ASUS ROG Strix XG438Q, the Largest 4K UHD FreeSync 2 HDR Gaming Monitor

[AleksandarK]

ASUS Republic of Gamers (ROG) today announced Strix XG438Q, the world's biggest and fastest 4K UHD FreeSync 2 HDR gaming monitor, offering the perfect balance of smooth visuals and high contrast HDR performance for incredibly immersive gameplay. The new display features a 43-inch 4K UHD panel with an astonishing 120Hz refresh rate, high-dynamic-range (HDR) technology with 90% DCI-P3 professional color gamut coverage and exceptional contrast for DisplayHDR certification, plus support for AMD Radeon FreeSync HDR technology.

Strix XG438Q also includes GameFast Input technology for responsive, lag-free control that heightens gameplay experiences and gives games a vital edge over their opponents.


Big-screen, no-distraction gaming and entertainment in full 4K HDR glory

The standout feature of Strix XG438Q is its vast 43-inch panel, which delivers big-screen gaming and entertainment experience without sacrificing the high- and variable-refresh-rate technologies usually found only in smaller panels.

Strix XG438Q also has a special anti-glare coating to deliver a consistent viewing experience across the display under all types of indoor lighting conditions, enabling the enjoyment of on-screen content without distraction - making the display perfect for everything from fast-action gaming to kicking back to watch a movie.

Ultra-fluid performance for super-smooth gameplay, and superb color accuracy

Strix XG438Q is loaded with technology to deliver world-leading gaming experiences and superior visual fidelity on a 43-inch display. The ultrafast 120Hz refresh rate, ensures that even the fastest-paced games played at the highest visual settings remain buttery-smooth and completely lag-free. The display also features Radeon FreeSync HDR technology to render buttery-smooth visuals with low latency and improved brightness and contrast. In particular, FreeSync 2 stipulates low-latency processing for both standard and HDR content, reducing the input lag typically associated with HDR content. ASUS-exclusive GameFast Input technology further reduces input lag, by providing faster motion delivery so gamers are always up to speed with the action - affording them precious extra milliseconds to respond.

Brilliant brightness, contrast and color accuracy are also cornerstones of Strix XG438Q. The display supports HDR technology across a range of luminance up to 700cd/m^2 to deliver a wider color range and higher contrast than traditional monitors - so the brightest whites and the darkest blacks bring out details like never before. Strix XG438Q also delivers DCI-P3 90% color gamut and contrast performance that meets the requirement for DisplayHDR 600 certification, making it ideal for professional design endeavors.

Ready for kick-back entertainment, with included remote control and integrated speakers

Strix XG438Q's expansive 4K UHD panel lends itself to enjoyment of all kinds of entertainment, from gaming to television and movies. The included remote control makes it easy to manage the monitor's output, enabling at-a-distance control of the on-screen display (OSD) to make quick adjustments to brightness, contrast, input source and other settings. The remote zapper also includes volume-control buttons - perfect for fine-tuning the output of Strix XG438Q's integrated 10 W stereo speakers.

View at TechPowerUp Main Site

 

[Manu_PT]

At this point, spending that much money on a 4k 120hz model without HDMI 2.1 makes no sense. Better luck next year.

 

[medi01]

Looks like a TV to me.

 

[Space Lynx]

5 grand folks step on up, my name is Asus and I always charge a little extra than the other guy, trust me it's more polished!!!! rofl I loved how when RX 5700 XT came out all the cards were $399.99 except Asus at $409.99 lmao give me a break bro

 

[ZoneDymo]

At this point, spending that much money on a 4k 120hz model without HDMI 2.1 makes no sense. Better luck next year.

Why? If it can do what it says it can do with HDMI 2.0 or DP 1.4, then what is the issue?

5 grand folks step on up, my name is Asus and I always charge a little extra than the other guy, trust me it's more polished!!!! rofl I loved how when RX 5700 XT came out all the cards were $399.99 except Asus at $409.99 lmao give me a break bro

rofl, lmao, bro?
Are you feeling ok today?

 

[LiveOrDie]

VA panel , lost my sale right there IPS or PLS or nothing.

 

[londiste]

VA panel , lost my sale right there IPS or PLS or nothing.

This is touted as an HDR monitor. VA-s several times bigger contrast ratio is huge.

Edit:

ROG STRIX XG438Q | Monitors | ROG Global

ROG Swift XG438Q

www.asus.com

Spec only says 4000:1, that is about right for native contrast of a VA panel. No dynamic contrast and no FALD?
I just hope it is not another $1200 wonder, especially with these specs.

 

[Metroid]

Why? If it can do what it says it can do with HDMI 2.0 or DP 1.4, then what is the issue?



rofl, lmao, bro?
Are you feeling ok today?

lack of bandwidth brings too many issues.

 

[IceShroom]

At this point, spending that much money on a 4k 120hz model without HDMI 2.1 makes no sense. Better luck next year.

Well it has DP1.4.
Forgot to complain when Nvidia G-Sync version with DP1.2 was announced??

 

[jabbadap]

This is touted as an HDR monitor. VA-s several times bigger contrast ratio is huge.

Edit:

ROG STRIX XG438Q | Monitors | ROG Global

ROG Swift XG438Q

www.asus.com

Spec only says 4000:1, that is about right for native contrast of a VA panel. No dynamic contrast and no FALD?
I just hope it is not another $1200 wonder, especially with these specs.

