Intel Plans to Launch Its Discrete GPU Lineup Starting at $200

[AleksandarK]

During interview with Russian YouTube channel called PRO Hi-Tech, Raja Koduri, Intel's chief architect and senior vice president of architecture, software and graphics, talked about his career, why he left AMD, and where Intel is going with its discrete GPU attempts. However, one of the most notable things Mr Koduri said was regarding upcoming GPU lineup code-named Arctic Sound. He noted that Intel plans to release first GPU as a mid-range model at a price of $200, while enterprise solutions that utilize HBM memory will follow that.

Koduri said that he wants to replicate AMD's strategy of capturing high-volume price-points, such as the $199 Radeon RX 480. The plan here is to bring an affordable, good performing GPU to the masses - "GPUs for everyone" as he calls them. Additionally, he states that Intel's current strategy revolves around price, not performance, providing best possible value to consumers. Intel's approach for the next two or three years is to launch a complete lineup of GPUs, with a common architecture being used for everything from iGPUs found inside consumer CPUs to data-center GPUs.



Update: PRO Hi-Tech has posted a snippet of Raja Koduri interview, without the Russian overlay commentary. What he said was actually: "...Eventually our architecture, as publicly said, has to get from mainstream, which is starting at around $100, all the way to data-center class graphics with HBM memory...". This means that the previous speculation about $200 graphics card is false, as he didn't say that. All he said is that Intel wants to enter the "mainstream" GPU market and work its way up to data center.

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[Frick]

What's their timelime? Also I relly hope it'll be decent value for money.

 

[B-Real]

"GPUs for everyone" as he calls them"

As an Intel product, I can hardly believe this at this point, but hey, go along and we will see, good luck there.

 

[bonehead123]

Intel's current strategy revolves around price, not performance, providing best possible value to consumers

In other words, cheap but slow-assed, underperforming loads of crap gpu's that won't even run Crysis at 480p, hahahahaha

 

[las]

In other words, cheap but slow-assed, underperforming loads of crap gpu's that won't even run Crysis at 480p, hahahahaha

The 512 core version could have up to 14.7 TFLOPS depending on clockspeeds. FP32. Thats more than 2080 Ti.

I don't think it will beat 2080 Ti in gaming tho... xD but Intel could have something decent up their sleeve here. The 10th gen mobile chips are not bad in the iGPU department. 3 times faster than 9th gen on average and this is with very low core count and clockspeed.

Looking forward to see the performance on these 4 dGPU's.

 

[Vayra86]

Pointless news item given the lack of a product stack, or even the vaguest idea of performance of their dedicated GPUs. Replicating AMD's strategy...yeah. That worked out very well for them. Go Raja... Keep chasing yesterdays' performance, we really need more of that.

I really do hope this is not the long term strategy and just something born out of necessity. Everyone understands you can't make a very large GPU from the get-go. Its okay. Just be honest about it instead of trying to sell it as a loser's strategy.

Seriously, this man and PR... Inb4 the first Linus clip where he drops a Xe.

There is a serious problem with the way this guy sees the market. A GPU is more than a few transistors and PCB. Its a package that offers solid gaming. Intel and AMD competing on price versus a competitor that competes on quality and easily matches any price point... boy I wonder what'll happen next. The article mentions 'value'... value is not price. Value is what you 'feel' you get in return for a price.

They are going to need more than 'save $50 today!' to topple that leather coat.

 

[ratirt]

They need to start with something. They are starting from scratch so GPU for masses is the only way to start being in the market as a GPU producer. Adjust the pricing and offer mid range performance product. Not a bad idea. Hope Intel can pull this one off.

Pointless news item given the lack of a product stack, or even the vaguest idea of performance of their dedicated GPUs. Replicating AMD's strategy...yeah. That worked out very well for them. Go Raja... Keep chasing yesterdays' performance, we really need more of that.

I really do hope this is not the long term strategy and just something born out of necessity. Everyone understands you can't make a very large GPU from the get-go. Its okay. Just be honest about it instead of trying to sell it as a loser's strategy.

Seriously, this man and PR... Inb4 the first Linus clip where he drops a Xe.

Oh boy.

 

[m3gaj3ans]

Pointless news item given the lack of a product stack, or even the vaguest idea of performance of their dedicated GPUs. Replicating AMD's strategy...yeah. That worked out very well for them. Go Raja... Keep chasing yesterdays' performance, we really need more of that.

I really do hope this is not the long term strategy and just something born out of necessity. Everyone understands you can't make a very large GPU from the get-go. Its okay. Just be honest about it instead of trying to sell it as a loser's strategy.

Seriously, this man and PR... Inb4 the first Linus clip where he drops a Xe.

