Apple Announces Groundbreaking Mac Pro and Pro Display XDR

[SL2]

You mean we missed what Apple says makes it ground breaking! Apple is the king of technology marketing, they make unsubstantiated claims more than anyone in any industry.

No.
Specs.
The person who is solely looking at the diagonal size is clearly missing the point.
That doesn't mean that I think it's worth it.

 

[Prima.Vera]

1000$ for a monitor stand....
You gotta "love" Apple and their callous business.

 

[remixedcat]

apple:

make computing grate again

 

[Zareek]

Apple are great at marketing, yes, but those specs beat any monitor out there (though not in refresh rate or response times, obviously). The marketing here is mainly just a spec sheet plus some adjectives. And, frankly, Apple's monitor history (unlike their PC history) is quite impeccable even if they failed to update their old cinema display for ages. Of course people should wait for reviews, but there's very little doubt this will be an amazing display for its intended applications - and even great value for those doing color-critical work, if it can match or beat reference monitors like they say.

Okay I guess this monitor lies outside my give a crap sphere. I'm up for good color, 100% sRGB, yes please but sustained 1000nit burn out your retinas bright doesn't seem like a good thing to me. Do people edit photos and videos on the beach or something?

No.
Specs.
The person who is solely looking at the diagonal size is clearly missing the point.
That doesn't mean that I think it's worth it.

The diagonal size is easy to make fun of because I know you can pay way more than $5000 for a nice 70+ inch display. Despite their above average track record with regards to displays, until a third party reviews one, I believe absolutely nothing Apple says about it. Don't get me started on why...

 

[SL2]

Despite their above average track record with regards to displays, until a third party reviews one, I believe absolutely nothing Apple says about it. Don't get me started on why...

So for instance, do you believe that the actual resolution might be slightly under the advertised 6016 x 3384?

 

[HwGeek]

Pro Display XDR produces an industry-leading 1000 nits of full-screen sustained brightness and 1600 nits at its peak.* It gives you the power to maintain extreme brightness without ever dimming.
* In temperatures less than 25° C.

Monitor temp needs to be under 25° C? it's going to be Freezing at the office.

Also can it be used with windows PC's with TB3 too or only Mac/Hakintosh? I love my 5K monitor and maybe in future it could be nice upgrade.

 

[Valantar]

Monitor temp needs to be under 25° C? it's going to be Freezing at the office.

Also can it be used with windows PC's with TB3 too or only Mac/Hakintosh? I love my 5K monitor and maybe in future it could be nice upgrade.

That sounds like ambient temps need to be under 25° C. That's quite comfy, only a problem if you're in Japan or elsewhere where there's a hard limit on A/C usage.

Okay I guess this monitor lies outside my give a crap sphere. I'm up for good color, 100% sRGB, yes please but sustained 1000nit burn out your retinas bright doesn't seem like a good thing to me. Do people edit photos and videos on the beach or something?

I agree, it's entirely outside of my give a crap-sphere, other than a general fascination with improvements in display technologies. 1000 nits sustained can probably be useful for editing HDR video and pictures - after all, you might have the same image on-screen for quite extended periods of time while color grading or otherwise adjusting it, even if it'll only be on screen for a few seconds in the final product. It'll also save you the hassle from turning down/off the lights if you're working on HDR material for extended periods - watching HDR in the dark is good for entertainment, but not good for your eyes if that's your work environment.

 

[Zareek]

So for instance, do you believe that the actual resolution might be slightly under the advertised 6016 x 3384?

There are already 8K 32" monitors on the market why would they lie about it being 6K? No, it will be something like the 1000nits sustained is only when the ambient temperature is below 20c. Something with plausible deniability. Then again, they already have hundreds of lawsuits(the majority of them class action)pending or in litigation against them, what is one more!

 

[Static~Charge]

So it will cost you about 14,000 for the top model then?

The Verge did a cost estimate. Fully loaded, it's a lot higher than that:

Apple’s top spec Mac Pro will likely cost at least $35,000

That’s before you count the GPUs or a Pro Display XDR screen

www.theverge.com

 

[Kapone33]

The Verge did a cost estimate. Fully loaded, it's a lot higher than that:

Apple’s top spec Mac Pro will likely cost at least $35,000

That’s before you count the GPUs or a Pro Display XDR screen

www.theverge.com

So do I want a new fully loaded SUV or the top Mac pro. The Apple tax must be pretty heavy on this one

 

[Red_Machine]

It's hardly groundbreaking when they're returning to a form factor that they used five years ago.

 

[juiseman]

I just can't get past the $1000 monitor stand...lol
This must be one hell of a stand......does it do the dishes? and cook breakfast? take care of other needs on a daily basis?


Apple is getting ridiculous......

I have and like my older Mac Pro; but I got it dirt cheap for under $200 then upgraded and Flashed ect....works great and I do like a lot of things about Mac OS...
There is no way I could ever afford any thing new from them.
I honestly think some people buy their stuff just for appearance or social status.

Maybe when this new Mac pro reaches the 10 year mark I'll buy another one......

 

[wiyosaya]

"Breakthrough" I think is pushing it.

With a 28 core Xeon processor, 2 Vega II cards and the amount of pixels a 6K screen must require you will not even have to turn your furnace on in the winter, with the amount of heat the cooling array will fail to keep in check.

I think you have found the proper use for it.

 

[shoman24v]

The Mac Pro is definitely not for the average consumer market. They are selling this machine to target a very specific use and audience. But, my guess is, you will be able to walk into an Apple store and buy one, just like any other Apple device they sell, giving people the impression that it is for the average consumer.

The monitor price is just ridiculous. They should not have sold the stand separately and said it's $1,000. They should have have packaged them together as one price.

Time will tell whether the Mac Pro or the Pro Display will sell.

 

[Valantar]

The Mac Pro is definitely not for the average consumer market. They are selling this machine to target a very specific use and audience. But, my guess is, you will be able to walk into an Apple store and buy one, just like any other Apple device they sell, giving people the impression that it is for the average consumer.

The monitor price is just ridiculous. They should not have sold the stand separately and said it's $1,000. They should have have packaged them together as one price.

Time will tell whether the Mac Pro or the Pro Display will sell.

Both will sell. There's enough of a captive audience of professionals using mac-only or heavily mac-optimized software (still!) that any pro-grade workstation will sell in decent quantities no matter what. Heck, even the trashcan did, and that was pretty much universally hated by its users. The monitor will sell simply because pro designers and photographers are always looking for better display technology, and for photographers buying multiple $3-5000 cameras and lenses each year, a price like this isn't much of a hindrance. For video work those budgets usually at least double (and scale far, far higher - Red cameras easily hit $50 000, and Arri or other more established brands easily double that, making this even less of an issue. Never underestimate the ridiculous equipment budgets of the creative industries.

 

[Valantar]

Yeah, even if steel tariffs made the Caselabs bankruptcy happen quicker, it is very likely that it would have happened no matter what. Low sales volumes, extremely high prices, probably coupled with expensive/cost-be-damned R&D/design processes, and not a single mass-market/low-end case to serve as an entry model - that's a very tough business model to maintain.

 

[sneekypeet]

Yeah, even if steel tariffs made the Caselabs bankruptcy happen quicker, it is very likely that it would have happened no matter what. Low sales volumes, extremely high prices, probably coupled with expensive/cost-be-damned R&D/design processes, and not a single mass-market/low-end case to serve as an entry model - that's a very tough business model to maintain.

Steel tariffs closing a company that made aluminum cases. Yeah, I can see where that works.

 

[bogmali]

Thread cleansed of political non-sense and infractions/thread bans to follow