $399

Acer XB271HU MSRP $799 - Sale $599

That's blatantly wrong, these are not the same panels whatsoever! The GSync panel has higher nits (350 nits), has higher refresh rate (can go to 165Hz), while the FreeSync monitor only has 300 nits, only goes to 144Hz, and has a limited range of 40-144Hz coverage for FreeSync. So Yeah you just proved my point.

LFC (Low Framerate compensation) isn't built into the panel silly, AMD drivers handle that. In fact FreeSync let's you choose which LFC tech you want to use. You can either use frame doubling (the exact same used with Nvidia G-Sync which is to simply display the same frame again), V-Sync, or nothing.

WRONG! It needs specific monitors with specific hardware features to be enabled via software, otherwise you are out of luck:

There are a couple of things to keep in mind with AMD's LFC technology though. First, it is automatically enabled on supported monitors and there is no ability to turn the feature on or off manually. Not usually a big deal - but I do worry that we'll find edge cases where LFC will affect game play negatively, and having the ability to turn this new feature off when you want would help troubleshooting at the very least.

Also, AMD's LFC can only be enabled on monitors in which the maximum refresh rate is 2.5x (or more) higher than the minimum variable refresh rate. Do you have a monitor with a 40-144Hz FreeSync range? You're good. Do you have one of the first 48-75Hz displays? Sorry, you are out luck. AMD has a wide range of FreeSync monitors on the market today and they don't actively advertise that range, so you won't know for sure without reading other reviews (like ours) if your monitor will support Low Frame Rate Compensation or not - which could be a concern for buyers going forward. 4K FreeSync monitors which often have a ~32Hz to 60Hz range will not have the ability to support LFC, which is unfortunate as this is one key configuration where the feature is needed! (As another aside, this might explain why NVIDIA has been more selective in its panel selection for G-Sync monitors; even though they frame double in hardware they still need at least ~2x between the minimum and maximum refresh rates.)

https://www.pcper.com/reviews/Graph...on-Improves-FreeSync-and-Frame-Pacing-Support

 

[Xzibit]

That's blatantly wrong, these are not the same panels whatsoever! The GSync panel has higher nits (350 nits), has higher refresh rate (can go to 165Hz), while the FreeSync monitor only has 300 nits, only goes to 144Hz, and has a limited range of 40-144Hz coverage for FreeSync. So Yeah you just proved my point.

Really? Thats what your clinging on to? The Acer XB270HU was discontinued and the Acer XB271HU replaced it new predator shell added 50nits (Holy smokes let me calibrate for that) and Overclocked it (yay, higher RTC. Oh, wait has that ever been a good thing)

Standard Refresh Rate 144 Hz
Overclock Refresh Rate 165 Hz

 

[moproblems99]

You can pretty sure that when nVidia, or any company really, implements a plan like this it is not in the consumers best interest. This is fully about putting more money in their pocket. Nothing more, nothing less. They probably aren't worried about the legality aspect because US courts take so long that the money and market share (if they could really gain more there) will far out weigh any punishment they get. Although, really, the only thing it doesn't affect anything for those here but for the average Joe or Jane which happens to be where most of the money is. Great move by them but sucks for us.

I do have to chuckle at these Master and Expert ratings. When known brand supporters have the opposite brand as an Expert, Master, or Champion, I don't think it works. Or when people have crypto expert tagged to them even though they don't have the slightest idea how crypto works.

 

[MuhammedAbdo]

Really? Thats what your clinging on to? The Acer XB270HU was discontinued and the Acer XB271HU replaced it new predator shell added 50nits (Holy smokes let me calibrate for that) and Overclocked it (yay, higher RTC. Oh, wait has that ever been a good thing)

And increased in price, It still also lacks proper LFC and still has a limited sync range of 40-144Hz, while GSync works from 0 to 165Hz. That alone is worth a price premium on it's own.

 

[Xzibit]

And increased in price, It still also lacks LFC and still has a limited sync range of 40-144Hz, while GSync works from 0 to 165Hz. That alone is worth a price premium on it's own.

Increase in price: No - XB270HU MSRP $799
Lacks LFC: No - AMD has a list of monitors which support LFC. Acer XF270HU does. You also just quoted in post #90 but still say it doesn't.

AMD's LFC can only be enabled on monitors in which the maximum refresh rate is 2.5x (or more) higher than the minimum variable refresh rate. Do you have a monitor with a 40-144Hz FreeSync range? You're good

Is it worth the price premium? If your having that much of a frame discrepancy any kind of VRR ain't gonna help you.

 

[MuhammedAbdo]

Lacks LFC: No - AMD has a list of monitors which support LFC. Acer XF270HU does. You also just quoted in post #90 but still say it doesn't.

I actually corrected my post before you replied. Yes it does support it, barely though. The quality is bad.

Is it worth the price premium? If your having that much of a frame discrepancy any kind of VRR ain't gonna help you.

Yes it is worth it. And no it helps.

 

[moproblems99]

while GSync works from 0 to 165Hz

Pretty sure if you are in the 0 - 30 range, you have bigger problems.

 

[Xzibit]

Forbes: AMD Wants To Hear From GPU Resellers And Partners Bullied By Nvidia

Here's what Herkelman -- who was a former GeForce marketing executive at Nvidia -- had to say on Twitter:

I wanted to personally thank all of our resellers who are attending our AMD sales event in London this week, it was a pleasure catching up with you and thank you for your support. Many of you told me how our competition tries to use funding and allocation to restrict or block your ability to market and sell Radeon based products in the manner you and your customers desire. I want to let you know that your voices have been heard and that I welcome any others who have encountered similar experiences to reach out to me

 

[TheinsanegamerN]

enjoy your toothpaste and new motherboard each year, or if nothing else, being left in the dark on whether or not you will need a new motherboard next release. cause communication is so overrated between a company and its consumers...

Who upgrades every year? A LOT of people are still running sandy or ivy bridge, and i'd bet people on those older platforms will be the primary audience for things like the 9000 series. You upgrade for a better mobo with new features, not more CPU performance, and as a result, most dont end up caring about whether a new CPU will work on an old platform, because most upgrade for the new platform.

Like myself. I dont want a ryzen desktop for the 8 cores, my 3570k per core is faster then a 4 GHz 1700 in games, which is why I have a desktop. I want a ryzen rig for the NVMe and the extra PCIe 3 lanes.

It doesnt matter if you run intel or AMD, some people will upgrade every year, but most will hand onto the platform until it no longer works, or a new feature comes along. And the toothpaste thing takes a full 40 seconds to fix, its not the end of the world (and as a reminder, AMD now uses that toothpaste on their APUs *sad trombone*)

 

[Sasqui]

I love AMD... there I said it. NVidia has great products but lousy principles.

The end.

 

[Countryside]

This ^^^.

Plus it always seems to be easier to rush in and defend the "little guy" or the "brave revolution RTG" against big bad green nVidia.

Quoting AdoredTV's latest video, around 18:00. AMD's fan base is some of the most toxic fan base in hardware forum.

Do you realize that all fan bases are living under an illusion.

Now what are you saying "Their GPU are not that great for gaming to begin with: hot, slow, power hungry. Fact is that the 470 and the 570 are ideal for 1080p.

My recommendation for you is " First get your facts straight then distort them at your leisure"