GPU is much bigger than gaming I'm pretty sure intels actual focus will not be gaming but an expansion of AI inference, partnered up with movidius myriad X intel are possibly aiming to provide complete EDGE AI solutions. CPU/GPU and all.

but yes this does seem a bit of a meh moment.

 

[Vayra86]

GPU is much bigger than gaming I'm pretty sure intels actual focus will not be gaming but an expansion of AI inference, partnered up with movidius myriad X intel are possibly aiming to provide complete EDGE AI solutions. CPU/GPU and all.

but yes this does seem a bit of a meh moment.

Absolutely and that is good for longevity and continued improvement, but I only care about GPUs for gaming. I don't give a damn about Intel offering great datacenter GPUs, just as much as I don't care about Nvidia's overpriced DGX and Titan ZQPXV

We have already seen this is not a trickle down kind of world. The die size of datacenter GPUs aligns right along with top-end gaming.

 

[m3gaj3ans]

Absolutely and that is good for longevity and continued improvement, but I only care about GPUs for gaming. I don't give a damn about Intel offering great datacenter GPUs, just as much as I don't care about Nvidia's overpriced DGX and Titan ZQPXV

We have already seen this is not a trickle down kind of world. The die size of datacenter GPUs aligns right along with top-end gaming.

Totally understand that, I think we will be waiting a while for meaningful releases, I am only personally interested as a product manager in embedded computing

 

[dj-electric]

Intel is having an ego trip with their graphics team atm.
Deliver first, ego later

 

[HD64G]

Exactly what any sensible person could predict for their 2nd try (Larrabee anyone?) on this market. A low-mid tier GPU to get some market share and get much feedback from users to allow faster and better debugging for the awful drivers I think they will have at first, without risking low yields, high costs, bad reputation competing the more experienced AMD & nVidia for higher tier GPUs.

 

[Space Lynx]

well thanks for nothing Intel. I can't game at 1080p anymore, so I guess I am buying RTX 3080 Ti and retiring from the hobby late next year. 1440p high refresh and dunzo

 

[DeathtoGnomes]

intel's current strategy revolves around price, not performance, providing best possible value to consumers.

so, cash grab.

The plan is simple, craft weaksauce cheap cards, and drive Nvidia fans insane while driving their stock price down too. AMD will lose some market share but not as much as Nvidia.

 

[Darmok N Jalad]

Low cost, high volume is a good approach to start out. They need to build a user base in order to make further development a worthwhile effort. I suppose they could just aim for the moon and try to be the best out of the gate, but that is expensive and they have no credibility with the gaming market. They started off with a lot of potential with Sandy Bridge, but then they let their IGPs stagnate during the 10nm years of woe.

 

[Solaris17]

This is big though. And it makes sense. Intel doesn’t have enough performance 3D experience to drop a product stack in the high end segment. They also wouldn’t want to do that and fail.

If they can be competitive in the low and midrange budget though for a few years to get there bearings, that’s huge.

If they are successful within %s or straight beating the competition in low med end segments (lest we forget data center GPU pricing is atrocious) then just let Intel R&D money do the rest.

It may be naive and wishful thinking, but iv got no problems with Intel ruffling AMD ir Nvidias feathers. With enough money anything is possible, and Intels got plenty of that.

 

[nguyen]

welcome to Polaris V2

 

[eidairaman1]

AI is Intel's main focus

 

[64K]

If all that Intel manages is entry level through mid-range then that is what most gamers buy anyway. If the price, performance, quality and driver support are all good then they should do well.

 

[juiseman]

I bet they will integrate well with their IGPU's and
get a small performance boost; like a crossfire/ SLI type thing.
This will be a selling point for their CPU's as well...

 

[Xaled]

Nooooo!
We will see more xx60's from Nvidia then..

 

[Turmania]

If I was at Intel. Would have first started with something that directly rivals 2080ti to make a big splash and statement an attention grabbing intent. Something like tesla did with model S car.then start working down the price point. But if you ask me on this guy Raja, I have no faith in him but the industry sees something in him so let's wait and see.

 

[Frick]

so, cash grab.

The plan is simple, craft weaksauce cheap cards, and drive Nvidia fans insane while driving their stock price down too. AMD will lose some market share but not as much as Nvidia.

Define weaksauce. The ≤€200 market hasn't had anything happen to it for awhile now.

If I was at Intel. Would have first started with something that directly rivals 2080ti to make a big splash and statement an attention grabbing intent. Something like tesla did with model S car.then start working down the price point. But if you ask me on this guy Raja, I have no faith in him but the industry sees something in him so let's wait and see.

Better to make a good ≤200 card, because those are sold in greater nubers.

 

[cucker tarlson]

They won't beat nvidia in performance,but may very well beat amd in price.

 

[Mamya3084]

I dunno, last time Raj was heading a GPU division, he gave us Vega...the Volta killer....

Better they simply say nothing until they can show us a physical product.