AMD should just admit that TR is not selling well, and drop the price down to $400. Like the FX-9590, which started at $920, quickly dropped to $400,and now goes for $109 (TR has already dropped 25%). Or maybe they just want to finally get some good Intel systems in their offices, with an acceptable explanation for why they're using the competition's product. Personally I think few will make that trade, maybe a couple die-hard AMD fan who secretly entered the contest, hoping to win one and sell it. Either way AMD won't lose, because TR CPUs can't do them any good sitting on a shelf, might as well use them for a cheap advertising stunt. This could backfire on them, though, making them the laughingstock when nobody wants to trade.