DigiTimes: Gigabyte Looking to Cut up to 10% of Its Workforce, Lower Marketing Expenses

[Raevenlord]

DigiTimes, citing sources familiar on the matter, have reported that Gigabyte is looking to improve its financial outlook amidst not-so-rosy projections for the graphics card and motherboard markets 2019 (with the former being expected to shrink, while the latter is to stay weak). The way they're going to do this, according to the report, is twofold: cutting on marketing expenses and the enrolled workforce. According to the report, he motherboard-bound employees are expected to be the ones coming out of the gates, for now.

To give some context to the weak motherboard demand, Gigabyte is reported to have shipped 16 million motherboards back in 2016 - and the objective for 2019 is to sell above 10 million units, a huge decrease in three years. As to grpahics cards, demand is now finding its non-cryptocurrency-driven quota, as shipments for graphics cards in 2019 are expected to reach the levels of 2016, at 3.5 million units sold - a strong decrease from 2017's 4.8 million units. It seems that Gigabyte has also been working on delivering products that offer higher profits than their usual outings, though, with multiple halo products (such as the Gigabyte Z390 Aorus Xtreme Waterforce, for example, which is available and retailing for $899 [or €1049 in Europe!]). These top-tier products have higher ASP and profits for the manufacturer than budget solutions, and look like a way for Gigabyte to look for higher earnings on a slimmer market.



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[Vayra86]

Pro tip: reboot your RMA department and be vocal about it. Its the worst in the business at this point.

 

[AltCapwn]

Pro tip: reboot your RMA department and be vocal about it. Its the worst in the business at this point.

That's exactly my thoughts!

Even if the stuff looks good, I don't want to deal with a dysfunctional after-sales department. When I build computers for my friends, I don't buy Gigabyte just for this reason and I'm ready to pay 20-50$ more just to be with a company that doesn't sabotage your card when you ship it to them so that they can say that it's not under warranty anymore .

 

[bubbleawsome]

Pro tip: reboot your RMA department and be vocal about it. Its the worst in the business at this point.

I agree, I had a 280x by them and when it failed they send it back with a busted cooler. Finally got another one back that worked but it wasn't quite stable unless I underclocked it. Mess of an RMA department.

 

[eidairaman1]

Pro tip: reboot your RMA department and be vocal about it. Its the worst in the business at this point.

I'd tell them on Social Media

I agree, I had a 280x by them and when it failed they send it back with a busted cooler. Finally got another one back that worked but it wasn't quite stable unless I underclocked it. Mess of an RMA department.

Windforce are cheap garbage.

It seems when they revise motherboards their quality get's worse- PCChips anyone???

 

[R0H1T]

Expect this to spread to other manufacturers & parts of the economy worldwide, there's a distinct possibility that the next global recession/slowdown is just around the corner!

 

[Deleted member 67555]

Gigabyte was my favorite for years.
Sad.
But that's what you get when you cut corners.

 

[unikin]

Gigabyte was my favorite for years.
Sad.
But that's what you get when you cut corners.

It could be... Tech and IT companies are usually canaries in the mine and getting hit across the board. Looking at yearly prices of copper and oil plus China's slower industrial growth, things are not looking rosy for global economy.

 

[barku]

After my z170 gaming5 rma experience, I never install any gigabyte product in my case