Cisco Kills Linksys Brand

zekrahminator · Jul 29, 2007

It's official: John Chambers killed off the Linksys brand name, which is very well known throughout the United States. Cisco is replacing Linksys with the new, aggressive product line that Cisco has to offer. John Chambers, the CEO of Cisco, says "It (Linksys) will all come over time into a Cisco brand. The reason we kept Linksys' brand because it was better known in the US than even Cisco was for the consumer. As you go globally there's very little advantage in that".

Cisco products will appear in place of Linksys products very soon.

View at TechPowerUp Main Site

Dippyskoodlez · Jul 29, 2007

hmm.

Almost makes a difference.

However, I do like how cisco has greatly improved the "linksys" switches recently. Full metal case, etc.

Hopefully they maintain some stability in the devices too.

WarEagleAU · Jul 29, 2007

Well I know Cisco about as well as I know Linksys, so no harm no foul in that.

I was happy when they took over the operations and what not for them. Im gonna miss the name, but going off their routers and switches and even their server hardware and os, Cisco is one bad mamma jamma.

jocksteeluk · Jul 29, 2007

i think it is more of a re branding exercise, i personally don't use Linksys products because i have always found them to be problematic and unreliable which is a reputation the Linksys brand had been gaining.

Dippyskoodlez · Jul 29, 2007

WarEagleAU said:
I was happy when they took over the operations and what not for them. Im gonna miss the name, but going off their routers and switches and even their server hardware and os, Cisco is one bad mamma jamma.

Sadly, they aren't problem free. (n the high end) :banghead:

lemonadesoda · Jul 29, 2007

I think they made the right decision. Cisco is much a much stronger beand than linksys. And there's so much cheapo no-name network stuff these days, the linksys brand sits uncomfortably between cheap and quality. Brand confusion for one company.

hat · Jul 29, 2007

My Linksys router is fine... I don't see the issue with Linksys, our router sits comfortably on a shelf in a computer desk and has been for years without issues...

kakazza · Jul 30, 2007

jocksteeluk said:
i think it is more of a re branding exercise, i personally don't use Linksys products because i have always found them to be problematic and unreliable which is a reputation the Linksys brand had been gaining.

Actually Linksys is known to have one of the best routers around, WRT54G(L/S). Those have alternative firmware available which make it so damn worth to get one.
Forget the default firmware, it sucks. Linksys must have, and must still make a fortune out of those little fuckers.

tkpenalty · Jul 30, 2007

Yes Linksys is very reliable. But.. I see why they are discontinuing them. People dont know cisco as cisco...

Sasqui · Jul 30, 2007

kakazza said:
Actually Linksys is known to have one of the best routers around, WRT54G(L/S). Those have alternative firmware available which make it so damn worth to get one.

Totally true, nothing comes close to it for hacked firmware. Seems odd they'd drop the name - there's a hell of a lot of brand recognition, but then again "Cisco" is quite well known.

newtekie1 · Jul 30, 2007

God I hope they keep making the WRT54GL.

HellasVagabond · Jul 30, 2007

Cisco's official answer is that they Will Not change the Linksys brand. More specifically :

Linksys consumer and (small-medium business) products will continue to be marketed under the Linksys brand and co-exist in the market with Cisco branded connected home products over the near term. We will continue to examine our branding strategy going forward (as we have to date) and make changes if and when these changes add value to our customers’ decision making processes and our channel partners.

mixa · Jul 31, 2007

It`s their right to change it but I still think it`s a bad move.Cisco is more known to the professionals than to the home/office users that are using Linksys products.Yes there are some proffesional orientied Linksys products but their main market is the home/office devices .... such as the popular WRT54G.
Well only the time will show how that`s gonna work out.

Casheti · Jul 31, 2007

kakazza said:
Actually Linksys is known to have one of the best routers around, WRT54G.

I have one :toast:

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Cisco Kills Linksys Brand

zekrahminator

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Dippyskoodlez

WarEagleAU

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jocksteeluk

New Member

Dippyskoodlez

lemonadesoda

hat

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kakazza

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tkpenalty

Sasqui

newtekie1

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HellasVagabond

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Casheti

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