If it's really missing those, sounds more like a decent 4k120Hz SDR gaming monitor to me. It's being freesync 2 HDR low framerate compensation is given, right? Maybe it has some use of watching HDR movies too. Any word about DSC though, can it drive 4k120Hz at 10bit color with DSC enabled?

 

[londiste]

With Freesync 2 HDR, LFC is given.

 

[Octopuss]

Bah, and where are all the 27" Freesync 2 ones?

 

[Xaled]

5 grand folks step on up, my name is Asus and I always charge a little extra than the other guy, trust me it's more polished!!!! rofl I loved how when RX 5700 XT came out all the cards were $399.99 except Asus at $409.99 lmao give me a break bro

Not that I a like Asus or defending it, but could Asus cards cost 10$ more because of +1 year warranty?

 

[LiveOrDie]

This is touted as an HDR monitor. VA-s several times bigger contrast ratio is huge.

Edit:

ROG STRIX XG438Q | Monitors | ROG Global

ROG Swift XG438Q

www.asus.com

Spec only says 4000:1, that is about right for native contrast of a VA panel. No dynamic contrast and no FALD?
I just hope it is not another $1200 wonder, especially with these specs.

I moved from a PLS to a VA and it just looked wasted out in color, I would rather color over contrast to tell the truth, would like to move from my 43inch to a 43inch IPS made for gaming.

 

[Vayra86]

They put a curve in everything, but when they make a 43 inch (!!!) 4K monitor, noooooo that's gotta be flat. That'll be fun with VA's slight shift under an angle.



Another grand cashgrab you can easily avoid. Nice one Asus.

 

[Space Lynx]

Not that I a like Asus or defending it, but could Asus cards cost 10$ more because of +1 year warranty?

they all come with a 3 year warranty I believe. most brands.

 

[Mistral]

OK... Let's address the elephant trunk in the room and talk about the horrific protrusion at the mid-bottom of the screen....


Well, I'm kidding, it's the back leg of the stand, I know... still, doesn't make the first image any better, especially with the useless light they've put there.

 

[net2007]

It's about damn time these monitors hit the market. Anyone that complains, and doesn't know why this should be happening doesn't understand the market.

 

[BArms]

Now make one in 35" and I'm sold. VA panels are fine, used to own a Dell IPS and while it was pretty, modern VA's aren't bad at all and dont have the god awful backlight bleed for non-lottery winners.

 

[Space Lynx]

Now make one in 35" and I'm sold. VA panels are fine, used to own a Dell IPS and while it was pretty, modern VA's aren't bad at all and dont have the god awful backlight bleed for non-lottery winners.

VA is ok yeah, but I find the colors even after calibration just to feel a little off. I'm really considering upgrading to the 27" LG 1ms IPS coming out soon, 144hz 1440p, worlds first 1ms IPS

 

[BArms]

This is touted as an HDR monitor. VA-s several times bigger contrast ratio is huge.

Edit:

ROG STRIX XG438Q | Monitors | ROG Global

ROG Swift XG438Q

www.asus.com

Spec only says 4000:1, that is about right for native contrast of a VA panel. No dynamic contrast and no FALD?
I just hope it is not another $1200 wonder, especially with these specs.

4000:1, if true, is actually at the high end for VA panels, at least for monitors. You typically only see above 3000 on larger TV panels. My Samsung C32HG70 is rated as 3000:1 max and it was a noticable improvement (to my eyes) over a similar AOC 31.5" that was specced to 2000:1.

 

[atomicus]

At this point, spending that much money on a 4k 120hz model without HDMI 2.1 makes no sense. Better luck next year.

OK, and what will you plug an HDMI 2.1 monitor into exactly? GPUs with HDMI 2.1 are a solid year away if we're lucky (and when they arrive, expect insane prices), so at this point, paying a premium for HDMI 2.1 connectivity on a display that can't utilise it would TRULY make no sense.

Yes, wait if you want (but when is that ever not the advice if you want something better?), at which point you'll need a new GPU too, but here and now, this is as good as it gets if you want 4K high refresh larger than 27", and at a semi-sensible price... and people have been waiting a LONG TIME for this.

5 grand folks step on up, my name is Asus and I always charge a little extra than the other guy, trust me it's more polished!!!! rofl I loved how when RX 5700 XT came out all the cards were $399.99 except Asus at $409.99 lmao give me a break bro

While I understand your attitude given how Asus usually price their products, they've already announced the price of this and it actually isn't too bad at £1099 in the UK, given what other high end monitors come in at.

 

[net2007]

OK, and what will you plug an HDMI 2.1 monitor into exactly? GPUs with HDMI 2.1 are a solid year away if we're lucky (and when they arrive, expect insane prices), so at this point, paying a premium for HDMI 2.1 connectivity on a display that can't utilise it would TRULY make no sense.

Yes, wait if you want (but when is that ever not the advice if you want something better?), at which point you'll need a new GPU too, but here and now, this is as good as it gets if you want 4K high refresh larger than 27", and at a semi-sensible price... and people have been waiting a LONG TIME for this.



While I understand your attitude given how Asus usually price their products, they've already announced the price of this and it actually isn't too bad at £1099 in the UK, given what other high end monitors come in at.

There will be HDMI 2.1 to DP 1.4 adapters, but nonetheless true.

 

[kapone32]

Still not enough to make me not like my 49" monitor that is also 4K, 10bit and IPS but sadly only 60Hz . Then again where is the GPU that will push this monitor to the limit?

 

[net2007]

I'm still gaming on a LG 4K 43".