No, they simply had very weak competition from AMD so they didn't need to bother. Made them shedloads of money, so actually a very clever strategy for them, at our expense. AMD would have done the same if the roles were reversed.
EDIT: I remember just how expensive those Athlons were back in 2005 when AMD was on top, proving my point.
Hell, the FX's were even worse. $1000 for a single core CPU LOL.
AMD pulls the same shenanigans as intel and nvidia (took them 5 years to compete with first gen core 2 after sitting on their laurels for years with athlon 64) when possible, they've just been on the ropes so long nobody remembers the early to mid 2000s.
AMD has no reason to up there prices compared to Intel.
AMD offers a competitive product while offering lower prices which is win for the consumer
I don’t understand why so many hang on to intel gaming performance when in most games is only about 10%. Is 10% really worth the price difference when both can handle any game above 100FPS
You clearly are not familiar with capitalism. AMD could absolutely take advantage of this with ryzen 3000, pushing the price up another $20-30 to make some extra margins. If they dont do that, they'll lose out on extra cash.
It is the nature of business. Sure, being good for the consumer is nice and all, but being nice doesnt pay the bills, making money does, and when the rest of the market shoots up, you follow suit unless you are confident you can capture a significant portion of the market with your lower prices. AMD may be at that point right now, but watch, if this continues, ryzen prices will increase sooner or later.